ITV

Category: Dubai

  • Dubai tries out a bilateral approach to popularise itself

    MUMBAI: Dubai has moved into a two-pronged approach-The highly popular website of the Dubai Department of Tourism and Commerce Marketing (DTCM) : www.dubaitourism.ae and the Earth Television’s worldwide network of cameras for daily live broadcasts to millions of people across the world.

    The DTCM website has seen a unique growth since its launch almost five years ago and has generated an all-time record of 586,761 hits on a single day in
    January, an average of over four million hits a month.
    The DTCM Manager, Information and Technology, Mr. Suhail Buhelaiba, said:
    “The website www.dubaitourism.ae has been playing a crucial role in broadening the international profile of Dubai.On January 20, we crossed the 550,000 mark.”
    In 1999, the DTCM department joined the list of organizations to launch online reservation service to allow the visitors to find and reserve rooms at
    Dubai hotels and hotel apartments.
    The other novel feature is the electronic One Stop Information Centre
    (OSIC), which allows public to obtain vital information about Dubai tourism
    and business sectors. Visa information and tourist tips, Photo Gallery, Dubai Locator, Dubai Weather and Calendar of Events and Exhibitions are other attractions on the website.The website has English, Japanese and Arabic versions as well.
    The EarthTv’s latest network of cameras is said to be the world’s largest remote-controlled broadcast camera network, with 60 camera countings. Dubai is EarthTV’s first Middle East camera destination. Earth television network’s main objective is to produce a daily 24-hour live program from locations around the world. This new technology makes it possible for the first time ever to broadcast live the most beautiful places and fascinating locations of our planet.
    Earth TV, a part of Germany’s TELCAST Media Group offers viewers what is going on in the world. The networking got off to a sparkling start and captured the spectacular shots of Dubai’s New Year Eve fireworks for the network’s TimeLapse special programme broadcast in Belgium, Hong Kong, pan-Asia, Portugal,
    Turkey and the UK. This special broadcast was shown on different TV channels.
    Additional features provided by EarthTV are a link on the EarthTV’s
    website to Dubai’s website, detailed monthly report, and the use of live
    broadcast signal locally(Germany).
    The DTCM has had an office in India for the past six years which has been functioning as an initial contact point and query-processing centre for companies interested in doing business in Dubai, for the Indian travel trade and the media.

  • Dubai to use a 13 min film to attract investors

    MUMBAI: Dubai has adapted a unique approach to highlight its achievements and significant future commercial plans. Dubai Department of Tourism and Commerce Marketing (DTCM) have picturised and released in a 13-minute film to target and attract investors from all over to the globe to the Emirate.
     
     
    The film highlights the advantages and benefits of doing business in the Emirate, say an official release. The business film is designed to complement and boost Dubai’s status as the commercial hub of the Middle East.

    According to DTCM manager media and advertising, Ahmed Al Tunaiji, “A display of what we have accomplished and what the future has in store for the emirate has been projected tastefully. This will inform and encourage regional and international investors, elite’ business community and leading commercial houses worldwide about the numerous benefits that can be had by utilizing the facilities and amenities available in the emirate for industrial and commercial sector.”

    The film has picturised establishments like Media City, Internet City, Dubai 2003, Jebel Ali Free Zone, Dubai Aluminum, Palm Dubai, Madinet Jumeirah, Dubai Healthcare City, Dubai International Financial Centre, and Festival City. The films plans to showcase a broader picture of the Emirate in terms of trade, communication and manufacture have been embodied.

    “All these projects have redefined the commercial history of the emirate from their inception and are seen as important landmarks in Dubai’s business and trade sector. Each project serves as benchmark for us, which ensures a rewarding and thriving industrial future on the global highway,” said Al Tunaiji. The release says that the video does not carry commentaries but has captivating visuals supported by informative captions. “A picture is worth million words and that was we have attempted here. The video copies will be sent to our 13 overseas offices worldwide for distribution to selected business houses and top decision makers in trade and industrial sector and significant international markets,” said Al Tunaiji.

    DTCM’s agenda in India is to promote commerce and tourism through the organisation of marketing activities such as presentations, roadshows, advertising, brochure distribution, direct sales meetings and media education programmes, which include familiarization visits for business and travel journalists to Dubai.

    The DTCM expects to play an important role in boosting bilateral ties by promoting a widespread awareness of the opportunities Dubai has to offer for both business and tourism.