ITV

Category: DoubleClick

  • DoubleClick, Nielsen//NetRatings’ online advertising report

    MUMBAI: DoubleClick, which provides marketing tools for advertisers, direct marketers and web publishers, and Nielsen//NetRatings have released an inaugural joint Year in Online Advertising Report for 2003.
     
    For the report, DoubleClick had augmented its own ad serving data with data from Nielsen Monitor-Plus (measuring offline media spending) and Nielsen//NetRatings AdRelevance (measuring online spending) in order to gain a complete picture of the relative growth of ad spending both in aggregate and by key industry segments.

    DoubleClick’s senior VP, GM online advertising was quoted in an official release saying, “All indicators support that 2003 was the year online advertising rebounded. The online medium outpaced certain categories of traditional media in terms of spending growth; volume is up across categories and Fortune 500 companies renewed their commitment to interactive marketing with steady investment. In terms of driving the space forward, search and rich media are the strongest contenders, and the industry is following those performance metrics closely and with great optimism.”

    Nielsen//NetRatings VP client analysis Charles Buchwalter added, “Last year marked the first time that large traditional advertisers began to spend more online. While the online medium is still relatively young, the growth of broadband paints a promising picture for online ads, as advertisers recognize that people are spending more time online and consuming more online media.”

    Nielsen//NetRatings AdRelevance reported that online advertising (not including search) rose to highest levels of the year with 280 billion impressions in Q4. DoubleClick data, which represents the top publishers, marketers and advertising agencies that use third party ad serving, showed high levels of growth: from Q1 to Q4, DoubleClick volume was up 49 per cent. Finally, the Internet Advertising Bureau (IAB) reported that ad spending grew by 20 per cent year-over-year to $7.2 billion.

    According to Nielsen Monitor Plus data and IAB numbers for Q1 2003 vs. Q1 2002, online spending growth (+11.3 per cent) outpaced spot TV (+three per cent) and outdoor (+5.2 per cent), as well as network TV which declined by 12.1 per cent. Growth slowed for online by Q3 03 to +5.9 per cent over Q3 02, but still outpaced TV growth (+3.5 per cent).

  • DoubleClick, IMS to deliver reach tools to online advertisers

    NEW YORK: DoubleClick which claims to be the leading provider of marketing tools for advertisers, direct marketers and web publishers, and IMS, an international provider of information systems for the advertising industry have announced that the WebRF reach and frequency tool is now linked to DoubleClick’s MediaVisor product.
     
    An official release informs that clients such as Universal McCann Interactive, Modem Media, Starcom IP and Optimedia, are among the first users to access the IMS reach and frequency tool and the Nielsen//NetRatings data through DoubleClick’s MediaVisor product. This allows them to access Internet media planning and research data using reach and frequency metrics similar to print, radio and television advertising.

    MediaVisor is a hosted, web-based media planning, buying and campaign management workflow solution designed to help agencies plan, execute and analyse their interactive marketing programmes. This tool automates time- consuming, repetitive administrative tasks, such as RFPs, Insertion Orders and flow charts. MediaVisor is fully integrated into DoubleClick’s DART for Advertisers (DFA) solution, a hosted, enterprise-class advertising management and serving solution, which helps advertisers reach their online goals efficiently and effectively. This integration allows agencies to manage its online campaigns through one central system.

    IMS Media Sales Solutions VP Amy Betz says, “The ability to assess the potential of the Internet in standard media terms facilitates the likelihood that the Internet can and will be evaluated with the same commitment as other media. It allows for more efficient campaign management through the use of integrated research, planning, buying and post buy analysis tools.”

  • DoubleClick, Macromedia’s solutions for online advertising

    MUMBAI: DoubleClick and Macromedia have formed a strategic alliance to develop rich media solutions to improve the effectiveness of online advertising.

    Under the terms of the agreement, the US based companies will develop an integrated rich media solution that will simplify the process of creating, trafficking and reporting on rich media advertisements for advertisers, agencies and publishers.

    By working with DoubleClick, Macromedia’s goal is to help publishers and agencies reduce cost and time required to create and deploy rich media ads. The integrated solution will help the industry get closer to the standards that are needed, reducing the number of steps and applications required to deploy rich media. To achieve this, both companies will closely integrate DoubleClick DART and Macromedia Flash MX software to provide advertisers with a simplified, cost-effective process.

    DoubleClick’s DART platforms provide comprehensive online advertising solutions to more than 1,500 advertisers and publishers, including all of the top ten global advertising agencies. DART for advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. DART for Publishers solution helps publishers monetize their content and generate revenue, and DART Enterprise is an in-house, licensed software solution for targeting, serving and reporting ads delivered online and through other digital channels.

    Macromedia Flash MX creates rich Internet content and applications with a better return on investment. Powerful video, multimedia and application development features allow the creation of rich user interfaces, online advertising, e-learning courses, and enterprise applications front-ends.