ITV

Category: Intel

  • Intel, Omnicom team up for net delivered ads to the TV

    MUMBAI: Computer chip major Intel and Omnicom Media Group (OMG), which includes global media agencies OMD Worldwide and PHD Network have announced a collaboration.

    They will develop “10 foot” or large screen advertising templates for Internet-delivered advertising to TVs connected to Intel Viiv technology-based computers.
    The effort will connect content owners and advertisers to advance how interactive, broadband-delivered advertising is best tailored to specific programming and audiences, and best presented on large screen sizes in TV-like “10 foot” viewing environments.

    The enabling of ad-supported interactive viewing in the “10 foot” environment will help fuel more compelling and premium entertainment experiences. Intel Viiv technology delivers a variety of rich, entertainment content to the TV from the Internet and provides a foundation for interactive and highly targeted advertising in the living room.

    Creating such an environment will require the development and design of easily repeatable, “10 foot” user-interface advertising templates, which will help generate new business opportunities for advertisers and content creators alike.

    Through the Next Fund an emerging-media group supported by a large number of OMG clients, OMG and Intel will collaborate to develop criteria for advertising templates, including interactive options optimised for living room viewing. For the initial research environment, Intel and OMG selected AOL’s 10 foot AOL Video service for its online library of high-quality, branded content and innovative and compelling user interface. Zetools’ MediaModeler software, which recently merged with Tandberg Television, was used to help complete the test interface.

    Testing will be conducted by market research firms to define the easiest and most effective ways to reach consumers. The advertising models or templates will provide consumers with more flexibility to personalise the content they want to watch by linking it to relevant advertising.

    Omnicom Media Group. CEO Daryl Simm says, The ’10 foot’ interactive viewing environment is largely unexplored space, but it’s a huge opportunity in terms of advertising effectiveness and consumer engagement, which are top priorities for all our clients.

    “We couldn’t be happier about launching this effort with a company of Intel’s capabilities and reputation.”

    The foundation of this effort strategically builds on Intel’s work to drive technology to accelerate the 10 foot experience, as well as OMG’s expertise in developing innovative and creative advertising techniques. Intel and OMG are also exploring adding more participants in the effort to exchange information and foster industry collaboration around standards that everyone can openly use and share.

  • Intel and NDS to collaborate on protected WiMax-based TV multicast

    MUMBAI: Intel Corporation and NDS Group plc., have announced a trial system to demonstrate the TV and video services for fixed WiMax technology.

    Using the WiMax IEEE 802.16-2004 standard and the soon to be ratified IEEE 802.16e, Intel and NDS will also collaborate on industry and market development activities. The companies will engage in demonstrations to service providers and the industry to show how WiMax can offer more than broadband access with pay-TV services.

    The pre-WiMax implementation takes place at Intel’s Wireless Competence Center in Kista, Sweden and demonstrates the first system to show WiMax TV services including live TV, VOD and integrated electronic program guide (EPG) delivery to an Intel Centrino mobile technology based notebook over 802.16-2004 and 802.11.

     

    The current demonstration uses fixed pre-WiMax equipment to deliver content to the customer premises equipment (CPE) and then WiFi to send content to the notebook. Companies intend to enhance the system to support 802.16e standard in the future and to make sure that security requirements protect the interests of content providers in an aim to demonstrate pay TV services delivery over mobile WiMax to Intel based PDA and notebook devices.

     

    NDS VideoGuard conditional access protects the business and content of the service provider and:-

    >Prevents the valuable TV channel offering from being received by subscribers who have not paid for it.

    >Protects content delivery efficiently using content entitlements, authorizations and tier packaging.

    >Enables content purchasing scenarios (e.g. Pay-Per-View)

    >Supports Video-On-Demand by enabling secure content purchasing, protecting content delivery sessions, and enabling content business scenarios like DRM.

     

    Intel Wireless Competence Center director Anders Huge said, “Demonstrating multicast TV to notebook computers articulates the way forward for mobile computing – extending the range of services offered by WiMAX to include broadband internet access, VOIP and video. Intel Centrino mobile technology based notebooks are great entertainment devices and offer consumers the ability to take their home entertainment experience on the go.”

     

    NDS vice president product marketing Yossi Deutsch added, “We are happy to work with a major force behind WiMax technology and getting a clear message out that it is not only about broadband access but rather a full range of lucrative services, enhancing the very model behind WiMax future deployments.”