ITV

Category: DTH

  • Global mobile content, services market to top $150 billion by 2011

    Global mobile content, services market to top $150 billion by 2011

    MUMBAI: Research firm Informa Telecoms and Media predicts that the mobile web will herald dramatic growth in revenues in the mobile content and services market.

    The global mobile content, services market is expected to top $150 billion by 2011

    Despite falling average revenues per user (Arpu) for mobile operators, the mobile content and services market will continue to grow dramatically as services and applications reach maturity and new services begin to gain traction, according to Informa Telecoms and Media. The latest edition of Informa’s Mobile Content and Services report reveals that the introduction of a whole host of new players into the value chain presents new opportunities for growth in the mobile content and services market, whilst simultaneously posing a threat to mobile operators who face losing control of the billing relationship with their customers.

    The mobile web heralds a new age: Mobile handset and network technology has now evolved to a point where true mobile web access is possible. Informa anticipates that by 2011, just under half of all mobile subscribers worldwide will use mobile browsing, a trend it sees developing with new operator offerings such as T-Mobile’s ‘Web n Walk’ service and 3’s ‘X-Series’ services. Despite this, messaging, headed by SMS will continue to dominate the overall revenues for the market, generating over half the total revenue in 2011 (from 67% in 2006).

    Informa Telecoms and Media senior analyst Daniel Winterbottom who wrote the report says, “Advanced mobile content and services have been slow to take off, but this should not be confused with the deepening relationship that we have with our mobile phones. We may not be buying as many games, full-track downloads or multimedia messages as operators would like, but we are spending a huge amount of time sending and reading text messages and organising our lives using the phone’s address book, clock, alarm and calendar functions”.

    “Over time, users will warm to other data services as well. The mobile web is a prime example: Wap failed to take off when it was first launched, but five years on, more and more users have become comfortable with accessing news or other information on their mobile phones.”

    The mobile entertainment space will also see significant innovation and development. Several technologies, such as mobile music, have been available for a number of years but the increased availability of high-speed data networks (such as 3G and HSDPA) is giving further appeal to these services. Mobile music will be a major contributor to the revenues achieved in the mobile entertainment market in the next five years, although its overall share of the market will fall from 40 per cent in 2006 to 36 per cent in 2011 as new forms of entertainment such as mobile TV and video services begin to gain consumer interest. Games, gambling, personalisation and adult content will all see significant growth, as the overall mobile entertainment market grows from US$18.84 billion in 2006 to US$38.12 billion in 2011.

    Evolving services: The report investigates a number of other areas which will see growth in the next five years:

    User-Generated Content, the big story of the Internet in 2006, will continue to extend to the mobile space as new applications begin to extend communities to users on the move, and provide further means for mobile users to contribute content whilst on the move. Informa forecasts that the user-generated and communities will be worth US$13.17 billion by 2011.

    M-Commerce faces a number of challenges and has already hit a few stumbling blocks. Whilst payments for digital content ‘on-portal’ continue to function, the growth in off-portal content and the migration to the mobile web will open up the market to other players. Google and eBay are both vying hungrily for this space. Using the mobile as a vector for physical payments, however, has proven more complex and whilst the technology, in terms of Near Field Communications chips embedded in handsets, is readily available, it has been a struggle to prove demand outside of the Far East. Informa estimates that the worldwide market for m-commerce was US$359 million in 2006, coming mostly from the Asia-Pacific region.

    Mobile TV will continue to be the focus of much excitement from mobile operators as broadcast services using a range of different technologies are rolled out across Europe. It remains to be seen if consumers will be as excited about the services, and how operators will manage the issues of advertising and pricing which will be critical to the success of the service.

    Operator strategies: The shape of the mobile content market is defining the evolution of the mobile operator as a business entity. The report investigates alternate approaches that are being taken by different operators, from those remaining ‘pure play’ mobile, diversifying into new vertical markets or business applications, to those converging into a one stop communications house. It gauges how these strategies will pan out and where each strategy is likely to take hold in different regions.

