ITV

Category: ICC

  • ICC gears up against ambush marketing at Champions Trophy

    MUMBAI: In the past there has been a controversy over ambush marketing tactics at the International Cricket Council (ICC) events. This refers to a company using an event to create further awareness for its product while not being an official partner.

    In the wake of this, ICC has announced that it will not leave any stone unturned in guarding against ‘ambush’ marketing activities during the the ICC Champions Trophy in England from 10 September 2004. In India the event will air on Max.

     
     

    ICC CEO Malcolm Speed said that the ICC and tournament host – the England and Wales Cricket Board, would be guarding carefully against products being brought into any of the tournament’s three grounds being used. The aim is to prevent a non ICC partner from using the event to create exposure or improve product profile.
     
     

    Speed added, “We will guard against products being taken into the ground with the intention of creating exposure or profile to the detriment of our global sponsors – LG, Pepsi, Hutch and Hero Honda. It is important that any sports body has the right to control what is being brought into their events.”

    “This right is important from both a safety and security point of view as well as in being able to protect the millions of pounds investment that sport’s commercial partners make to allow these events to take place,” Speed said.

    “In the case of the ICC Champions Trophy, it is not the intention to create hardship or difficulties for those cricket fans coming to the event simply to enjoy the cricket. Security staff for the event will be instructed to be sensible and sensitive in applying this policy to cricket fans coming to the games to enjoy the matches,” Speed concluded.

  • ICC releases most World Cup money owed to BCCI

    MUMBAI: There is more good news for Indian cricket, now from the money front. The International Cricket Council (ICC) has released almost the entire amount it had withheld to the Indian cricket board from last year’s World Cup, following a damages dispute.

    The announcement was made by BCCI president Jagmohan Dalmiya in Kolkota today. ICC had announced on 10 March that it would release a portion of the 2003 World Cup money it had withheld from its member countries.
     
     

    The ICC had withheld $6.5 million of India’s World Cup money following damage claims faced by the country after its players signed an altered contract.

    BCCI had contested ICC’s claim telling that World Cup marketing agents – Global Cricket Corporation (GCC) and World Sports Nimbus (WSN) had been able to sell 97-98 per cent of television slots and they have reportedly claimed damages worth $47.34 million.

    The decision to free India’s money was reached after ICC’s financial arm IDI was briefed on the progress of the negotiations with GCC, a wholly owned News Corp subsidiary. GCC holds the marketing rights of ICC events till 2007. Based on this assessment, the ICC decided that it would release more of the withheld money.

    The rest of the amount would be retained by ICC to ensure that there are adequate funds to cover any potential liability.