ITV

Category: e-commerce

  • FirstCry parent company Brainbees files IPO application

    FirstCry parent company Brainbees files IPO application

    Mumbai: According to SEBI (Security Exchange Board of India) filings, Brainbees solutions parent company of Omni channel FirstCry submitted an application for an IPO (Initial Public Offer) on 28 December 2023.

    Launched in 2010 headquartered in Pune, It is an e-commerce company focused on a niche sector of baby products. In 2020 FirstCry raised Rs 1000 crores for series E funding. As per media reports in fiscal year 2023- 2024 the company reported revenue of Rs 1406.9 crores. The IPO fund can utilise procurement, employees benefit expenses, advertising expenses. The startup currently owns more than 300 stores and around 615 franchise based stores across Pan India.

    According to Moneycontrol reported, FirstCry is looking to raise funds of Rs 4200 Crores through IPO, rest 60 per cent fund will garner through OFS (Offer For sale). The company is looking further for expansion and growth.

    Company spent Rs 159.2 crores on Employees Benefit Expenses (EBE) before the IPO. In the fiscal year 22-23 the company suffered losses. According to DRHP filed before the regulator renowned names of institutions like M & M, SoftBank, Apricot, Investments, Valiant, Mauritius, TIMF, Think India will sell its stakes from FirstCry.

    The OFS consists of 5.4 crore of equity shares. In 2021, the company raised funds from equity funding.
     

  • GoKwik appoints former PayU director Ravi Kant Arora as senior VP – Finance

    GoKwik appoints former PayU director Ravi Kant Arora as senior VP – Finance

    Mumbai: GoKwik, India’s leading e-commerce enabler, has announced the appointment of Ravi Kant Arora as senior vice president of Finance.

    In this role, Arora will be responsible for overseeing and spearheading the company’s complete financial operations, including financial planning, finance control, funding, auditing, statutory compliance MIS & financial reporting.

    Arora brings with him over 15+ years of experience in corporate finance, demonstrating exceptional business acumen and contributing to the growth of organisations. He specialises in designing annual financial plans and implementing frameworks to mitigate leakages through extensive business insights. Ravi is also well-versed in establishing separate business units and streamlining financial processes through innovative means.

    Prior to joining GoKwik, Arora held the position of VP – Finance at Stanza Living, where he played a pivotal role in driving measurable value and establishing core financial processes. He excelled in financial planning and analysis, evaluating new products and business segments, and industry research. Arora also gained valuable experience in compliance and governance, managing statutory audits, and ensuring proper controls and governance across the organisation.

    Before his tenure at Stanza Living, Arora served as director of Finance at PayU, where he provided expert financial advice and analysis to the management. He was responsible for financial planning and analysis, global reporting, compliance and governance, business transition, and leading cross-functional teams in executing strategic activities.

    Additionally, Arora held the role of Assistant General Manager (AGM) of Finance Control at Aircel Ltd, where he led the business finance and control for multiple business units.

    Arora began his career at Bharti Airtel Ltd as manager of Business Planning and Analysis, where he successfully established new business units, conducted financial planning and analysis, and implemented cost management systems.

    “GoKwik has made its mark as one of the fastest growing eCommerce enablers in India ensuring brands maximise their revenue using its tech and data intelligence-backed solutions. I am looking forward to working alongside team GoKwik and strengthening their financial discipline, evolving the revenue strategy and further setting processes for compliance and governance,” said Arora.

    “We are delighted to welcome Ravi to the GoKwik team,” said GoKwik CEO & co-founder Chirag Taneja. “His extensive experience in finance and strategic planning will prove invaluable as we continue our mission of helping eCommerce brands maximise their revenue. We are confident that his contributions will further strengthen our financial processes and will contribute to the next step of our journey.” continued Taneja.

    Arora holds a  Chartered Accountant designation and a B.Com (Hons.) degree from Delhi University.

  • Zebronics collaborates with artist Santanu Hazarika

    Zebronics collaborates with artist Santanu Hazarika

    Mumbai:  Zebronics, an Indian brand in IT peripherals and audio systems with a vast catalog including lifestyle accessories, laptops and more, has collaborated with Santanu Hazarika, a multidisciplinary autodidact, a visual sorcerer and mysterious doodler. This collaboration is to introduce a capsule collection of doodle and abstract-art-covered products including audio, IT gadgets, smartwatches and more.

