ITV

Category: Discovery launches

  • Discovery launches ‘Entertain Your Brain” campaign in the US

    NEW YORK: Discovery channel has launched a promo campaign around the new tagline “Entertain Your Brain”.

    The tagline seeks to remind viewers that they can have fun and be informed at the same time.

    According to a Mediapost report, Discovery Channel has launched a summer-long brand and programme marketing campaign, promoting new original series and specials. Three TV ads, created by BaylessCronin, will promote the brand along with shows such as Monster Monday, Monster House and Nefertiti Resurrected.

    Ads will run during The Today Show, The Tonight Show and CSI and on ESPN, TBS, TNT, Lifetime, Comedy Central, USA and E! networks. Print ads will appear in Entertainment Weekly, People, Sports Illustrated, Rolling Stone, the New Yorker, Esquire, The New York Times, The Washington Post and USA Today.

    The centrepiece of the new programming initiative is the search for Queen Nefertiti, one of the ancient world’s legendary beauties – the “Great Royal Wife” of the renegade pharaoh Akhenaton, who ruled from 1353-1336 BC in the Amarna period. The quest for the long-sought mummy of the Egyptian queen will be chronicled in a two-hour Discovery Channel special on Sunday, 17 August. If successful the finding would be one of the biggest archaeological breakthroughs since the discovery in 1922 of the tomb of boy-king Tutankhamen, Nefertiti’s stepson and son-in-law.

    To promote Nefertiti Resurrected thousands of “missing” posters featuring a silhouette of a bust of Nefertiti will be blanketed on telephone poles in 11 US markets, Mediapost reports. Print ads will run in People, Time, Entertainment Weekly, Oprah’s O Magazine and Harpers Bazaar, along with heavy rotation on Lifetime. There will also be actresses dressed up as Nefertiti walking around New York, Los Angeles and Washington DC. closer toward the launch date along with ‘Found’ posters plastered in eight markets, the report says.

  • Discovery launches contest to lure in kids

     MUMBAI: Discovery Channel has launched a new ‘challenge’ for children called Real Kids, Real Adventures Contest.

    A part of the Discovery Kids time band, the initiative will commence from 21 August 21 and will target students from classes 6 to 9 and reach 500 schools across five metros – Delhi, Mumbai, Chennai, Kolkata and Bangalore. Says Deepak Shourie, Managing Director, Discovery Communications India, ” Real Kids, Real Adventures is a contest where students get the opportunity to combine mental ability with physical skill. The highlight of the contest is a special adventure camp for students. The aim of the camp is to help students imbibe the spirit of healthy sportsmanship, inculcating values such as teamwork and camaraderie, and teaches them to be disciplined citizens of society”.

    Discovery Channel will kick-off the first phase of the contest with the school contact programme, through which students can participate in the contest by filling up the Real Kids, Real Adventure Contest forms. Students will be required to watch the Real Kids, Real Adventures programmes on Discovery Kids and then answer the questions in the forms. These will then be collated and the 100 best entries from all the five cities (20 per city) selected.

    Five shortlisted finalists from each school will be invited for a unique Real Kids, Real Adventures camp at Sitlakhet, Uttaranchal. The three nights and four-day camp will include physical and mental challenges, which the participants will need to overcome. The student who excels in the physical and mental challenges at the camp will be adjudged the winner and will receive a scholarship of Rs. 1,00,000 from the Discovery Channel along with a trophy and a certificate.

    Real Kids, Real Adventures airs on Discovery Kids on Thursdays at 3.30 pm, Saturdays at 11 am and Sundays at noon.