ITV

Category: FCB Ulka

  • FCB-Ulka appoints three new chief operating officers

    MUMBAI: FCB-Ulka Advertising appointed three new chief operating officers (COO) recently – Nitin Karkare, Kinjal Medh and Sanjeev Bhargava.

    Karkare and Bhargava will be based in Mumbai and New Delhi respectively and Medh will be COO of Cogito Consulting.
     

    Management graduates with rich and varied experience in advertising, marketing and sales, the trio have spent the last ten years of their careers at FCB-Ulka. They have been part of the training initiatives of FCB Worldwide and have gained international recognition for their pioneering efforts.

    Bhargava, the ever-effervescent advertising professional, has handled senior positions in Kolkata and Delhi and has an enviable track-record of winning new businesses and nurturing and strengthening client relationships. He will now be the overall incharge of the FCB- Ulka office in Delhi, and as a start, intends to take the office places.

    Karkare, with a never-say-die attitude, was part of the relaunch of the Kolkata office of FCB – Ulka Advertising in the mid-90s, and has since then been running some of the largest businesses in Mumbai. He will now be shouldering additional responsibilities in the flagship Mumbai office and will lay special emphasis on new business efforts.

    On the other hand, Medh was spearheading the efforts of the agency group in the areas of direct, database, digital through FCB – Ulka Interactive, and pharmaceutical marketing communications through FCB – Ulka HealthCare. Both these units are today seen as centres of excellence in the FCB Worldwide system. As Cogito Consulting COO, the new brand-consulting practice of the agency group, Medh will build a team of consultants drawn from various practices. Using proprietary techniques like brand relationship monitor, mind and mood, chess team, etc., the consultants will address issues like brand extension potential, brand architecture audit, sales system appraisal, etc. and develop client-specific solutions.

  • FCB Ulka takes case study competition to the Net

    MUMBAI: FCB-Ulka, India’s fifth largest marketing communication group, has taken its communication strategy case study competition for business schools on to the worldwide web.

    FCB-Ulka Comstrat, now in its seventh year, is the first ever case-study competition in the area of marketing communications held for management students in the country, claims an official release. FCB-Ulka Advertising, which has formulated the concept along with the K J Somaiya Institute of Management Studies and Research says the uniqueness of the competition lies in the fact that unlike other case study competitions, which are in the field of marketing or finance, Comstrat is the only competition conducted in the area of advertising and communications.

    The strategic planning team of the agency develops these cases in close co-ordination with top marketers, which are then then distributed to management schools from around the country. As a first step, participants have to submit a synopsis of their interpretations of the communication strategy issues. A panel evaluates the synopses and six short listed management schools are invited to make a presentation to a larger audience. Final presentations for this year are scheduled to be held on 23 November in Mumbai.

    For FCB-Ulka Comstrat 2002, the agency’s interactive arm has created a website where the 2002 case study has been posted in a downloadable form. To help prospective participants, the site also contains past cases and winning presentations. The effort has been aimed at creating a better understanding of the quality of presentation of analysis, strategy and the winning features, says the release.

    In the past years, some of the best management institutes across the country have participated and the event has enlisted support from leading companies including Cadbury Schweppes, Hutchison Max, Tata Indica, ITC Gold Flake, Cadburys Bournvita and Marico Parachute which have helped the agency develop “real-life” communication strategy case studies.

    Further details can be had from www.fcbulkacomstrat.com.