ITV

Category: direcTV

  • DirecTV to deliver exclusive first look at new primetime TV shows

    MUMBAI: In what it asserts is a first for a pay television service, DirecTV is offering its subscribers a sneak preview of the new primetime fall programming from ABC, CBS, FOX, HBO, NBC, Showtime, UPN and The WB, weeks before the season begins.

    For this unique and first-of-its-kind promotional opportunity, beginning in early August and through September, DirecTV will air on channel 101 a 30-minute preview highlighting new programming from each broadcast network, as well as previews of the new fall programming from HBO and Showtime.

    DirecTV will air the sneak previews to all residential customers free of charge. The sneak previews will also be pushed through to the more than two million DirecTV TiVo subscribers as part of an on-demand DirecTV Showcase — the programming will be stored on customers’ hard drives and they can view the content at their leisure during the week. Each network’s sneak preview will air exclusively for one week.

    “With these sneak previews, we are giving DirecTV customers an unprecedented opportunity to check out the new season of television programs. Collectively, the participating networks will showcase several new programs and our customers can get an inside look at these new shows. What television fan wouldn’t want to take advantage of such an opportunity? Our goal is to continuously deliver compelling and unique content, and we believe these sneak previews will be met with a resounding cheer from our subscribers,” said DirecTV Entertainment president David Hill.

  • DirecTV shifts creative responsibilities to BBDO New York

    MUMBAI: BBDO New York has been named the creative agency-of-record for US digital multichannel television service provider DirecTV. BBDO’s responsibilities will cover a broad range of consumer communications including television, radio, print, direct response. The previous agency was Deutsch, Los Angeles.

    In addition, media responsibilities will shift from Starcom’s MediaVest Group to Omnicom’s OMD media network. Omnicom’s Rapp Collins Worldwide will continue to handle direct marketing activities. DirecTV’s executive VP Neil Tiles was quoted in a company release saying, “As the second largest pay television service in the country, our primary challenge is to increase customer acquisition and retention in an increasingly competitive environment.”

    “With the recent addition of executive creative director Eric Silver, I believe that BBDO has the creative firepower to help us meet this challenge and take us to a new level. By bundling all of our creative, media and direct marketing communication programmes within the Omnicom family, we have also increased our ability to seamlessly integrate our messages.”

    OMD, a unit of Omnicom, will handle all media buying and planning for Directv. Rapp Collins, also a unit of Omnicom, will continue to develop direct marketing and customer relationship management programs on behalf of Directv. It is expected that the first new efforts from BBDO will debut in a couple of months time backed by an estimated media and production budget of $115 million.

    Directv is a unit of Hughes Electronics. Rupert Murdoch’s Fox has a 34 per cent stake in the company.