ITV

Category: Facebook

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • Facebook introduces an easier way to create ads and measure their impact

    Facebook introduces an easier way to create ads and measure their impact

    NEW DELHI: Facebook has redesigned its ad buying and reporting tools based on responses from businesses.

    The ad buying process will start with a simple question – what’s your advertising objective? – and the Facebook tools will recommend an appropriate ad based on that objective, and then help determine how the ads performed against the objective.

    The updates, which we call objective-based ad buying and reporting, are part of ongoing efforts to make advertising on Facebook as simple as possible. In June, Facebook announced efforts to streamline Facebook ad types and provide consistency across formats. In July, ad products were streamlined, removing online offers, sponsored results and question ads. In August and September, it became possible for marketers to upload one image size that would work for all types of ads on Facebook, and the social site started offering a preview of how they would appear across Facebook.

    Feedback received from businesses was that when creating an ad, they did not want to choose an ad unit – they wanted to meet an objective. Facebook then spoke with marketers of all types and sizes to uncover the objectives that matter most to them. They are: Clicks to Website, Website, Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, In-store Offer claims, Event Responses.

    In turn, these objectives have become the new starting point for buying ads on Facebook. Based on the objective a business chooses, Facebook will recommend an appropriate ad-type (i.e., a Page post link ad to drive clicks to a website).

  • One million Facebook fans for Mahindra Racing

     

    MUMBAI: Mahindra Racing, the only Indian constructor in grand prix motorcycle racing – in the hotly contested Moto3 grand prix class – has breached the one million ‘likes’ barrier on Facebook.

     

    With a strong following from India, and around the world, the popular Moto3 outfit keeps their loyal Facebook fans updated daily with Mahindra Racing news.

    Whether providing an insight into who works at the team and factory riders Miguel Oliveira and Efrén Vázquez, or charting the impressive progress and development of the new-for-this-year MGP3O racer.

     

    Mahindra Racing thanks its fans for their continued support. It’s wonderful to see that we have such a strong and loyal following, sharing in our story as Mahindra makes history as the only Indian constructor in motorcycle racing,” said Mahindra Racing CEO Mufaddal Coonia.

    Mahindra Racing CEO, Mufaddal Choonia meeting fans in the team garage at Silverstone

    “It’s an adventure for us, and we enjoy interacting with our fans, wanting to involve our online community in our journey as we develop the MGP3O and progress in the Moto3 class. We also have one of the largest motor sport communities online. Now reaching over one million fans ‘liking’ us on Facebook, it is incredibly pleasing for us, and we try and make our fans feel as close to the team as possible via our official social media channels,” he added.

  • Facebook launches new way of watching videos for users

     

    NEW DELHI: Facebook has commenced testing an easier way to watch videos on Facebook.

     

    When the user sees a video in News Feed, it comes to life and starts playing. Videos will play silently, but users can tap to play with sound in full screen. The viewers may also scroll past if they do not want to watch it. 

     

    Users will see this on mobile in the coming weeks.

    At present, videos start playing from individuals (personal Facebook accounts or verified Pages), and pages of musicians and bands. But videos only play with sound after one clicks on them.

     

    At first, this feature will be limited to videos posted by individuals, musicians, and bands and Facebook is doing this to make sure it creates the best possible experience. Later, it will continue to explore how to bring this to marketers.