    A self-taught artist with multidisciplinary creativity, Santanu Hazarika has ventured across the globe, curating and displaying his art, from Mumbai’s bustling streets to the remote corners of Siberia. Hazarika played a role in India’s NFT evolution with a collaborative NFT release alongside Ritviz by selling out in an astonishing 37 seconds, a testament to his enigmatic appeal. The 3-time TEDx Speaker has several awards and accolades to his name including the Government of Assam (award) for contributions to the field of art, the Red Bull Doodle Art World Champion 2014, GQ’s best-dressed, among others.

    Speaking about the collaboration, Santanu Hazarika said, “I’m thrilled to be partnering with Zebronics, a brand that consistently pushes boundaries and embraces youthfulness, fun, and innovation. I believe that integrating the intricacy of doodle art aesthetics with Zebronics’ top-notch quality products will not only attract new consumers but also captivate existing ones with a range of trendy, fresh, and unconventional items. This collaboration is particularly special to me because it connects with my childhood memories of when I first got acquainted with the brand and developed a love for gadgets. Art is my passion, and by merging it with art-focused technology, we aim to transport people to an extraordinary world that I’m zealous to share.”

    Commenting on the collaboration, Zebronics co – founder director Rajesh Doshi said, “We are thrilled to form a partnership with the internationally acclaimed self-taught artist and illustrator, Mr. Santanu Hazarika. I personally admire and greatly appreciate contemporary and abstract art & it felt like a natural step to merge his creative expertise with our products. The result is a captivating and unique fusion of art and technology. These designs boast intricate details within their vibrant and funky patterns, paying homage to the rapidly growing global trend of doodle art that Santanu has mastered. Beyond their finesse and meticulous attention to detail, we firmly believe that our consumers will find themselves genuinely inspired by the rejuvenating designs and aesthetics of our product range, perfectly in line with our motto to be ‘Always Ahead’.

    The ‘Zebronics X Santanu’ collection, an eccentric new line, will debut on Flipkart, Amazon and shop.zebronics.com starting 13 Dec 2023. Zebronics commenced this launch with its flagship soundbar, the Zeb-Juke Bar 9400 Pro Dolby, along with a range of new gaming mousepads. Over the next six months, Zebronics can introduce products in various categories, including audio wearables, portable speakers, smartwatches, and IT & gaming products. These chosen products cater to a diverse, artistic, and fashion-forward audience of all ages. This collection seamlessly blends notable artistry with 21st-century tech, offering a fresh product lineup with inherent appeal.

    The products will be available on Amazon, Flipkart, shop.zebronics.com starting 13 December 2023

  • POP to Introduce POPcoins for 500+ brands by March 2024

    POP to Introduce POPcoins for 500+ brands by March 2024

    Mumbai: E-commerce enabler POP has announced it will onboard about 500 brands by March 2024, allowing their shoppers to use its rewards coins and get discounts.

    Since its launch in early May this year, the company has already roped in 100 brands on its network, offering its rewards currency POPcoins and replacing traditional loyalty programs and points system. POP’s currency can be redeemed across various brands, similar to an alternate form of payment currency during shopping.

    With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins. This initiative simplifies and unifies loyalty programs across India’s brand and business ecosystem, providing consumers with a rewarding shopping experience.

    “At POP, we understand the challenges consumers face with multiple loyalty programs. POPcoins are designed to break down these barriers, providing a seamless experience for both brands and consumers,” said POP founder & CEO Bhargav Errangi.

    Errangi, a former senior director of Flipkart, leads a team of seasoned loyalty and growth professionals with a track record of success in scaling loyalty programs like Payback and Flipkart Supercoins.

    He said the POP network will grow to 500+ brands by March 2024. Leading D2C Brands such as Perfora, Slurrpfarm, Anveshan, and Khadi Essentials have joined the network, and their loyalty constructs are powered by POPcoins.

    Unlike traditional loyalty programs confined to a single brand, POPcoins transcend these boundaries. They act as an omnipresent currency, empowering users to earn and redeem across a vast network of brands. This unique feature positions POPcoins as a catalyst for creating a large and engaged community of online shoppers, fostering collaboration, and supporting India’s growing e-commerce ecosystem.

