Category: DTH

  • Dish TV partners MediaKind to upgrade infrastructure

    Dish TV partners MediaKind to upgrade infrastructure

    MUMBAI: DTH company Dish TV India, in partnership with MediaKind, has strengthened its infrastructure capabilities to enhance the customer TV viewing experience in India. Dish TV has upgraded and expanded its entire DTH platform to MediaKind’s AVP 4000 video processing platform to deliver enhanced, next-generation immersive experience to its 23.5 million subscribers in the country. The new platform will also assist in delivering cost efficiencies through better bandwidth utilisation.

    With this, DishTV will operate MediaKind’s award-winning compression headend technology, which will enable the company to evolve and adapt to both traditional broadcast and multiscreen service delivery from a single platform. The platform, which includes MediaKind’s AVP 4000 System Encoder, allows DishTV to serve satellite operations for both of its brands and caters to the evolving needs of its subscribers.

    Commenting on the announcement, DishTV India Ltd group CEO Anil Dua said, “As the leading DTH provider in India, we are always looking for new ways to deliver high quality viewing experience to our millions of customers. We are delighted to strengthen our longstanding partnership with MediaKind and leverage its compression technology heritage which extends more than 25 years. Through the deployment of MediaKind’s AVP technology, we can provide the highest video quality for our consumers alongside greater bandwidth efficiencies, thus enabling us to cost-effectively deliver the next-generation services to our subscribers.”

    Speaking on this, MediaKind CEO Angel Ruiz said, “The media landscape is constantly shifting and service providers need to continually adapt to deliver the highest quality media experiences for consumers. At the same time, the increased competition from pure-play online providers means it’s necessary to do this as cost-effectively as possible. We are delighted to extend our relationship with DishTV and to continue evolving its service offering in one of the world’s largest video markets. Through the deployment of our state-of-the-art AVP 4000 system, DishTV will benefit from significant cost efficiencies and have the opportunity to launch new and highly compelling viewing experiences.”

    This latest deployment will enhance DishTV’s operational efficiency by unifying the control and management of its two headends in an orchestrated manner. This will also allow DishTV to increase its satellite bandwidth efficiency and deliver superior picture quality to its subscribers, thus fulfilling the rising consumer demand for high quality media content choice.

  • Dish TV wins IDC Insights Awards for ‘Excellence in Operations category’

    Dish TV wins IDC Insights Awards for ‘Excellence in Operations category’

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, has bagged the I.C.O.N.I.C IDC Insights Award 2018 for its pioneering initiative ‘Project Phoenix’– a common service CRM for both its brands i.e Dish TV and D2H under ‘Excellence in Operations category’ at the award ceremony held recently. The winners, after a rigorous evaluation process, were chosen based on the votes of the jury and final validation of the jury chair person. 

    Post the completion of merger, ‘Project Phoenix’ was launched to seamlessly integrate the user interface of the individual CRMs of both the brands i.e Dish TV and D2H. With this, the user interface became common and the CRMs of both the brands were working in their individual capacity since building a new common CRM platform was a time consuming task.  The tool has highly intuitive user interface and has helped in simplifying the working of Service Coordinators.  

    Commenting on the award win, Mr V.K.Gupta, CTO, Dish TV India Ltd said, “We are very excited to be recognized for our focus on innovation, customer satisfaction and our commitment to achieving excellence through technology. As a leading DTH player, Dish TV always strive to create distinct operational and functional capabilities offering industry leading solutions to achieve maximum customer satisfaction.”

    The prestigious IDC Insights awards honor the business and IT leaders who envisaged, conceptualized, and successfully executed an IT/Technology implementation that brought about tangible results for their organization. Dish TV was felicitated at a ceremony on 6-7th December 2018 at the Hyatt Regency, Chandigarh.

  • Sony channels back on Tata Sky after a two-month blackout

    Sony channels back on Tata Sky after a two-month blackout

    MUMBAI: All’s well that ends well. A commercial dispute between Sony Pictures Networks India (SPNI) and India’s DTH premier operator Tata Sky has finally been resolved mutually. All Sony channels, which were dropped from the satellite platform, have returned after two-month partial blackout — much to the relief of the consumers.

    According to industry sources, the terms and conditions of the contract between the broadcaster (SPNI) and the DTH operator (Tata Sky) were mutually resolved, though the exact nature of the financial deal has not been revealed.  

    On 1 October 2018, Tata Sky pulled off 22 SPN channels from the platform, which evoked massive anger among consumers. The DTH platform had retained some of the Sony channels on a-la-carte rates, though.

