Category: DTH

Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

Agency credits:

Campaign elements: TVC

Agency: McCann Ericsson

Production House: Little Lamb Films

Director: Bouddhayan Mukherjee

Creative Director: Ravinder Siwach

TVC details

Duration: 70 seconds

Campaign breaks as of: 1^st April’16

Exposure(mediums used): Television

April 1, 2016

Tata Group’s Cyrus Mistry plans Rs 2,000 crore IPO for Tata Sky

MUMBAI: In 2012 Tata Group chairman Cyrus Pallonji Mistry is believed to be offering Rs 2,000 crore for the Tata Sky’s amount of issue, according to a report.

Mistry had had initiated the process to sell part of Tata Sky in his first initial public offering (IPO) move after becoming the group chairman and a recent report by Times of India says Tata Sky will also be the 30th publicly listed company from the Tata Group which currently has a combined market cap of nearly Rs 7.2 lakh crore.

Early next week, the company’s investors, management, underwriters and counsel will hold the kickoff meeting to thrash out the red herring prospectus, Times of India reported.

To take matters forward, Morgan Stanley, Citi and Kotak Mahindra Capital will manage the DTH provider’s offering in which Tata Sons owns 51per cent, media mogul Rupert Murdoch’s 21st Century Fox has 30 per cent, Singapore state investor Temasek 10 per cent, and Tata Opportunities Fund holds 9 per cent.

Mistry has revived the plan to list Tata Sky on the domestic stock market, which will help the 47-year-old to part-monetize the asset by bringing in fresh funds to fuel the conglomerate’s growth plans and trim its debt. In fiscal 2015, its loss stood at Rs 267 crore.

The report also stated that there are prospects of sale of new shares as well as of existing shares held by promoters including Tata Sons and Temasek, which has remained invested in Tata Sky since 2007. According to the report, Temasek wants to encash some of its holdings in the 12-year-old Tata Sky, which will have a gross profit of Rs 1,000 crore in fiscal 2016. Murdoch’s 21st Century Fox intends to retain its ownership, while Tata Opportunities Fund is undecided whether it wants to sell a stake in the IPO, the person added.

Tata Sky intends to use the proceeds from the share sale to beef up its balance sheet. The company, which has emerged as the leader in the DTH field, will break even this financial year.

March 25, 2016
Tata Group’s Cyrus Mistry plans Rs 2,000 crore IPO for Tata Sky

MUMBAI: In 2012 Tata Group chairman Cyrus Pallonji Mistry is believed to be offering Rs 2,000 crore for the Tata Sky’s amount of issue, according to a report.

Mistry had had initiated the process to sell part of Tata Sky in his first initial public offering (IPO) move after becoming the group chairman and a recent report by Times of India says Tata Sky will also be the 30th publicly listed company from the Tata Group which currently has a combined market cap of nearly Rs 7.2 lakh crore.

Early next week, the company’s investors, management, underwriters and counsel will hold the kickoff meeting to thrash out the red herring prospectus, Times of India reported.

To take matters forward, Morgan Stanley, Citi and Kotak Mahindra Capital will manage the DTH provider’s offering in which Tata Sons owns 51per cent, media mogul Rupert Murdoch’s 21st Century Fox has 30 per cent, Singapore state investor Temasek 10 per cent, and Tata Opportunities Fund holds 9 per cent.

Mistry has revived the plan to list Tata Sky on the domestic stock market, which will help the 47-year-old to part-monetize the asset by bringing in fresh funds to fuel the conglomerate’s growth plans and trim its debt. In fiscal 2015, its loss stood at Rs 267 crore.

The report also stated that there are prospects of sale of new shares as well as of existing shares held by promoters including Tata Sons and Temasek, which has remained invested in Tata Sky since 2007. According to the report, Temasek wants to encash some of its holdings in the 12-year-old Tata Sky, which will have a gross profit of Rs 1,000 crore in fiscal 2016. Murdoch’s 21st Century Fox intends to retain its ownership, while Tata Opportunities Fund is undecided whether it wants to sell a stake in the IPO, the person added.

Tata Sky intends to use the proceeds from the share sale to beef up its balance sheet. The company, which has emerged as the leader in the DTH field, will break even this financial year.

March 25, 2016
DishTV selects Wyplay to provide middleware and VAS to STBs

MUMBAI DishTV has selected creator of software solutions for pay-TV operators Wyplay, to provide its Frog Turnkey Middleware and associated class leading value added services on its STBs.

