ITV

Category: Hanmer

  • Hanmer & Partners is Bharat Matrimony.com’s PR agency

    MUMBAI: Hanmer & Partners has bagged the public relations account of Indian matrimony portal BharatMatrimony.com.
     
     
    BharatMatrimony.com had called for a PR pitch nearly a month ago featuring all the top end PR agencies. The company required the agencies to make presentations which included both credentials and strategy. Hanmer & Partners was among nine national public relations firms that pitched for the account.

    BharatMatrimony.com business head S Suresh said, “We have zeroed in on Hanmer and Partners Chennai, after a multi-agency pitch which featured the best of the PR agencies. Hanmer and Partners was the right choice because they matched our expectations in terms of quality PR, and they had a sound comprehension of our business and PR strategy”.
     

    Hanmer & Partners MD Sunil Gautam said, “The key to winning the pitch was in the approach. We did not look at Bharat Matrimony.com as a portal or a dotcom company, but as a click, brick and mortar company owing to its strong offline presence providing complete marriage solutions under one roof.

    “Our communications strategy was presented based on careful analysis of the PR initiatives in the past and with focus on clarity in terms of positioning. Greater impetuous was also given to their regional brands to ensure that the local relevance factor is leveraged to the maximum. We are indeed proud to be associated with BharatMatrimony.com and look forward delivering the best.”
     

    The Chennai based BharatMatrimony.com launched in 1997. Currently it claims to have over three million registered users and over two hundred and fifty thousand successful marriages to its credit.

    The company also has a wide gamut of services with an excellent replication of their online services and offline. The website has 14 regional sites for greater local relevance. The company is also present abroad to cater to the NRI market.

  • Hanmer & Partners in expansion mode; acquires Doc Asia

    MUMBAI: Communications consultancy Hanmer & Partners has acquired Doc Asia, which is a health care interactive communication firm. With this acquisition, Hanmer & Partners will add two new divisions to its current service offerings – Hanmer Healthcare and Hanmer Interactive.
     
     
    Commenting on the acquisition, Hanmer & Partners MD Sunil Gautam said, “This move is to enable us to offer value addition to our clients. It is an effort towards making Hanmer & Partners a complete communications company capable of offering services across all industries and across all formats of the media.”
     
     

    Doc Asia, a full service healthcare interactive communications firm, is one of the key players of the Rs 20 billion healthcare interactive communication market. Doc Asia caters to pharmaceutical companies seeking innovative communication strategy to break from the clutter and has also developed a top-notch expertise in the devising innovative and path-breaking solutions in the interactive media of the new economy.

    The services offered by Doc Asia include: Doctor contact programs with healthcare professionals, online initiatives, associations partnerships, market research, marketing communications, influencer marketing and CRM activities.

    Some of its prestigious clients in the past include P&G, Wockhardt, Abbott Laboratories, Novartis, Bayer, among others.

    Satish Ramachandran, the brain behind Doc Asia, explaining the synergy behind the move said, “Today clients are looking for an integrated communications package. In addition to seeking our domain expertise, clients are increasing looking out for integrated solutions that would segregate them from the clutter. The rich and strategic public relations experience of Hanmer & Partners will add value to our own expertise as well as benefit the clients immensely.”

  • Hanmer PR ties up with Dubai based IAS

    MUMBAI: Hanmer & Partners Communications has signed an agreement with Dubai Media City based Integrated Advertising Services (IAS), a media representative for the international media community in the Gulf, to set up IAS-Hanmer & Partners.
     
    IAS, set up in 1992, represents several Indian and international media houses like The Times Group, Star TV Network, Malayala Manorama Group, South China Morning Post, Sony Television, Outlook, Condenast Traveller, Vogue and Gulf Air Inflight. IAS also co-owns a leading advertising agency – Ikon Advertising & Marketing, a Dubai-based advertising and marketing agency, says an official release.

    Says Hanmer and Partners managing director Sunil Gaut,”Many of our clients need PR services in the Middle East. Moreover, we feel that the public relations industry in the Middle East also has a huge potential and this is our first endeavor towards tapping the same.”

    Hanmer currently has 11 dedicated offices all across India, and includes advertising, events and regional PR in its spectrum of services. Some of the blue chip clients handled by Hanmer & Partners include Gujarat Ambuja Cements, Monsanto India, ING Vysya Group, Western Union Money Transfer, Nirma, Ambit Corporate Finance and IDFC among others.