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Category: DDB Mudra

  • DDB Mudra West wins creative mandate for ICICI Lombard

    DDB Mudra West wins creative mandate for ICICI Lombard

    MUMBAI: DDB Mudra West has won the creative mandate for ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West’s Mumbai team will lead the account.

     

    ICICI Lombard General Insurance is a joint venture between ICICI Bank, India’s second largest bank with total assets of over $99 billion as of  31 March 2014 and Fairfax Financial Holdings, a Canada based $ 37 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management.

     

    DDB Mudra Group executive director & DDB Mudra West president Rajiv Sabnis said, “ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as “Nibhaye Vaade” in its communication. Our challenge was to give sharper meaning to this promise while also contextualizing General Insurance in a new light. Most of General Insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people’s lives. It is an interesting journey and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level.”

     

  • DDB Mudra ropes in Rahul Mathew as creative head

    DDB Mudra ropes in Rahul Mathew as creative head

    MUMBAI: DDB Mudra West has roped in Rahul Mathew to lead the agency’s creative output.

     

    Mathew will partner DDB Mudra West president Rajiv Sabnis and work closely with the group’s chairman and CCO Sonal Dabral, who he will be reporting in to.

    Prior to this, Mathew was with McCann Erikson as the executive creative director. His career spans over 15 years wherein he has worked with some of the leading advertising networks including Ogilvy, JWT, Leo Burnett, Y&R (in Kuala Lumpur and India).

     

    Commenting on his new role, Mathew said, “Few agencies, the world over, can boast of a creative culture the likes of DDB. And to be appointed a custodian of such a celebrated culture is both exciting and frightening.  But with the talented bunch at the agency, Sonal and I hope to make DDB Mudra West one of the brightest stars in the DDB constellation.”

     

    He will be working on clients including Future Group, Volkswagen, Johnson & Johnson, Kalpataru, Hindustan Unilever, Union Bank, Marico, Emirates, Gulf Oil, Godrej, Lavasa, Arvind, Adani Group, CenturyPly, Raj Petro among others among others. Rahul will Rahul joins the DDB Mudra Group from McCann Erickson, where he was the Executive Creative Director of its highly reputed Mumbai office.

     

    DDB Mudra Group chairman & CCO Sonal Dabral said, “I’m very excited to welcome Rahul to the DDB Mudra Group family. I’ve known Rahul for a while now and have followed his career across countries and agencies, seeing him build brands and win multiple awards along the way. A new age creative thinker equally adept at traditional and nontraditional media, Rahul is just the talent to lead the creative teams in DDB Mudra West. With Andee leading the creative charge in MudraMax, Vipul in DDB Mudra South, Sambit in DDB Mudra North and now Rahul coming in to lead DDB Mudra West, we now have a formidable creative leadership in place. I’m looking forward to the teams creating some fantastic work for our clients in the coming years.”

     

    Adding to this, DDB Mudra Group West president Rajiv Sabnis said, “DDB Mudra West is the largest advertising unit of the Group, and it now needed a seasoned and talented creative partner like Rahul. With Rahul coming on board, our ability to provide creative business solutions to our clients gets a strong fillip. His experience across brands and the business success and creative recognition his work has received, are the reasons why we are welcoming him into the family today. Rahul comes across not just as a sharp professional but also a rooted person. We have had a great year in 2013 and we look to further strengthen our position in 2014 and beyond. We are hoping that Rahul will be an integral part of the journey hereon.”

     

    Mathew’s work has been awarded in many forums, both international and local. He has won over 100 awards as the writer and has guided teams to about another 100. These include prestigious awards like Cannes, One Show and Clio; and includes precious metals like Grand Prixs.

     

    In 2013, he was ranked as the eighth most awarded writer by Campaign Asia. While in 2009, Campaign Brief Asia ranked him amongst the 5 most creative people in India. And even more recently, his Western Union Billboard was ranked the most awarded outdoor by the Advertising Age & Creativity 2013 Global Awards report.

  • DDB Mudra releases Youth Report 2013

    DDB Mudra releases Youth Report 2013

    MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on “Beauty Money Sex Love Faith Substance”, the six entities which most acutely influence the choices and aspirations of urban young Indians.

