ITV

Category: DDB Mudra Group

  • DDB Mudra Group elevates Aditya Kanthy & Amit Kekre

    DDB Mudra Group elevates Aditya Kanthy & Amit Kekre

    MUMBAI: Aditya Kanthy and Amit Kekre, currently senior VPs, DDB Mudra, have been elevated to the role of national strategic planning heads by the agency.

    In their new roles, Kanthy and Kekre will jointly take on the national mandate of looking after strategy and planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp and Remedy.   Arun Sharma in Delhi and Rajesh Sharma in Bangalore will work closely with Kanthy and Kekre respectively.  

    On the elevations, DDB Mudra Group group CEO & MD Madhukar Kamath said, “Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency’s creative-effectiveness credentials and I am sure together they will take it to greater heights.”

    During his decade long stint with the DDB Mudra Group Kanthy has contributed to some of India’s most loved brands and trusted companies and has over a dozen wins across categories (including health & digital) at the Effies.

    Kekre began his planning career in 2001, and has worked with agencies in India and abroad. He was featured as one of 10 best planners across Asia Pacific by Media Magazine. On his new role, he said, “Imagination is the beginning of all planning. The last two and a half years I?ve been with DDB Mudra, I am glad this personal belief has found a turf on which it flourishes. Ours is a truly remarkable team – as adept with tools and processes, as it is with the most fundamental aspect of all communications? exploring people, imagining a different reality, imagining newer narratives. I am proud of our unique and in more ways than one, ‘total’ planning offering. Aditya is an amazing mind. The two of us together are only one of the visible signs of DDB Mudra?s core pillars, Together, we are better.”

    “DDB Mudra has a legacy of putting strategic thinking at the heart of the work we do. Over the years our management has displayed a serious commitment to planning by investing in an excellent team across the country and it’s been paying off. The product’s improved, our clients vouch for the quality of the thinking and the planners have forged deep partnerships with the creative and account management teams. With top class brand, media and activation planning under the same roof, we could lead the way in shaping the discipline. Amit’s a terrific partner, we enjoy working with each other and we’re raring to go”, said Kanthy.

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra creative head, North Sambit Mohanty

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  

    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”