    “The arrival of the mobile web on the mobile handset over in 2007 and beyond will see users embracing the same content they take for granted on their PCs. Operators need to ensure they are firmly locked into this value chain or risk missing out on what will be an enormous market by 2011,” concluded Winterbottom.
     

  • ESPN US in mobile deal with MediaFlo

    ESPN US in mobile deal with MediaFlo

    MUMBAI: MediaFlo USA, a subsidiary of Qualcomm has signed a deal with US sports broadcaster ESPN.

    The deal will bring sports programming to MediaFlo USA’s new mobile entertainment service.

    The new ESPN Mobile TV channel – ESPN’s first on a wireless service – will offer a selection of live, simulcast sports events; breaking sports news, commentary and analysis; and realtime sports scores and game updates. MediaFLO USA will deliver this content directly to subscribers’ mobile phones.

    ESPN Enterprises executive VP Salil Mehta says, “The time is right to offer the first-ever sports wireless channel, ESPN Mobile TV. Historically, ESPN has been the leader in adopting new technologies to serve sports fans, and MediaFLO USA’s mobile entertainment service will make ESPN’s world-class programming come to life on the newest generation of mobile phones.”

    MediaFlo USA president Gina Lombardi says, “MediaFlo USA is revolutionizing television by offering, for the first time, must-see programming from world-class entertainment brands in a crystal-clear mobile viewing environment.

    “One of the keys to the broad adoption of mobile TV is the availability of high-quality content, and our agreement with ESPN will be a compelling draw for sports fans who want anytime, anywhere access to unmatched sports programming.”

    Guided by primary market research and consumer trials, MediaFlo USA intends to secure familiar, full-length content from many of the world’s leading media companies and leverage its dedicated, nationwide multicast network to deliver live, full-length, TV-quality programming to mobile phones.

  • MTNL launches value add service ‘Broadband with Wi-Fi’

    MTNL launches value add service ‘Broadband with Wi-Fi’

    MUMBAI: MTNL has introduced a value add to its broadband services with ‘Broadband with Wi-Fi’. These Wi-Fi services are enabled with CPE’s (Customer Premises Equipment) which have a speed of up to 2 mbps.Using these CPE’s, subscribers will now be able to create their ‘private hot spots’ covering a range of 40 meters in their homes and offices. They can also create “Private public hot spots” through MTNL’s
    pre paid broadband service.

    Speaking on the occasion MTNL executive director A.K. Arora said, “Broadband with Wi-Fi is an initiative to create ease and comfort for our consumers while at home or work. Broadband MTNL’s contribution aims to help increase internet penetration and its usage will be significantly driven by these kind of services”.

    Broadband with Wi-Fi will bring convenience to consumers to the level that multiple computers, laptops and PDAs can operate simultaneously. This will help household consumers who have more than one device at their residence.
    This facet will also help educational institutions such as Engineering, Management, Medical and Research Institutes to save cost and provide better work as well as learning environment.

    Convention centers like auditoriums, conference halls, seminar rooms can also be helped through this connection by providing better service and in turn they will be able to enhance their turnover. With broadband Wi-Fi one can access the Internet anywhere and so café’s restaurants and shopping malls can be converted into infotainment zones.

    The Wi-Fi modem works on the latest version 802.11g of Wi-Fi standard and working in unlicensed 2.4 GHz band. It generally provides bandwidth of 54Mbps. The concurrent users can be upto 30. The Wi-Fi modem shall have a range of 40 meter indoor & 60 meter outdoor range. The range varies with
    obstacles between Wi-Fi modem and laptop/PC/PDA. With above facilities of modem, one can create Hot spot in each house or corporate. The two types of modem used will be USB and Ethernet port or with 4 Ethernet ports.

    Currently MTNL provides Wi-Fi services at domestic airport, India Habitat Center, Pragati Maidan, Vigyan Bhavan, UPSC, Election Commission, IIPA, and Delhi Government etc.

    The customers can get this service by dialing 1500 or 22221500.

  • Sky to launch new pay service on DTT in UK

    Sky to launch new pay service on DTT in UK

    MUMBAI: UK pay TV service provider Sky is developing plans for the launch of a subscription television service on digital terrestrial television (DTT) this year.