    “Our role has been to merely curate the content so as to ensure the insights are raw and relevant. We have further ensured the focus is on the core thought process that goes behind brand decisions which is more sustained so that the data can be of use to marketers while developing their communication” explains DDB Mudra Group chief operating officer Pratap Bose.

    The report, unlike any other, has been collated by a panel of 40 college students, who themselves are a part of the TG, across five major cities including Mumbai, New Delhi, Bangalore, Chennai and Kolkata.

    “This report also features our six mindset archetypes, a proprietary tool we use to cut through conventional SECs to better understand youth buying behavior given the diversity and continuous evolution of this TG,” adds the agency’s chief youth marketer Samyak Chakrabarty.

    Click here for complete report

  • DDB Mudra south brightens up Peter England

    DDB Mudra south brightens up Peter England

    MUMBAI: Peter England, the apparel brand of Madura Fashion & Lifestyle has launched a new campaign which features Siddharth in colourful denims and smart young formals and is aimed at the late university youth and early jobbers.

    The campaign was mounted on the insight that today’s youth thinks formal wear stands for boring office clothing. Given this context Peter England wanted to tell them that office wear can also be exciting and expressive. So the campaign idea was simple – ‘Brighten up’ in office with the new line of young formals from Peter England.

    DDB Mudra south strategic planning VP Rajesh Sharma said “Youngsters these days do not want to conform to existing codes, even if they are early jobbers in workplaces. It’s not about ‘rebelling’ but about the belief in ‘expressing’ themselves. The young formals campaign is a celebration of this spirit. The idea on the PE jeans campaign is to tie up the product innovation to something deeper and meaningful about the youth of today. The campaign has been executed with appealing non-office colours and off-the-trodden-path ensembles.  The campaign was shot with Siddharth, who’s been Peter England’s brand ambassador for the past three years.”

    Peter England’s jeans business has taken different route in this segment with innovation in the product. The innovation story has been a recurring theme for the brand. The objective this season was to take the innovation story forward and to bring out the functional features of the product. 

    Peter England chief operating officer Kedar Apshankar said, “Formals has always been considered to be ‘boring/conformist’ by the younger generation today. The challenge was to, catch their imagination by portraying “formals” in a new light. This campaign is a significant step in that direction. Denim has a very crowded brand landscape, with multitude of brands positioned across various platforms. PE Jeans, in this context is attempting to carve out its own niche by focusing its offering on meaningful consumer benefits and a communication which provides an inescapable focus on the merchandise and the much needed cut-through in the cluttered ad-space.”

    For both young formals and PE Jeans, print & OOH campaign have been created and released across all major markets in India.

    On the new segment, DDB Mudra south creative director Ajesh N said, “What one wears has a great influence on one’s mood and how one performs in office. Peter England’s young formals collection reflects the youthful spirit through vibrant colours and young cuts. Clothes make the work atmosphere lively and brightens you up.  That is precisely what we tried to capture in the campaign.”

    Added, the agency’s creative director Saurabh Doke said, “Simplicity and fashion always goes hand in hand. In today’s cluttered ‘wallpaper fashion advertising’ especially where every other denim brand uses the grunge look to showcase denim attitude, the new PE Denim campaign stands out. Perfect balance between product innovations and core brand values.”

  • Arun Sharma appointed as DDB Mudra head of planning

    Arun Sharma appointed as DDB Mudra head of planning

    MUMBAI: DDB Mudra has roped in Arun Sharma as head of planning, DDB Mudra Delhi. He will report in to DDB Mudra senior vice president Aditya Kanthy.

    Arun will be working on the agency’s client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others.

    Arun joins DDB Mudra Delhi from Contract Advertising where he was VP, strategic planning. On joining DDB Mudra, Arun said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

    With over 14 years of experience, Arun has worked on automobiles, telecom, confectionery, education, home appliances and airlines to name a few.

    Commenting on Arun’s appointment, DDB Mudra Group, Delhi president Vandana Das said, “I Welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”

    Adding to this, DDB Mudra senior VP planning  Aditya Kanthy said, “Arun is a bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”

    In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai, and Maruti Suzuki.

    Arun also had a two-year stint with ABN Amro Bank, before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division of ABN AMRO and managed NRI Banking.