The DishTV concept has created some excitement amongst the operator community which is struggling for freedom from the monopolistic construct of the pay-TV space. Future solutions’ will be built from top partners’ products while keeping in mind the idea of flexibility, openness and the possibility to evolve without constraints and any E2E lock.

Speaking on the occasion, DishTV COO VK Gupta said: “Being the pioneer and market leader, DishTV has selected Wyplay as our future middleware partner. Wyplay will enable DishTV in delivering class leading value added services on both one-way and connected STB’s with its expertise, innovative technologies and a holistic approach to customer engagement that is fully in line with DishTV’s’ driving purpose to provide ‘Service with a Passion’. This is an ultimate move made towards ensuring customer engagement and satisfaction.”

Recognized as a global leader in innovative software solutions for TV operators, Wyplay brings its expertise and know-how to the table, in particular through the integration of its browser-based middleware on new generation set-top boxes, the customization of its HTML5 user interface, execution excellence to deliver an easy-to-use and smooth user experience, and improved overall performance in terms of flexibility, fluidity, speed, and responsiveness.
Wyplay CEO Jacques Bourgninaud, said: “We are thrilled to partner with DishTV, Asia’s largest DTH company, in delivering a brand new customer experience to its subscribers.” He added: “After several months of assessment and preparation, we are now confident that all conditions needed for a successful international expansion of Frog Turnkey solution are in place, especially in terms of collaboration with STB manufacturers supporting our solution. We are now in the home stretch before the deployment of our offering, and excited about prospective for development in this new unique market.”

Beyond European and Latin America markets, Wyplay confirms its strategy of expansion with its Frog Turnkey solution. Launched last September, Frog Turnkey solution incorporates all features required for traditional linear broadcast TV consumption, on-demand contents, applications distributed over the Internet, backend components and a modern user experience. Frog Turnkey aims to bring an attractive digital TV experience to subscribers with an affordable business model and fast deployment model for operators.

With Frog Turnkey solution, Dish TV’s customers will have access to a complete end-to-end offering from back-end broadcast services to an advanced client managing Live TV, Record, Push VOD and Interactive Applications.

March 15, 2016
DishTV selects Wyplay to provide middleware and VAS to STBs

MUMBAI DishTV has selected creator of software solutions for pay-TV operators Wyplay, to provide its Frog Turnkey Middleware and associated class leading value added services on its STBs.

The DishTV concept has created some excitement amongst the operator community which is struggling for freedom from the monopolistic construct of the pay-TV space. Future solutions’ will be built from top partners’ products while keeping in mind the idea of flexibility, openness and the possibility to evolve without constraints and any E2E lock.

Speaking on the occasion, DishTV COO VK Gupta said: “Being the pioneer and market leader, DishTV has selected Wyplay as our future middleware partner. Wyplay will enable DishTV in delivering class leading value added services on both one-way and connected STB’s with its expertise, innovative technologies and a holistic approach to customer engagement that is fully in line with DishTV’s’ driving purpose to provide ‘Service with a Passion’. This is an ultimate move made towards ensuring customer engagement and satisfaction.”

Recognized as a global leader in innovative software solutions for TV operators, Wyplay brings its expertise and know-how to the table, in particular through the integration of its browser-based middleware on new generation set-top boxes, the customization of its HTML5 user interface, execution excellence to deliver an easy-to-use and smooth user experience, and improved overall performance in terms of flexibility, fluidity, speed, and responsiveness.
Wyplay CEO Jacques Bourgninaud, said: “We are thrilled to partner with DishTV, Asia’s largest DTH company, in delivering a brand new customer experience to its subscribers.” He added: “After several months of assessment and preparation, we are now confident that all conditions needed for a successful international expansion of Frog Turnkey solution are in place, especially in terms of collaboration with STB manufacturers supporting our solution. We are now in the home stretch before the deployment of our offering, and excited about prospective for development in this new unique market.”

Beyond European and Latin America markets, Wyplay confirms its strategy of expansion with its Frog Turnkey solution. Launched last September, Frog Turnkey solution incorporates all features required for traditional linear broadcast TV consumption, on-demand contents, applications distributed over the Internet, backend components and a modern user experience. Frog Turnkey aims to bring an attractive digital TV experience to subscribers with an affordable business model and fast deployment model for operators.

With Frog Turnkey solution, Dish TV’s customers will have access to a complete end-to-end offering from back-end broadcast services to an advanced client managing Live TV, Record, Push VOD and Interactive Applications.