    The new service will allow programmes – including sport and movies – through a conventional rooftop aerial and a DTT box for a monthly subscription.

    By bringing back pay-TV content to the DTT platform, Sky aims to create more choice for customers who are interested in upgrading from free-to-air to pay-TV. This the firm says represents an attractive commercial opportunity, benefitting from existing investments in programming and infrastructure, and attracting new customers to Sky over and above current plans for the growth of Sky’s satellite service.

    The line-up of channels on the new service will offer a range of content including sports, movies, entertainment and news. The sports service will include live coverage from the Barclays Premiership and other events. Full details, including branding, pricing and the complete channel line-up, will be revealed closer to launch.

    The new service will make use of existing capacity that Sky currently uses to broadcast Sky Three, Sky News and Sky Sports News. As a result, these channels will cease to be available free-to-air via DTT in advance of the launch of the pay-TV service.

    Sky plans to broadcast its pay-TV channels on DTT using the more efficient MPEG4 compression technology, bringing innovation to the platform and enabling Sky to offer four 24-hour video streams in place of the three Sky channels currently available, with further improvements expected in future. The pay-TV service will use a highly secure conditional access (CA) system similar to the one that Sky uses for its satellite television service.

    To access the service, customers will buy a new set-top box that includes the relevant CA software and MPEG4 decoder. It is anticipated that once the service launches multiple manufacturers will have the opportunity to produce compatible set-top-boxes and other DTT receivers.

    The launch of the new service is subject to approval by Ofcom of the necessary variations to licences held by Sky and National Grid Wireless, which provides DTT transmission and multiplexing services to Sky.

    Sky COO Mike Darcey said, ” We look forward to bringing some of Sky’s most popular content to digital terrestrial viewers. This will give families more choice and increase the availability of leading content and channel brands.”

  • Cas workshop on 12 February in Mumbai

    Cas workshop on 12 February in Mumbai

     MUMBAI: While the first phase of Cas (conditional access system) rolled out on 1 January, the Indian cable TV industry is now looking at headends outside these areas in smaller cities and towns which are now keen to transition to an era of structured organizations and revenues that digital cable provides.

    Several large cable TV headends countrywide now plan to install digital headends.These new headends require a complete technology shift To facilitate the transition, Satellite and Cable TV magazine is organizing a workshop on “Cas and digital CATV” at the Hyatt, Sahar International Airport, Mumbai on 12 and 13 February.

    The workshop will have a round table discussion on Cas roll out by WWIL MD Jagjit Singh Kohli, Hathway Cable & Datacom MD and CEO K Jayaraman, Incablenet head Ravi Mansukhani and Trai representatives.

    Additional sessions will have international speakers from SIMAC Netherlands, Teleste Finland, Rover Italy, Telemann Korea as well as leading industry players such as NDS, Magnaquest, Catvision and others.
     

  • ABC to add more features to its broadband video player

    ABC to add more features to its broadband video player

    MUMBAI: US media firm Disney-ABC Television Group will add further enhancements to its ABC.com broadband video player later this year.

    Disney-ABC Television Group president Anne Sweeney says, “We have been clearly focussed on what consumers are doing and continue to build our business to match their behavior and their interests. In the past year, through efforts like our ABC.com video player, weve shown our dedication to deliver the best content to consumers in ways that are relevant and cost effective for them.

    “By continuing to listen to our audience and enhance our digital offerings with the best technology available, we further strengthen their relationship to our brands.”

    Later this year users will be able to watch episodes in two additional screen sizes. Providing beautiful, crisp resolution, a full-screen viewing size will be added. Also, a small mini screen (240×136 pixels) that users can position wherever they choose on their desktops will be available. The standard viewing size (500×282 pixels) and the larger viewing size (720×404 pixels) will both continue to be offered as well. The enhanced player will also featu dyrenamic bandwidth selection which automatically adjusts the bitrate of video streamed to maximise the experience for users, regardless of the capabilities of their Internet connection.

    Additionally, a Pause Ad feature will be rolled out. Whenever users pause an episode they are viewing online, the screen will feature a static ad from that episodes featured sponsor which will remain on-screen until they reinitiate viewing of the show.