    In the evolving landscape of loyalty programs, POPcoins draw inspiration from successful models like Flipkart’s Supercoins and Tata Group’s NeuCoins. Unlike its predecessors, POPcoins stands out with its democratic approach with no boundaries, aiming to redefine loyalty programs and establish a new standard for customer retention and engagement in Indian retail.

    Since its beta launch in May 2023, POPcoins have garnered immense recognition, engaging over 1.5 million customers within the POP network, which is expected to grow to 10 million by March 2024.

    POPcoins, being the common link between a wide range of brands across sectors, can also act as a channel for brands to get new customers who are like-minded and have similar purchase histories.

    “POPcoins, hands down, has been a one-of-a-kind loyalty program. Since going live, our engagement rates have spiked, and working with the team has been an absolute joy. They leave no stone unturned and keep on delivering the results they commit. We’re beyond excited to keep this partnership rolling and offer our customers the true reward they deserve for their loyalty to our brand through POPcoins!” said Perfora growth head & D2C business Drishti Singhal.

    “Our journey with the POPcoins product and team has been truly outstanding. We’ve experienced remarkable results in our loyalty engagement, seeing an impressive 10X increase, and have observed a significant 15% boost in our returning customer numbers,” said Anveshan co-founder Aayushi Khandelwal.

  • NBA and Bhaane launch India’s premier fan e-commerce site!

    NBA and Bhaane launch India’s premier fan e-commerce site!

    Mumbai: The National Basketball Association (NBA) and Bhaane Pvt Ltd (Bhaane), India’s renowned contemporary clothing brand, today announced a multiyear collaboration for Bhaane to launch and operate NBAStore.in.  The online store provides fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.

    Throughout the season, NBAStore will provide fans across India with a range of authentic NBA merchandise and memorabilia, including current and former player jerseys, apparel, headwear, performance and casual footwear, basketballs, accessories, and more from major brands such as Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi.  Fans who purchase merchandise from NBAStore.in will also be eligible to enter contests operated by Bhaane to win a range of prizes, including tickets to regular-season NBA games in the U.S. and NBA All-Star.

    “We’re excited to work with Bhaane to launch NBAStore.in, which builds on our commitment to making basketball and the NBA more accessible to fans across India,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.  “The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming.  Through this collaboration, the NBA is poised to tap into this growth and meet the growing demand for authentic merchandise and fanwear in the Indian market.”

    “The NBA is one of the largest sports leagues globally, and we’re excited to collaborate with them on their official online store in India,” said Bhaane Founder & CEO Anand Ahuja.  “This marks a significant milestone for Bhaane, allowing us to blend our distinctive fashion philosophy with the global appeal of the NBA.  Through this platform, we aim to redefine the way fans connect with basketball and express their love for the game through cutting-edge and authentic products.”

    The 2023-24 NBA season tipped off its broadcasts in India on Wednesday 25 Oct.  Games will air live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

  • Signify India illuminates the e-commerce landscape with the launch of the Philips D2C website

    Signify India illuminates the e-commerce landscape with the launch of the Philips D2C website

    Mumbai: Signify, the world leader in lighting, is thrilled to announce the launch of its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.

    Here’s what you can expect from the website:

    Comprehensive Product Range: You’ll find Signify’s innovative lighting solutions on the website, including Philips, Smart Wi-Fi products, and much more with free delivery and a seven-day return policy.

    Nationwide Reach: The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions.

    Festive Season Delights: As the festive season approaches, customers can look forward to exciting offers and promotions on the website.

    Digital Success: Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms.

    Virtual store: Customers can look forward to a seamless shopping experience with the potential integration of virtual stores, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs.

    Company Warranty: In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify’s commitment is to provide an alternative that stands in stark contrast to these challenges.

    Signify India CEO Sumit Joshi shared his excitement: “We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”

    With this groundbreaking E-Shop, Signify reasserts its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience.

     

     

  • Twinings partners with Interactive Avenues

    Twinings partners with Interactive Avenues

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office.