    According to Tata Sky CEO Harit Nagpal, commercial negotiations with the broadcaster had broken down as deals being sought by SPNI would have forced the distribution platform to hike prices for the consumers. Sony, meanwhile, had claimed that the decision by the leading DTH platform was “unilateral”.

    Earlier, SPN had issued a disconnection notice to Tata Sky on 7 September 2018, which was followed by a public notice on 10 September 2018 detailing the same.

    According to a PTI report, SPNI's three-year contract with Tata Sky had expired on 31 July 2018. After the contract got over, Tata Sky had asked for an extension so the deal could come through and it also tried to reach a new pricing deal after 31 July 2018. The talks had failed at this point.

    Later, the Telecom Disputes Settlement Appellate Tribunal TDSAT heard a case relating to commercial dispute on 11 October 2018 and advised the parties concerned to take four weeks to try and reach a mutually acceptable negotiated agreement.

  • Theatre has a new stage with Tata Sky

    Theatre has a new stage with Tata Sky

    MUMBAI: Tata Sky, India’s leading content distribution platform announced Tata Sky Theatre- a 24-hour, first ever ad-free service that brings to its subscribers acclaimed plays and performances from the finest theatre groups on television. Powered by Zee Theatre, Tata Sky Theatre has launched over 100+ plays from across genres – Musicals, period drama, social satire, romantic comedy, crime drama, etc. in a cinematic format to the comfort of your home.

    The service primarily offers Plays in Hindi and English language. Complimenting the envious line-up of plays will be exclusive content relating to Backstage – behind the scenes, Theatre Talks – interviews with cast and crew, etc.

    Present at the launch, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “Tata Sky aims to bring unique and engaging content to our subscribers. Tata Sky Theatre brings rich & imaginative theatre to life on TV screens, which fits in very well with our legacy of innovative special service offerings. In association with a valuable partner Zee Theatre, Tata Sky Theatre will bring to your screens hand-picked plays & performances starring the finest theatre artists.”

    Renowned theatre artists such as Sonali Kulkarni, Amitosh Nagpal, Milind Pathak, Rajeshwari Sachdev, Reema Lagoo, Vikram Gokhale, Govind Namdev and many more will be seen enacting these televised plays. Some of the celebrated plays that you can catch on Tata Sky Theatre would be Vaastav, Wrong Turn, Doll’s House, Agnipankh, White Lily & Night Rider, Scavenger’s Daughter and many more. Tata Sky Theatre’s content library has something in it for everyone.

    Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “Theatre has been the heart of India’s rich cultural heritage for decades now and has played an integral role in shaping our social identity. Committed to delivering extraordinary entertainment experiences, we aspire to revive, restore and spread this rich cultural heritage by bringing the best of Indian theatre for audiences to experience. With Tata Sky Theatre, we bring the purest form of entertainment by offering a variety of plays across genres, each being socially relevant to today’s evolved viewers.”

  • Dish TV’s Jawahar Goel writes to TRAI on rationalizing DTH costs, taxes

    Dish TV’s Jawahar Goel writes to TRAI on rationalizing DTH costs, taxes

    MUMBAI: Even as the Indian government is readying a new DTH policy, aimed at providing some succor to the financially beleaguered sector, Dish TV MD Jawahar Goel has written to the broadcast and telecom regulator TRAI exhorting it to rationalize costs and taxes being levied presently on the operators.

    “With regard to our request for allowing deduction of the subscription amount paid to the broadcaster for determining the DTH license fee, it is stated that DTH services operators have been regularly appraising the TRAI and MIB [Ministry of Information and Broadcasting] on the matter of the heavy cost they have been incurring for the provision of the services,” Goel points out in a recent letter.

    According to the communication, reviewed by Indiantelevision.com, Indian DTH operators not only pay taxes to the tune of 33 per cent, but also cough up around 30- 35 per cent of their revenue as content cost. There are huge investments in subsidizing the consumer premises equipment to the consumers of which the STB being the major component, the letter states.

    Pushing for a major reduction in annual license fee to 6-8 per cent of the gross revenue of an operator, Goyal, who had earlier too bemoaned neglect of the sector by the government, contends that the principle of application of license fee on the adjusted gross revenue (AGR) should be similar to what is done for the telecom sector.

    “The AGR in case of DTH service should mean total revenue as reflected in the audited accounts from the operation of DTH, as reduced by (a) subscription fee charges passed on to the pay channel broadcasters (b) sale of hardware including integrated receiver decoder required for connectivity at the consumer  premise, [and] service/entertainment   tax  actually  paid to  the  Central/State  government  if gross revenue had included them,” Goel argues in his missive to the regulator.