    Later this year ABC.com’s full episode player will be expanded further to include national news and local content, in addition to primetime entertainment programming. Additionally, this new player will be geo-targeted, offering the ability for local ads and content to be more relevant to each individual user.

    To date, ABC affiliates covering 80 per cent of the US, including all major affiliate groups as well as the ten ABC owned stations, have launched or have committed to launching the player on their own websites and are taking advantage of the opportunity to incorporate local advertising into the programming.

    Disney-ABC Television Group executive VP, digital media Albert Cheng says, “We are excited to see that research continues to support two of our original hypotheses. First, it again confirms making episodes available online results in additive viewing opportunities for consumers and is not cannibalizing linear network viewership.

    “Secondly, users have an extremely positive response to the interactive advertising on ABC.com. It has been part of our strategy to conceive and demonstrate a new advertising model on the web with 30-second countdown clocks, interactive ad containers, pause ads and other future innovations that help our advertisers and maintain a quality consumer experience. We are pleased to see advertisers embracing this strategy and working with us to create interactive ads that engage consumers and maximize the potential the platform has to offer.’

    Since the broadband player launched as a permanent feature on ABC.com in September 2006, over 50 million episodes of ABC primetime series have been initiated by users. Based on new research conducted for ABC by Frank N. Magid Associates late last year, the broadband player continues to attracted a young, highly educated audience; the average age of users was 28, and more than half were college graduates. In general, users of the ABC.com broadband player skew female, mirroring the linear networks audience.

    Among those surveyed, 77 per cent watched online because they had missed a particular episode on television and were looking to catch up. Viewing generally occurs within the first 24 hours of an episodes broadcast on ABC, with online viewing peaking at 10 pm. The majority of users viewed from home (76 per cent), with 57% using a desktop computer and 43 per cent a laptop.

    On an average, 84 per cent of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Users surveyed embraced the interactive advertising, with almost 50 per cent rating the advertising experience as excellent and approximately one-third describing the featured advertisements as entertaining and informative. Users surveyed gave especially high marks to entertainment category sponsors, as well as sponsors whose ads contained the multiple opportunities for interaction including games, product demos and coupon offers.

    ABC.coms broadband player currently offers full-length episodes of shows like Desperate Housewives, Greys Anatomy, Lost and Ugly Betty free to consumers on ABCs website the day after their broadcast premieres.

  • Taj Television, TNMG in interactive progamming, distribution agreement

    Taj Television, TNMG in interactive progamming, distribution agreement

    MUMBAI: The New Media Group (TNMG) and Taj Television, which owns sports channel Ten Sports, have formed a partnership.

    TNMG will distribute and market Taj Television’s assets to users in Japan and Korea.

    TNMG president Randy McGraw says, “We have been really impressed with the content that Ten Sports is producing, the company’s management, and its direction.

    “This strategic tie-up goes a long way toward our mission of establishing the preeminent IPTV and sports community management portal for the growing number of people that are under-serviced by legacy broadcasting, DTH and CATV systems in the markets where they live. We are happy to be working with Taj Television.”

    Under the agreement between companies, TNMG will distribute Ten Sports to a community of 200,000 South East Asian and Subcontinent community members living and working in Japan and Korea. Taking advantage of the regions broadband and 3G mobile infrastructure, TNMG will work with Taj Television Limited initially on TV offerings, and will eventually will develop offerings for consumption on TV, PC, and mobile phones.

    TNMG says that it will give its viewers the World On-Demand, and we are happy to have this solution. South Asians all over Asia will now be able to watch cricket, football, hockey, tennis, and see their favorite players and home teams doing it.

    The two companies will eventually collaborate on new, interactive offerings for consumers of Ten Sports’ content.

    The companies began services in Japan and other East Asian markets in December, 2006.

  • Cisco offers debt to cable operators, pushes Scientific Atlanta STBs

    Cisco offers debt to cable operators, pushes Scientific Atlanta STBs

    MUMBAI: Cable operators dry of cash for digital implementation can now look forward to Cisco Systems, Inc. The global networking equipment and network management giant is willing to finance cable operators in India as it sees opportunity in riding the digital cable wave to push its set-top boxes (STBs).