    With an incredible heritage of 300+ years, Twinings is well known for its vibrant range of premium teas and wellbeing drinks. Interactive Avenues will focus on expanding the brand’s e-commerce sales and driving growth across India’s biggest marketplaces. The agency will handle their end-to-end e-commerce business, including strategy, content creation, media activation, catalogue management, and more. They will leverage their proprietary e-commerce solution, Carter, to deliver data-driven insights, optimise the brand’s media campaigns, and drive profitability.

    “Interactive Avenues has a proven track record of executing successful e-commerce campaigns and delivering significant business results for leading brands. We are confident that their deep digital expertise will help us amplify our online presence and strengthen our reach in India. We look forward to collaborating with their dynamic team,” said Twinings head of marketing – India Jonathan Ellis.

    Interactive Avenues VP — e-commerce Shashank Rathore added, “We are delighted to announce our collaboration with Twinings, a household name in India and across the globe. To facilitate their leadership on e-commerce platforms, we will deploy best-in-class strategy frameworks and automation-led tools, with a sharp focus on the end-to-end customer journey. We will also leverage the capabilities of our in-house production studio, Echo to build visually stunning content for the brand.”

  • How AI is ushering e-commerce brands in a new era of productivity

    How AI is ushering e-commerce brands in a new era of productivity

    Mumbai: Artificial intelligence (AI) is revolutionising the e-commerce industry, ushering in a new era of productivity and efficiency. By automating tasks, personalizing the shopping experience, and optimizing operations, AI is helping e-commerce brands to save time, money, and resources, while also improving customer satisfaction and driving sales.

    Here are some of the key ways in which AI is transforming the e-commerce landscape:

    Automating tasks: AI can automate a wide range of e-commerce tasks, such as order processing, customer service, and inventory management. This can free up human employees to focus on more strategic and value-added activities.

    Personalising the shopping experience: AI can be used to personalize the shopping experience for each customer. This includes recommending products, providing relevant search results, and offering tailored promotions. By delivering a more personalized experience, AI can help e-commerce brands to increase customer engagement and loyalty.

    Optimising operations: AI can be used to optimize e-commerce operations in a number of ways. For example, AI can predict demand, forecast inventory levels, and optimize delivery routes. This can help e-commerce brands reduce costs, improve efficiency, and ensure that customers receive their orders on time.

    Improving customer satisfaction: AI can be used to improve customer satisfaction in a number of ways. For example, AI can provide 24/7 customer support, resolve customer issues quickly and efficiently, and personalize the customer experience. By improving customer satisfaction, AI can help e-commerce brands to increase customer loyalty and repeat business.

    Driving sales: AI can be used to drive sales in a number of ways. For example, AI can personalize product recommendations, target customers with relevant marketing messages, and optimize pricing strategies. Using AI to drive sales, e-commerce brands can increase their revenue and profitability.

    The impact of AI on e-commerce productivity:

    AI is having a significant impact on e-commerce productivity. For example, a study by McKinsey found that AI could boost global productivity by 0.8% to 1.4% annually over the next decade. This equates to an additional $13 trillion to $17 trillion in global economic output by 2030.

    In the e-commerce industry, AI is helping brands to automate tasks, streamline operations, and improve customer satisfaction. This is leading to significant productivity gains. For example, a study by Salesforce found that AI-powered customer service chatbots can resolve customer issues 30% faster than human agents.

    Here are some specific examples of how e-commerce brands are using AI to improve their productivity:

    Amazon: Amazon uses AI to automate a wide range of tasks, including order processing, inventory management, and product recommendations. AI is also used to power Amazon’s Alexa voice assistant, which allows customers to shop and get information using only their voice.

    Walmart: Walmart uses AI to predict demand, forecast inventory levels, and optimize delivery routes. AI is also used to power Walmart’s self-checkout kiosks and its mobile app.

    Ubuy India: Uses AI to personalize the shopping experience for each customer. AI is also used to power their payment platform and its logistics platform.

    These are just a few examples of how e-commerce brands use AI to improve their productivity. As AI continues to develop and become more sophisticated, we can expect to see even more innovative and transformative applications of AI in the e-commerce industry.

    The future of AI in e-commerce:

    AI is still in its early stages of development, but it has the potential to revolutionize the e-commerce industry in the future. As AI becomes more powerful and accessible, we can expect to see even more innovative and transformative applications of AI in e-commerce.

