ITV

Category: Idea Cellular

  • Idea cellular to be official telecom partner of IFFI 2004

    MUMBAI: Cellular service provider Idea Cellular will be partnering the Entertainment Society of Goa as the sole official telecommunications partner for the upcoming 35th International Film Festival of India (IFFI), which will be held at Panjim from 29 November to 9 December.
     
     
    Entertainment Society of Goa CEO Sanjit Rodrigues said, “Goa is extremely delighted to host the International Film Festival of India 2004. The festival is a very prestigious event for the people of Goa and being chosen, as the host is testimony that Goa is an attractive and compelling destination for major international events. We are proud to have Idea as our official telecommunications partner and together we would make this prestigious event a grand success.”
     
     
    Commenting on the association, IDEA Cellular Limited head of Maharashtra and Goa circle Lakshmi Narayana said, “We are proud to invite our valued subscribers to experience this grand occasion, which the International Film festival promises to be. An alliance of this nature with a colossal event further reinstates our belief in the spirit of active participation in all aspects of life, which inspires and encourages people to break way from their humdrum existence.”
     
     

    To add to the hype associated with the festival, Idea is offering their subscribers the IFFI schedules on their fingertips. Subscribers can dial 4040 to keep themselves tuned in as Goa takes center stage with a line up of exciting activities like beach screenings, pyrotechnics, vintage car rallies, street plays, musical concerts and magic shows. Subscribers can also participate in a quiz contest specially designed for IFFI and win a trip to Goa.

    To host the festival, a Memorandum of Understanding (MOU) has been signed between Directorate of Film Festivals (Ministry of Information and Broadcasting, Government of India) and the Government of Goa.

    The International Film Festival of India (IFFI) is a prestigious, annual event hosted by the Government of India to showcase the best of Indian cinema and selections from international cinema.

    The Goa Medical College at Campal will be the administrative headquarters of IFFI. The Charles Correa-designed Kala Academy will be the venue for the opening and closing ceremonies and regular screenings. The Dinanath Mangeshkar auditorium in this complex, on the other hand, is slated to host both the opening and closing ceremonies of IFFI 2004.

  • Idea Cellular celebrates first anniversary in Delhi and NCR

    NEW DELHI: Commemorating its first anniversary in Delhi and the national capital region, Idea Cellular has released a print campaign, which is being complemented by outdoor advertisements. The campaign, apart from highlighting the growth of the cellular service, also communicates the `celebration offer’ for both post-paid and pre-paid subscribers.

    “The primary objective is to celebrate the occasion. But it also conveys offerings such as lowest rental ever in the country,” says Idea Cellular vice-president corporate affairs, Rajat Mukerji. Idea, which has introduced daily pre-paid card worth Rs. six, hasn’t worked out any separate campaign for this initiative.

    “We don’t intend to release any new advertisements for daily pre-paid service. But the new anniversary campaign will last for a fairly longer duration. We have released campaigns in The Times of India and the Economic Times,” says Mukerji.

    Mukerji agrees the cellular service providers are engaging in campaigns with short bursts, relating them to new offerings or occasions such as entrance in new circles or increase in subscription base. For instance, Idea related its expansion in Delhi and the NCR circle with monsoon in in July-August this year, by releasing a teaser print campaign.

    The new campaign, created by Lowe, shows a boy with moustache, saying `two million believers’. “The sector is fairly crowded and there are lot of campaigns, which break on regular basis. So idea is to get noticed and to be seen frequently. And we do this through innovative campaigns as innovation and being different is what Idea Cellular is all about,” says Mukerji.

    Even as Bharti Televentures recently signed Sachin Tendulkar for Airtel, Mukerji says Idea has no such plans. “We don’t intend to go for any celebrity. We feel it doesn’t fits with our strategy.”

    Apart from print campaign, which is supported by on-ground level promotions and outdoor campaigns, Idea is going beyond mainstream advertising on television as well. It had recently tied up with Discovery Channel for 13-week series, which will continue till December.
    “Idea and Discovery have created a series customised to ‘idea’ and the brand’s proposition of how an idea changes the way we live, work and play. The idea behind this program is to show stories which are inspirational and have impacted the lives of the common people in their everyday life, whether through the comic strip heroes or the Las Vegas strip,” says Mukerji.

    The series is segmented into four distinct genres. Each one profiles a different aspect of idea – fictional heroes, boss women, future living and entertainment.

  • IDEA Cellular to provide horse racing info

      HYDERABAD: IDEA Cellular has tied-up with www.betsetgo.com to provide access to information on Horse Racing through SMS for the Idea subscribers of Andhra Pradesh.

    Now, IDEA subscribers, both on pre-paid and post-paid, will be able to access all the information on horse races across the country such as opening odds, selections, dividends and much more. They have to punch a few SMS keywords on their cell phones and know the online status of the horse races.

    The horse racing information is available for many categories and cities including opening odds, Hyderabad, Race Number one to nine, race results for Mumbai. As this service is being enabled through the content partner Betsetgo.com, all the keywords should be prefixed by BSG and are to be sent to 4332.

    All messages should be sent to 4332 and will be charged two ruppes per message. IDEA has a footprint in Delhi, Maharashtra and Goa, Gujarat, Andhra Pradesh and Madhya Pradesh and Chattisgarh. Tata, Birla and AT&T jointly promote IDEA Cellular.