    There is a catch, though: operators will have access to the loan only if they use STBs from Scientific Atlanta, the company that Cisco acquired to bulk up on businesses that cater to consumers.

    The debt will be provided through its wholly owned subsidiary company, Cisco Capital.

    Cisco has approached several small and medium-sized operators in the Cas (conditional access system) areas, offering a variety of financing options. “We are willing to provide soft loans to cable operators which can be paid over a period of time. This way we can push our digital end-to-end solutions including headend, encryption system and boxes,” says a source in the company.

    The loan size will depend upon the credit worthiness of the operator and the funding will be made available in phases. “We won’t be funding the cable network in one go, but infuse it in several doses,” says the source.

    Cisco realises how tough it will be to evaluate the health of the cable networks. “Most of them do not have proper documents and it is difficult to rate their creditworthiness,” the source adds.

    Among the cable operators Cisco has initiated talks are Kolkata-based Manthan and JPR Network, an independent operator in Mumbai. But there are no takers yet.

    “We are more interested in equity than in debt. As we will have to subsidise the STBs, it will be very difficult to recover and repay the loan. The average revenue per user (ARPU) from Cas subscribers is also low. Besides, Scientific Atlanta boxes are more expensive than what is available in China and Korea,” says JPR Network promoter Raja Nadar.

    Cisco, however, believes its end-to-end digital solutions and the pressure cable operators face to put quality infrastructure in place will drive in good business. “There is just a 20 per cent difference between what we provide and what others are offering. But we have a better system and bridge an end-to-end requirement,” the source says.

    Rajan Raheja-promoted Hathway Cable & Datacom and Asianet are using the Scientific Atlanta headend, STBs and encryption system, the source adds. Hathway, in which Star has a 26 per cent stake, already has seeded Humax STBs and uses News Corp-owned NDS encryption systems.

    For Hathway, Scientific Atlanta is going to be a second supply vendor as the market for digital cable expands.

    Cisco acquired Scientific Atlanta so that it could tap the rapidly growing cable, satellite and IPTV markets across the world.

  • AIR’s digitalisation to stretch beyond 2015

    AIR’s digitalisation to stretch beyond 2015

    NEW DELHI: The All India Radio digitalisation programme may not be complete by 2015 due to shortage of funds, says AIR engineer-in-chief AS Guin.

    The Short Wave bands will be digitalised first and this can be achieved by 2015, provided the Planning Commission releases the entire amount, but medium wave “which is the poor man’s band” will not be fully digitalised and more specifically, there will not be complete switch off from analogue to digital radio, Guin explains.

    The AIR has asked for Rs 59 billion from the Commission under the 11th Five Year Plan. They feel the amount is huge, and the government may not be able to release the entire fund. To go for complete digitalisation would take much more funds – almost astronomical – and AIR mandarins feel that they should not ask for the moon, which is why no further plans are afoot for asking for more funds.

    Short wave transmitters that have been in use for more than 20 years will be replaced and these alone would be DRM compatible, not all.

    “But in any case, we shall not switch off the analogue mode for the medium wave by 2015, because that is the wave compatible with the radios costing Rs 50 or 100, the one used by the poorer section of the society. They will not be able to bear the cost, so we cannot deny them the only source of information and entertainment some of them have,” Guin stressed.

    In fact, as of date even the fairly well-to-do would not be able, or may not wish to spend money buying a digital radio set.

    “The ones available cost in today’s prices about $70, that is Rs 3,500,” Guin revealed, adding: “This is prohibitively costly.”

    So why bring in a technology that even the well-off may not opt for?

    “It is expected the prices will come down as we go by,” he averred. There are two factors at play here.

    First, as and when DRM technology goes national, prices will come down. “As of now, most countries are using DRM technology for SW for their external broadcasting. National lever SW DRM tests have been conducted in Mexico and other places,” Guin said. But when DRM goes national, the price will come down.

    The other factor is that as the new digital mode becomes popular, the prices of the sets would also come down.