    Here are some of how AI is expected to impact the future of e-commerce:

    Personalized shopping experiences: AI will be used to personalize the shopping experience for each customer. This will include recommending products, providing relevant search results, and offering tailored promotions.

    Conversational commerce: AI-powered chatbots and virtual assistants will play a major role in e-commerce in the future. These chatbots and assistants can answer customer questions, recommend products, and help customers place orders.

    Visual search: AI-powered visual search will allow customers to search for products using images instead of text. This will make it easier for customers to find the products they seek.

    Overall, AI has the potential to revolutionize the e-commerce industry in the years to come. By automating tasks, personalizing the shopping experience, and optimizing operations, AI is helping e-commerce brands save time, money, and resources while also improving customer satisfaction and driving sales.

    The article is authored by Ubuy Media spokesperson & senior content marketing specialist Faizan Ahmed Khan

  • “Investing in diamonds is like having a solid anchor in your investment ship”: DiamondXE’s Ankit Kimtee

    “Investing in diamonds is like having a solid anchor in your investment ship”: DiamondXE’s Ankit Kimtee

    Mumbai: Diamond XE connects suppliers, jewelers, and buyers from across the globe through its innovative and transparent online platform.

    The landscape of diamonds and diamond jewelry has experienced a monumental transformation with the ascent of Lab-grown diamonds. However, this transformation has brought about challenges, including pricing uncertainties and supply issues. Traditional diamond agents have struggled to meet buyers’ demands for easy returns and exchanges, leaving customers in a state of confusion. In the midst of these complexities, DiamondXE emerges as the ultimate solution provider, revolutionizing the diamond industry with its focus on transparency and convenience.

    With a combined industry experience of over 60 years, the founders of Diamond XE offer access to an impressive inventory of over 5,00,000 natural and lab-grown diamonds which are certified by GIA, IGI , HRD and other laboratories. From exquisite fancy-colored diamonds to classic solitaires ranges from 0.18cts+ to 15 carat which allows customers to have an array of options to choose from. .The platform is designed to be user-friendly, allowing buyers, merchants/dealers, and suppliers to easily view and select their desired diamonds at the best possible prices. To empower India’s diamond Industry they are also spreading awareness regarding the diamond trading platforms through an enlightening series of seminars across several cities by collaborating with the Gems and Jewellery Council of India.

    Indiantelevision.com caught up with an email interaction with DiamondXE Ankit Singh Kimtee, where he shared a lot of inputs about the diamond trading industry…

    Edited excerpts

    On investing in diamonds fitting into a diversified investment portfolio

    Investing in diamonds is like having a solid anchor in your investment ship. You see, unlike other investments, diamonds stand strong against credit risks, currency fluctuations, and even the sly moves of inflation. During periods of high inflation, the value of paper currencies may decline, but tangible assets like diamonds tend to hold their value or even appreciate. Investors often include diamonds in their portfolios to diversify and safeguard their wealth, especially in times of economic uncertainty or when seeking alternatives to traditional financial instruments. Thus, diamonds play a crucial role in reducing the risk that comes from unpredictable sources. You want stability? Diamonds got your back. They are not just a girl’s best friend, they’re an investor too. And, as a reputable online platform for diamonds, DiamondXE offers an avenue to include diamonds in your investment mix.

    On providing insights into the current trends and outlook for investments in the diamond trading industry

    You know, the diamond trading scene is really evolving. There’s this whole digital wave taking over, and lab-grown diamonds are shaking things up in a big way. Here at DiamondXE, we’re all about staying ahead of the curve, adapting to these shifts to make diamond trading more accessible and efficient. The diamond market is highly dependent on consumer demand, particularly for use in jewellery. Economic growth, consumer confidence and cultural trends can all impact the demand for diamonds. Also, consumers are becoming increasingly aware of the ethical implications of their purchases and are seeking out diamonds that have been sourced responsibly. This is leading to a growing demand for conflict-free and sustainably mined diamonds. While natural diamonds are valued for their rarity, lab-growns are being widely embraced as a sustainable option. I’m feeling pretty optimistic about the investment scene. More and more folks are leaning towards sustainable and tech-driven solutions, and that’s exciting. I see a future where DiamondXE is a trailblazer, setting the standard with smart and sustainable solutions. It’s an exciting time for the diamond industry!

