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Category: Euro RSCG

  • Euro RSCG gears up for Elder’s developmental brands

    NEW DELHI: Strengthening its presence in the healthcare sector, Euro RSCG recently won the advertising accounts of Tiger Balm and several other Elder Pharmaceutical developmental brands following a pitching process in Singapore.

    Currently, Euro RSCG Mumbai office is working a new campaign for Elder’s developmental brands, which is expected to break in June.
     
     
    Confirming the development, Euro RSCG executive director Suman Srivastava said, “We won the mandate for Tiger Balm following a pitch in Singapore. The pitch was conducted for four markets, which included India as well. The development is an Asia-Pacific level one and it’s a long-term prospect for us.”

    After winning the Tiger Balm account, which is a part of Elder’s consumer products bouquet, the Euro RSCG team met the pharma company officials and bagged more work on developmental brands. “We can’t disclose the name of those brands at this stage,” said Srivastava. Euro RSCG has already worked on campaigns for Tiger Balm.

    He attributed the win to Euro RSCG’s expertise in the healthcare category. “We have been working on brands in this sector on a regular basis with clients including Novartis and Aventis. So we have fair amount of expertise in this category.”

    Elder’s product range in consumer products division includes AM-PM toothbrushes and toothpastes, Solo Cough Lozenges, Acne Away (herbal pimple cream), Neem Tone (herbal moisturizing cream), Foltene (for hair loss and rejuvenation), Solo Cough Syrup (herbal cough syrup), Solo Inhaler (nose decongestant stick) and Solo Vapo+Rub (chest rub decongestant).

    Euro RSCG’s Delhi office has recently won DT Cinemas, India TV, the National Highway Authority of India and Schneider Electronics accounts.

  • Euro RSCG Worldwide launches new global brand

    MUMBAI: As part of its goal to become the world’s leading integrated marketing communications company Euro RSCG Worldwide has announced the formation of Euro RSCG 4D. This is the agency’s new global marketing services and digital brand.

    Euro RSCG 4D was created by the merging of existing Euro RSCG marketing services and Euro RSCG interaction companies with the new agencies that joined Euro RSCG during the September Havas reorganisation, such as Euro RSCG Skybridge, EHS Brann, Brann Worldwide, and NRS.

    A company release informs that as a result of this integration Euro RSCG 4D will be the world’s largest direct and digital network, with a depth of expertise in professional marketing and data. Euro RSCG 4D will be led by its CEO George Gallate. He is an executive VP of Euro RSCG Worldwide and the current global CEO of Euro RSCG Interaction.

    Gallate will be responsible for the promotional leadership and development of Euro RSCG’s marketing services capabilities as well as client business development. The New York headquarteerd Euro RSCG 4D will integrate all the agency’s global marketing services capabilities into four broad strategic service offerings.

    They are Direct (CRM, DRTV, direct marketing), Digital (interactive), Drive (promotion, event, retail, channel, design, merchandising and brand experience), and Data (modeling and analysis). Euro RSCG 4D will have over 700 clients. The key ones include Intel, Peugeot and Citigroup. The Euro RSCG 4D brand will combine 118 offices, 45 businesses, 42 countries, and be made up of over 5,000 employees.

    Euro RSCG Worldwide chairman, CEO Jim Heekin added, “The decision to create Euro RSCG 4D is consistent with our commitment to present clients with Creative Business Ideas. These are transformational ideas that will drive profitable business growth. Reorganising our company over the last 24 months into fully integrated ‘Power of One’ local organisations was the first step in facilitating this goal.

    “Launching Euro RSCG 4D as a truly integrated global marketing services network is the logical next step. It will not only make it easier to create and execute impactful integrated marketing programmes, it will also make us easier for clients to buy locally, regionally and globally. “

    Gallate added, “This change is the result of client demand. They want more effective integration of their brand messaging, but they also need more accountability in their marketing communication. It’s about delivering the right message, to the right people, in the right place, and at the right time-to drive profitable growth. To accomplish that we must offer clients a full spectrum of marketing apabilities both online and offline.

    “We are uniquely resourced to deliver this. Euro RSCG 4D is a ‘best of breed’ agency that will apply a customer and ROI-focused approach to accountable marketing programmes. By aligning under the Euro RSCG 4D name, we give clarity to our network brand while continuing to leverage the equity of the most recognized, individual brands in their discipline. We have a strong and successful history in direct and digital marketing, working for many of the world’s leading brands, a strength in promotional marketing, a data operation that integrates our capability and provides an accountable marketing platform.”