    “The main thing will be the content,” Guin said. The content for SW and MW have to be different, because if the same content is run on both, why would anyone buy a costly handset to catch SW?” he asks.

    There have to be popular programmes specially developed for SW bands, he felt, otherwise the digital radio programme will not pick up in good earnest.

    The digitalisation process would start with all the studios. Each state capital would have one Short Wave transmitter and there will be three transmission complexes with five transmitters per complex for national digital radio coverage.

    These complexes will be suitably located., Each complex will transmit five digital channels across the country, including regional language channels. This will mean that these channels will be accessible across the country. So, a Bengali in Mumbai would not have a problem if he wishes to hear All India Radio Kolkata.

    Explaining the merits of such a costly technology, Guin said that interactive broadcasts and a number of value-added services will be possible. One of the most important things will be the pro-active role AIR will get to play in disaster management.

    AIR will introduce a system across the channels on the coastal belts, which will be integrated with the early warning systems.

    Thus, whenever an early warning is triggered off the computer linkage with the radio stations will ensure that the channel would automatically switch over to transmitting the warning, with the ongoing programme switched off.

    Once the warning has been issued, the radio station would switch over to the normal ongoing programme. This will give a huge lead time for people to evacuate.

  • Mumbai leads STB penetration, SEC A early adopters: Tam

    Mumbai leads STB penetration, SEC A early adopters: Tam

    MUMBAI: Of the three metros, Mumbai leads in Cas (conditional access system) adoption with a 25 per cent penetration in set-top boxes (STBs), according to a study by Tam.

    While Mumbai has 139000 subscribers buying STBs on a Cas home of 548000, Delhi has a 14 per cent penetration with 97000 out of 676000 homes opting for boxes.

    Kolkata is a clear laggard with a 10 per cent penetration, indicating significant differences in offtake across the three metros. Out of 409000 homes, 41000 subscribers have gone ahead and bought boxes.

    “Of the 1.63 million homes covered by the Cas footprint, 277000 homes had taken up a STB/DTH connection to access pay channels. Pay TV homes amounted to 17 per cent of the Cas-mandated area,” the study said.

    In the first week of January, Tam commissioned AC Nielsen to conduct a ‘Pay TV Homes’ estimation study in the Cas-mandated zones of Mumbai, Delhi and Kolkata. The fieldwork periods were 12-16 January in Mumbai, 11-15 January in Delhi and 11-16 January in Kolkata. The fieldwork mid-point was 14 January, Tam said.

    Tam further divided the zones into 100 sampling nodes, ensuring “adequate geographical coverage.” It conducted face-to-face interviews using a structured questionnaire. The interviewee was the decision maker pertaining to cable subscription. The sample size was 2250 respondents (750 per city).

    According to the study, an additional 198000 homes claimed to have subscribed but are awaiting installation of ‘pay TV services.’The ‘under served’ segments included 109000 (20 per cent awaiting installations) in Mumbai, 43000 (6 per cent) in Delhi and 46000 (11 per cent) in Kolkata.

    “Cumulatively, 475000 homes had subscribed comprising 29 per cent of the Cas-mandated homes,” the study said.

    There are 7.96 million cable homes across the three metros with 1.63 million (approximately 21 per cent) falling under the Cas-mandated zones. Mumbai has 3.25 million cable homes while in Delhi it is 2.61 million and in Kolkata 2.1 million.

    The highest offtake for the boxes is in the SEC A strata of Mumbai. Interestingly, the response by Mumbai’s SEC C is nearly on par with those from SEC A residing in Delhi and Kolkata There is zero demand from SEC D/E in Kolkata. “The offtake levels vary significantly across markets even at a SEC level. The highest offtake is observed in the higher SEC and it declines as one comes down the SEC ladder. Owing to the pre-dominant non-responsive lower SEC, the offtakes seem to have got dampened significantly,” the study pointed out.

    Despite low offtake in Kolkata, consumer awareness appeared to be higher than in Delhi and Mumbai. Consumers residing in Delhi appeared to be the least aware.

    While consumer awareness has significant ground to cover, price remained the pre-dominant reason for subscribers preferring to decide in favour of free-to-air (FTA) channels.