March 15, 2016
Discovery Gardens in Dubai issued warning to remove dishes & TV antennas

MUMBAI: The residents of Discovery Gardens in Dubai have been warned that the satellite dishes or antennas outside the roofs and balconies are expected to be removed, according to a report in Emirates 247 News which adds the violators of the issue will be made liable to vandalism charges.

Nakheel Facilities and Owners Association Management has placed notices in the community comprised of over 20,000 residential apartments saying satellite dishes need to be removed by 10 March 2016.

According to the notice, “During our inspection we have noticed that there are satellite dishes/ antennae installed on the external façade/balcony/roof of some buildings. Hence, we would like to remind all residents in Discovery Gardens that such practice is deemed illegal”.

Under Section 6.2 of the Community Use Rules, the users must maintain at all times the exterior appearance of their properties in a manner which befits the overall standards of development contained within the master community to the reasonable satisfaction of the managing agent, it is stated.

The notice also mentions restriction includes installation of satellite dishes on or over the balconies/roof tops exposed to public view that materially alters the appearance and integrity of the building.

Furthermore, Section 7.1.2 states that community users must not make any modifications affecting the appearance of the exterior of any property, including but not limited to balconies, awnings, canopies, sunshades, front and rear fencing, air conditioning units and related equipment, fans, screens, gutters, storm doors, satellite dishes, external radio or TV antenna and enclosures of any kind, painting of the exterior, permanent decorations (excluding holiday decorations) or any other changes, “without the prior written approval of the Managing Agent and relevant authorities (including the Civil Engineering Department and Environment Health and Safety Departments of the Ports and Customs and Free Zone).”

“If you fail to comply within the stipulated timing, satellite dishes will be removed at the owners’ cost, with the involvement of the local authorities, Trakhees and/or Dubai Police, if necessary,” the notice states.

It goes on to advise residents that du, the telecom service provider, reserves the right to provide satellite service and other telecom services in Discovery Gardens.

The main reasons for residents opting for satellite dish antennas is that they are cheaper than the official TV packages within the country. A Dish TV package, beamed through a satellite dish antenna, costs between Rs 2,500 to Rs 3,000 (Dh 200 to Dh 240) for a year, with a bouquet of Indian channels on offer, compared to Dh 120 a month for basic Hindi channel package.

March 12, 2016
Discovery Gardens in Dubai issued warning to remove dishes & TV antennas

MUMBAI: The residents of Discovery Gardens in Dubai have been warned that the satellite dishes or antennas outside the roofs and balconies are expected to be removed, according to a report in Emirates 247 News which adds the violators of the issue will be made liable to vandalism charges.

Nakheel Facilities and Owners Association Management has placed notices in the community comprised of over 20,000 residential apartments saying satellite dishes need to be removed by 10 March 2016.

According to the notice, “During our inspection we have noticed that there are satellite dishes/ antennae installed on the external façade/balcony/roof of some buildings. Hence, we would like to remind all residents in Discovery Gardens that such practice is deemed illegal”.

Under Section 6.2 of the Community Use Rules, the users must maintain at all times the exterior appearance of their properties in a manner which befits the overall standards of development contained within the master community to the reasonable satisfaction of the managing agent, it is stated.

The notice also mentions restriction includes installation of satellite dishes on or over the balconies/roof tops exposed to public view that materially alters the appearance and integrity of the building.

Furthermore, Section 7.1.2 states that community users must not make any modifications affecting the appearance of the exterior of any property, including but not limited to balconies, awnings, canopies, sunshades, front and rear fencing, air conditioning units and related equipment, fans, screens, gutters, storm doors, satellite dishes, external radio or TV antenna and enclosures of any kind, painting of the exterior, permanent decorations (excluding holiday decorations) or any other changes, “without the prior written approval of the Managing Agent and relevant authorities (including the Civil Engineering Department and Environment Health and Safety Departments of the Ports and Customs and Free Zone).”

“If you fail to comply within the stipulated timing, satellite dishes will be removed at the owners’ cost, with the involvement of the local authorities, Trakhees and/or Dubai Police, if necessary,” the notice states.

It goes on to advise residents that du, the telecom service provider, reserves the right to provide satellite service and other telecom services in Discovery Gardens.

The main reasons for residents opting for satellite dish antennas is that they are cheaper than the official TV packages within the country. A Dish TV package, beamed through a satellite dish antenna, costs between Rs 2,500 to Rs 3,000 (Dh 200 to Dh 240) for a year, with a bouquet of Indian channels on offer, compared to Dh 120 a month for basic Hindi channel package.