    On the potential benefits and drawbacks of including diamonds in an investment mix

    Well, investing in diamonds has its perks and challenges. They diversify a portfolio, which is like putting your risk eggs into different baskets. Diamonds hold their value over time, protecting against the effects of inflation. Moreover, high-quality diamonds tend to appreciate in value over the long haul, say five or ten years. And let’s not forget, owning a beautiful diamond isn’t just financially satisfying, it’s aesthetically pleasing too.

    On the flip side, diamonds lack a standardized price index, making it a bit tricky to pinpoint their exact market value. Selling them can also be a waiting game as they’re not as easy to liquidate compared to stocks or bonds. Also, investing in diamonds without a good grasp of the industry can be like walking in the dark. You need to know your stuff to make informed decisions.

    So, while diamonds do add diversity and carry long-term investment value, you’ve got to be willing to navigate the unique challenges they present.

    On factors influencing the ease of buying and selling diamonds as investments

    When it comes to buying and selling diamonds as investments, there are a few key factors that really make a difference. Firstly, having proper certification from reputable gemological labs lends credibility and makes the process a lot smoother. The timing of your sale can significantly impact its ease. Selling during peak demand periods or during specific events may result in better prices and a faster sale. Also, the better a diamond’s quality, the easier it is to find a buyer. Lastly, economic factors can’t be overlooked. The state of the economy, interest rates, all those things play a role. So, it’s a mix of market know-how, timing, and understanding the value of what you have. That’s what influences how easy it is to buy or sell diamonds as investments. And with DiamondXE, buying diamonds is a breeze, adding to the ease of including them in your investment mix.

    On company’s future plans and goals for growth & innovation

    DiamondXE is committed to expansive growth and innovation. We envision becoming a global leader in the diamond industry by extending our platform beyond India, onboarding international suppliers, dealers and buyers. Technological advancements will remain at our core, ensuring a seamless, user-friendly experience. We plan to enhance our platform with more AI-driven features, expand inventory offerings, and introduce innovative solutions to meet evolving market demands. Ultimately, our goal is to be the go-to platform for natural and lab-grown diamonds, promoting trust, transparency and accessibility in the diamond trade.

  • Network Participants bring unmissable Independence Day 2023 promotions on ONDC Network

    Network Participants bring unmissable Independence Day 2023 promotions on ONDC Network

    Mumbai:  As the nation approaches another year of celebrating its freedom, Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, is all set to commemorate this Independence Day with its Network Participants bringing a wide range of special deals on multiple brands in many categories. Consumers will be able to access these special deals in categories including Food & Beverages, Beauty & Personal care, Electronics, Social Sector among others, from 12 to 15 August.

    Building on many such initiatives in the past, Network Participants are curating an exciting array of promotions for the consumers including offers not only from major brands but also from various MSMEs (Micro, Small and Medium Enterprises).

    Enjoy special offers on popular food chains and outlets like La Pino’z Pizza, Tossin Pizza, Biryani by Kilo, Pizza Express, Meat and Eat, Flying Kombucha, Chowman and more. Indulge in self-care with renowned Beauty & Personal Care  brands including Bombay Shaving Company, Ajmal & Sons, The Natural Wash, WOW Skincare and Giva, among others.

    Upgrade your electronics with top-tier brands like Boult Audio and unlock exclusive deals from grocery participants like Spar, P&G, ITC and UShop. Furthermore, delve into a myriad of indigenous brands from the social sector like Katori Fresh, Shwet India, Central Cottage Industries Emporium, Anubhuti – An Experience, Very Much Indian, Kalpnil Naturals, Ek Katha and Mrignayani MP Emporium.

    Consumers can explore all special deals on the ONDC Network via all Buyer Apps including Mystore, Paytm, and Pincode. This Independence Day, mark the patriotic season with big savings and soak in the patriotic spirit with ONDC Network.

    As the promotions go live on the Network, ONDC MD & CEO T Koshy said, “Our pride lies in connecting sellers of all kinds – startups, local gems, and established brands directly with consumers throughout the country. As we embrace the ethos of Unity in Diversity, ONDC Protocol emerges as a pivotal unifier, bringing various brands, apps and platforms onto one Open Network, ultimately benefiting every stakeholder by surpassing many traditional ecommerce silos.”