    This is not the first time that the feisty Goel has fired salvos at the government and the regulator. Not only has he raised issues pertaining to the DTH sector, but has also voiced his concern on general matters relating to the Indian entertainment and broadcast sectors as Dish TV and its other siblings have had to grapple in recent times with lackluster economy and government apathy.

    In an effort to garner more support from the regulator, Dish TV highlights that a consultation paper on the DTH sector prepared by TRAI had acknowledged the satellite platforms needed a level playing field vis-a-vis cable operators who paid no license fee. “The DTH services are subjected to multiple taxation, which inter-alia includes service tax @ 12.36 per cent, entertainment tax at different rates by State governments and VAT@ 12.5 per cent. In addition, if license fee @10 per cent is also added, the cumulative taxation would come to a significant amount, which leads to high incidence of levies and taxes for DTH service[s],” Goel contends.

    “Since the Government is in the process of finalizing the terms and conditions of the new DTH license, we would sincerely request you [TRAI] to kindly issue necessary recommendation to the government of India in this regard before such terms and conditions are laid down”, Goel concludes making a case for rationalization of taxes on DTH operators, especially as new content delivery techs like OTT invade Indian shores.

    Meanwhile, sources in Ministry of Information and Broadcasting (MIB) tell Indiantelevision.com that the much-discussed new DTH policy is being given final touches before it’s sent to the Cabinet for approval.

    “Ideally we would have liked to send the new DTH policy to the Cabinet for approval within 2018 itself, but various government processes, like getting feedbacks from various ministries, could push finalization of the policy to early 2019,” a source in MIB said, adding the government is likely to provide some relief to the sector, though major reduction in the license fee seems unlikely.

  • Tata Sky ventures into curated short content with Shorts TV

    Tata Sky ventures into curated short content with Shorts TV

    MUMBAI: India’s leading DTH player Tata Sky has entered into a partnership with a London-based television channel Shorts TV for its new platform Tata Sky ShortsTV.

    The newly launched platform is one of a kind in the country, dedicated to curated short stories and films. The subscription price for this service has been fixed at Rs. 75 per month. Along with availability on the telly screen, the service is also available on the mobile app as well as the DTH operator’s website.

    “We were always keen to bring beautiful short form content on our platform, but we needed to find the partner who did it right. That’s how we found Shorts TV team who really knew how to curate short films properly,” Tata Sky chief content officer Arun Unni said, announcing the launch of the new service here yesterday.

    Shorts International Ltd chief executive Carter Pilcher, who mentioned they had scouted for other Indian partners, said, “We are thrilled to partner with Tata Sky. They’re India’s cutting-edge content distributor and as their launch of Tata Sky ShortsTV proves, they’re way ahead of the crowd.”

    Pilcher added that the new Tata Sky ShortsTV service was a good addition to the DTH operator’s value-added services portfolio and will be a “huge success with millennial audiences”.
    ShortsTV has also partnered with Royal Stag Barrel Select Large Short Films to bring a flood of India’s most original and powerful short films to the Tata Sky platform.

    The curated platform will feature a line-up of ,2000 premium titles, including the best of Oscars, Cannes, etc. apart from a comprehensive collection of recent Indian short stories and films. There will be original content in regional languages also. Interestingly, there are also collaborations with some of the Indian film schools, including Hindi film director-producer Subhash Ghai-promoted Whistling Woods.

    “Tata Sky ShortsTV aims to be that destination where a curated selection of 2000+ of the world’s best short films can be enjoyed on a 24×7 basis. Our partner has worked hard for more than a year to localize the proposition with 500+ Indian short films,” Unni explained.

    Though Unni did not mention the targeted subscriber number, he did admit a good service goes to 10-15 per cent of the relevant base as experience has shown them. “Hence, these statistics guide us for this particular service and its growth potential,” he added.

    For promoting the content, Tata Sky will use every available medium to talk to consumers.

    Some of the international offerings include God of Love, Bear Story, Atlantic, Henry, Borrowed Time, Curfew, Blood Money, A Sense of History, Neighbours, Walls, Blue Season, Midnight of My Life and Picture Paris. Also featured will be the likes of Chutney, Ahalya, Shunyata, Aamad, Kheer, Arre Baba, Urmi’s Cat, Naughty Amelia Jane, all critically acclaimed films.

    Shorts International is headquartered in London and is represented in the US by Shorts Entertainment Networks, a wholly owned subsidiary located in Los Angeles. The company is led by CEO Carter Pilcher, and is owned by Shorts Entertainment Holdings with AMC Networks as a significant minority shareholder.