March 12, 2016
Govt denies any AIR or DD stations non-functional; no new programmes for growth of DD in view of Freedish

NEW DELHI: Prasar Bharati has denied that any of its All India Radio or Doordarshan channels are non-functional.

Parliament was informed by Minister of State for Information and Broadcasting Rajyavardhan Rathore that Doordarshan has 67 kendra and All India Radio has 416 Stations including low capacity 100 Watt FM Relay Transmitters.

As part of the continuing scheme of 11th Plan and 12th Plan, 86 new AIR Stations have been approved to be set up in various parts of the country particularly remote/backward/rural areas. These include low capacity 100 Watt FM Relay Transmitters.

In addition, 64 AIR transmitters have been approved for up gradation under 12th Plan including continuing schemes of the 11th Plan.

While there is no approved scheme to setup new Doordarshan Kendra in any part of country including remote/ backward/ rural areas of the country, the Minister said that the project of upgradation of existing low power transmitter at Rajouri in Jammu and Kashmir to 5KW high power transmitter has been approved as part of continuing scheme of 11th Plan.

There are 228 high power and 810 low power TV transmitters in the country including those located in backward / tribal and remote areas of the country.
He said there was no proposal to set up new transmitters except in border areas in view of multichannel TV coverage provided through Doordarshan’s free to air Freedish.

March 11, 2016
Govt denies any AIR or DD stations non-functional; no new programmes for growth of DD in view of Freedish

NEW DELHI: Prasar Bharati has denied that any of its All India Radio or Doordarshan channels are non-functional.

Parliament was informed by Minister of State for Information and Broadcasting Rajyavardhan Rathore that Doordarshan has 67 kendra and All India Radio has 416 Stations including low capacity 100 Watt FM Relay Transmitters.

As part of the continuing scheme of 11th Plan and 12th Plan, 86 new AIR Stations have been approved to be set up in various parts of the country particularly remote/backward/rural areas. These include low capacity 100 Watt FM Relay Transmitters.

In addition, 64 AIR transmitters have been approved for up gradation under 12th Plan including continuing schemes of the 11th Plan.

While there is no approved scheme to setup new Doordarshan Kendra in any part of country including remote/ backward/ rural areas of the country, the Minister said that the project of upgradation of existing low power transmitter at Rajouri in Jammu and Kashmir to 5KW high power transmitter has been approved as part of continuing scheme of 11th Plan.

There are 228 high power and 810 low power TV transmitters in the country including those located in backward / tribal and remote areas of the country.
He said there was no proposal to set up new transmitters except in border areas in view of multichannel TV coverage provided through Doordarshan’s free to air Freedish.

March 11, 2016
DD Freedish confirms MPEG-4 next month, NDTV says no decision on going FTA on any of its channels

New Delhi: Even as two pay channels – Aajtak and Big Magic – have come on Doordarshan Freedish as free-to-air channel, possibilities have opened up for more channels coming on the platform even as it prepares to complete its migratiom to MPEG-4 next month. A Prasar Bharati source confirmed that the switch-over to MPEG-4 will be in two phases and the aim was to take the total capacity to 112.

Claiming that the Broadcast Audience Ratings Council (BARC) ratings had shown the importance of Freedish in reaching out to rural India, the source said that Aajtak and Big Magic which are pay channels are being run as FTA and have been accommodated in the current MPEG-2.

Meanwhile, NDTV denied any decision on turning FTA and coming on Freedish next month. An NDTV source said that any such decision, if taken, would be communicated through the media. A senior official who did not want to be named also confirmed that no decision had been taken yet on any of the NDTV bouquet channels going free to air, since this kind of decision could only be taken at the management and board levels.

Doordarshan sources also said that as all the 64 slots under MPEG-2 had been filled, there was no question of any other channel coming on. In any case, he said any channel which decided to come on the platform had to bid in the auctions that are held from time to time. All the slots under MPEG-2 were filled, the next auction date had not been finalized, the sources confirmed.

Freedish is adopting the conditional access system designed by the Bangalore-based ByDesign India Pvt Ltd.

The ByDesign model is totally indigenous and built for DVB-C setup. This CAS solution will enable broadcasters and network operators to control access to their services by viewers, and thereby enabling them to extend their business models to subscription based schemes.

This will mean that the Freedish will become encrypted but will remain free to air. In addition to helping increase the number of channels on the platform, this will enable Freedish to gauge the exact number of households relying on Freedish as encrypted set top boxes will only be available with authorized dealers.

The ByDesign CAS is provided by making access possible to content, depending on subscriber credentials, which are generated by this CAS and sent through the broadcast system to receivers in the field.

March 10, 2016