ITV

Category: Discovery Channel

  • Discovery Channel – Number 1 International Channel

    New Delhi, October 12, 2006 – According to the TAM viewership data for the last 13 weeks, Discovery Channel recorded the highest viewership amongst all international channels including: Star Movies, HBO, MTV, National Geographic, CNBC TV18 and NDTV 24×7.

    Measuring all day viewership across India Discovery Channel leads this set of international channels with 12 per cent channel share (Source TAM: CS15+ AB, All India, Week 27-39, 0700-2359 hours). Even taking all viewers (CS 4+) in count, Discovery Channel registered highest viewership. (Source TAM: CS 4+, All India, Week 27-39, 0700- 2359 hours).

    Discovery Channel – Channel Share
    – Highest channel share amongst all international channels
    – 1.5 times higher than HBO; almost twice that of NDTV 24×7
    – Dominates international channels’ top 100 programmes chart

    Discovery Channel experienced 75 per cent growth in viewership in the woman’s hour band (Source TAM: CS 15+ AB, All India, Week 13 – 39, 1200 – 1300 hours, All days). Targetting women audience in the country, this one-hour week-day slot presents programmes on a variety of subjects – from celebrating woman achievers to mother-child relationships to health and fitness.

    Highest Rated Programme – Dragons: A Fantasy Made Real
    In the last quarter, Discovery Channel’s premiere programme Dragons: A Fantasy Made Real recorded highest viewership amongst all international channels garnering 39 per cent channel share. (Source TAM: Week 32, Sunday, 20:00 – 22:00 hours, CS15+, All India)

    Discovery Communications, Inc.
    Discovery Communications is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 170 countries and territories with 1.4 billion cumulative subscribers. Discovery Networks International offers 18 television brands, reaching 715 million cumulative subscribers. In India, three Discovery brands reach 79 million cumulative subscribers with programming available in English and Hindi. Discovery Communications is owned by four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman.

    For further information, please contact:
    Rajiv Bakshi
    Associate Director – Marketing and Communications
    Discovery Networks India
    Tel: 011- 41491164; 098109-99796

    Priyadarshani Kaul
    Hanmer & Partners
    Tel: 98110-30502

  • Discovery Channel gets on to ground level promotions; to focus on Animal Planet

    Discovery Channel seems to be working hard in increasing the penetration of the infotainment channel and increasing its popularity. It is working on the ground level to directly reach the audience.

    As per the channel’s plans to introduce a new series every three months, the channel has kicked off roadshows to promote its latest programme ‘Raising the Mammoth’ which will be launched on 12 March, 2000. It would be a part of ‘Watch the World Over’ series. Discovery Communications India has already got in Bernard Bulgues, the French explorer who was behind the path breaking expedition which excavated the still-intact remains of the 20,380 year old beast ‘Woolly Mammoth’.
    The French explorer is expected to interact with over 800 school children in Mumbai and will chat on www.indiatimes.com.

    The channel already boasts that it has a penetration of over 15 million homes. The penetration of the channel rose tremendously following the introduction of the Hindi language feed.

    Discovery Channel will promote its sister channel Animal Planet which will be its priority in the year 2000. It would work on increasing the distribution network of Animal Planet and would double the number of decoders to over 1,000 units. However, both the channels even though on similar lines, would have an identity of its own.