  • Dish TV India Limited has been successfully appraised at CMMI Maturity Level 5 for development and Services Constellations

    Dish TV India Limited has been successfully appraised at CMMI Maturity Level 5 for development and Services Constellations

    MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company has been appraised at Level 5 (both Development & Services) of the CMMI institute's Capability Maturity Model Integration (CMMI). With this, Dish TV has become the only Media & Entertainment organization in the world to be certified with Maturity Level 5.

    As per CMMI Institute, receiving the Maturity Level 5 certification means that the organization is focused on statistical based continuous improvement and is built to pivot and respond to opportunity and change. Last year in April, Dish TV was awarded Maturity level 4 certification by CMMI Institute.

    Maturity Level 4 and 5 are known as high levels of maturity, organizations assessed at these levels have a capability to quantitatively predict their delivery, and quality of performance using historical data based statistical models. These organizations demonstrate capability to accomplish and sustain their business objectives and performance.

    The IT division of Dish TV has brought laurels to the organization by receiving the CMMI Level-5 certification.

    Commenting on this achievement, Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “We are proud to announce that Dish TV has received the CMMI Institute’s Maturity Level 5 certification. Along with this, we are elated to share that Dish TV has become the first media organization to receive the certification and has entered into the elite club of around 25 companies in the world who currently hold this certification. This is a result of 18 months journey of understanding, preparing, measuring, and continuous internal review. We are honored to receive the Maturity Level 5 certification by the CMMI Institute and renew our commitment to working towards the organization’s goals and driving customer satisfaction.”

    Mr. V.K. Gupta, Chief Technology Officer, Dish TV India Limited, sums it up, “At DishTV we constantly challenge ourselves to deliver better product and services for our customer.  In this quest, we review and benchmark each of our internal processes to provide more value to both our internal and external customers.  It is thus a proud moment for all of us at DishTV to achieve the CMMI ML5 (Development & Service) certification for our IT division in a very short span of time.  It only reinforces our resolve to bring new innovative offerings for our valuable customers, as we continue to drive ourselves on the journey of continuous improvement”.

  • Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

    The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

    The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

    Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group – said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

    This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

  • Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

    The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

    The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

    Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group – said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

    This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

  • Dish TV aims to launch OTT service, hybrid box this quarter

    Dish TV aims to launch OTT service, hybrid box this quarter

    MUMBAI: It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon. The new OTT offering will be a fair mix of linear TV channels, catch up content along with original content.

    “The consumer will have the best of both the worlds getting connected with the Hybrid box and the DTH platform at the same time keeping the cost low and giving excellent value for money,” Dish TV group CEO Anil Dua said in an earnings call after posting Q2 results. He is also optimistic that these innovations will ensure that existing customers are not looking beyond Dish TV.

    Dua also said the company is planning to launch the offerings in this quarter only. After the beta phase which is starting soon, it will get into a quick national launch. While he was questioned if it will tie-up with any OTT player for the launch, he made it clear that Dish TV will not be playing as an aggregator. There may be an app-in-app integration later.

    “It is around Rs 35 crore on the CAPEX and networking equipment by startup cost and other cost still launched and thereafter it will be very marginal cost purchase of small content items which will be reflected in the content cost,” Dish TV CFO Rajeev Dalmia commented on the expenditure for the OTT Platform.

    Although Dish TV has certain plans for partnering with broadband players, till now it has not revealed much. On the other hand, Jio is already getting ready for its bundled service of cable, internet, VoIP especially after the acquisition of stakes in Hathway and Den Networks. There are high chances that customers will tend to pay for a consolidated bill over having three different services.

    This has been seen as a tough challenge for DTH players. However, Dua feels it is good for cable and broadband industry. As ARPUs have been low in respective industries, the new development may pave the way for higher ARPUs helping the entire pay-TV space. “In terms of the competitive price offering etc., in short-term, there could be prices which are lower but I think this company has been observed to match that but in long-term the prices have to rise,” he added further.

    On the question ofsubsidising OTT or Hybrid boxes, Dish TV is looking at all opportunities that OTT presents. “We will definitely use it as a tool for our existing subscriber so that they don’t kind of look here and there, they have everything available with their Dish TV brand on their platform, but certainly we believe that we are making a good product and it can become an attraction tool as well,” Dua commented.

    Dish TV chairman and managing director Jawahar Goel mentioned 4 million boxes are already in the market which are Hybrid-ready. The plan is to convert those into connected boxes in this quarter. Hence, hybridisation of existing boxes is also going to be another opportunity to build the business as well as a new subsidy.

    As the parent company has an OTT platform which is gaining more users, the question arises about the justification of another platform from the group.

    “Our OTT is meant for more from point of view for subscriber, so we are looking at typically short form kind of content which is different from what the other OTT players are looking at. So we feel that these are absolutely tailor-made for our respective audiences,” Dalmia said.