ITV

Category: Intelsat

  • Intelsat in deal with RR Sat for content distribution in US & Asia

    MUMBAI: Intelsat has announced that RR Satellite Communications Limited (RR Sat), an Israeli broadcast service provider, has selected Intelsat to provide two new content distribution platforms in the United States and Asia, respectively.

    In one of the new contracts, RR Sat has chosen the Intelsat Americas-5 (IA-5) satellite to distribute Asian, European and Middle Eastern content via a new direct-to-home (DTH) platform in the U.S. IA-5 hosts a large international broadcasting community in the U.S. from its orbital location at 97?W, presenting RR Sat with the opportunity to penetrate the U.S. DTH market and expand the number of viewers accessing its content, stated an official release.

    In a separate contract, RR Sat has launched a new Pan-Asian distribution platform via Intelsat on the APR-1 satellite located at 83?E. The platform on APR-1 will enable broadcasters and programmers to target cable head-ends across most of Asia, including India and Australia, using just one satellite, the release added.

    “Leveraging Intelsat’s global satellite fleet allows us to significantly extend our distribution network around the world and enter new markets,” RR Sat VP of Sales and Marketing Lior Rival said. “We know that we have found the right partner in Intelsat; they are proactive, efficient and cost-effective, which will allow us to keep growing our audiences around the world.”

    Intelsat COO Ramu Potarazu said, “Intelsat offers value to broadcasters by extending the reach of their programming and providing them cost-effective access to new audiences and markets – our relationship with RR Sat is a great example of this. In general, the Intelsat value proposition for businesses is simple: if you’re looking for an effective way to reach new markets and grow, Intelsat can help.”

  • Intelsat, Euro RSCG 4D win award for B2B marketing initiatives

    MUMBAI: Euro RSCG 4D and Intelsat have announced that they were awarded the Bronze World medal in the 2004 New York Festivals Interactive Awards. The design and development of
    Intelsat’s website www.intelsat.com was recognised.
     
     
    Intelsat’s senior manager, brand strategy and marketing communication Andrea Fabbri said, “Euro RSCG 4D was given a very ambitious objective at the beginning of the project. They had to create a sales tool that could help us drive revenue and educate our customers in over 200 countries. This recognition serves as a testament to the business insight
    of our communications partner Euro RSCG 4D and to the strategic thinking and quality it has consistently delivered to Intelsat.”
     
     
    Euro RSCG 4D New York chief marketing officer Cyril Lemaire said, “The online channel continues to be an increasingly important part of the marketing mix for business marketers. The Intelsat site is a perfect example of how the web can drive qualified leads across a geographically dispersed sales force and positively impact topline revenue growth and profitability for companies targeting medium and large enterprises.”
     
     
    Global communications company Intelsat helps service providers, broadcasters, corporations and governments deliver information and entertainment. Euro RSCG 4D provides integrated marketing solutions with core capabilities in direct marketing, digital marketing, data lists and analysis and event marketing. The agency serves many Fortune 500 companies including Intel, IBM, Visa.