MUMBAI: 2025 will be remembered as the year India’s OTT industry stopped chasing scale for its own sake and began...
MUMBAI: The lights went out on Indian advertising this Diwali. Piyush Pandey, the wordsmith who turned bus rides and roadside tea into unforgettable campaigns, died on...
MUMBAI: Once, they blazed across the Indian media landscape with the swagger of pioneers. Entrepreneur-led behemoths like Subhash Chandra’s Zee Entertainment, Kalanithi Maran’s Sun TV, Prannoy...
MUMBAI: India is at a pivotal moment in rethinking how businesses move people. As companies continue to grow in a post-pandemic, sustainability-focused era, safe and efficient...
MUMBAI: Did competitors play a hand in the employee harassment narrative that was played out in the media against Sky esports, its founder Shiva Nandy and...
MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
MUMBAI: Bharti Telecom Ltd (BTL), the controlling entity of Bharti Airtel, is staring at a financial puzzle that needs urgent solving. With its debt ballooning to...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...
MUMBAI: A decade and two years after the dramatic collapse of Oscar-winning studio Rhythm & Hues, history appears to be repeating itself as Technicolor faces imminent...
MUMBAI: A recent ruling by a Bengaluru consumer court against PVR Inox’s practice of running blocks of commercials before a film’s screening has sent shockwaves through...
MUMBAI: By partnering with Nielsen, Uday Shankar and Ishan Chatterjee have revolutionised the way advertising revenue is allocated in media. With all relevant consumption metrics now...
MUMBAI: A heartfelt tribute to someone who was not just a boss, but a true mentor, guru, and friend. Under his guidance, I learned the intricacies...
MUMBAI: The digital landscape has erupted in a cacophony of outrage, leaving millions of young Indians wondering if innocent raunchy entertainment now comes with a risk...
MUMBAI: Larsen & Toubro chairman SN Subrahmanyan who expressed support for 90 hour workweeks for company employees, adding “how long can you stare at your wife?”...
MUMBAI: Not many may have heard of Bimla Nanda Bissell. But it’s because of her and her husband John Bissell we have the FabIndia brand where...
MUMBAI: Around two years and eight months ago, the following post appeared on Pritish Nandy’s timeline on social media. “You relax on a plane, even if...
MUMBAI: You are a technology solutions provider. Your company and the solutions you provide are well known to those involved in the automotive, architecture/engineering, transportation, telecom,...
MUMBAI: The media and entertainment industry is in the midst of rapid transformation, driven by evolving technologies and shifting workflows. As broadcasters and media companies adapt...
MUMBAI: India’s evolution as a global business destination is both dynamic and inspiring. Driven by robust economic growth, transformative policies, and increasing global integration, initiatives like...
MUMBAI: Almost every leading TV executive – whether Uday Shankar or Punit Goenka or Gaurav Banerjee – has spoken about his or her belief that television...
MUMBAI: Walter Saldanha passed away silently almost unknown to many in the advertising and marketing world over the weekend. For those who don’t know of him,...
MUMBAI: After less than two decades of buzz around the cloud and the one way transitions, the return journey has commenced !! One can debate and...
MUMBAI: The role of influencers has witnessed major shifts within the evolving landscape of public relations. Once relegated as mere taste makers with a huge following,...
MUMBAI: Snacks are some small nibbles you munch on just to satisfy your cravings sometimes. But it’s no surprise that consumption has surged in a big...
MUMBAI: Subhash Chandra. No idea if today’s GenZ AND Gen Alpha know who he was. The freedom fighter in the 1940s believed in the use of...
MUMBAI: I used to be a proud advocate of Bigg Boss, championing it as the epitome of human emotions and behaviour. I’d write blogs and tell...
MUMAI: Piracy has been the bane of both broadcasters and streamers for some time now. Yes, both have anti-piracy crews who spend crores of rupees behind...
MUMBAI: We believe the merger of Viacom18 and Star India will have a big impact on the entire M&E ecosystem as the combined entity will command...
(Below is Elara Securities’ Karan Taurani’s perspective on the settling of the dispute between Zee and Sony) Mumbai: The above development (settlement by Sony and not...
MUMBAI: The commonly-held belief is that if you turn on any news channel, you will be rattled by the high-decibel cacophony that has become common as...
Broadcast to mobile is a fascinating concept which came into light in the early 2000s. The mobile networks were busy with offering GPRS based services. The...
The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has...
'Just take an Uber', is the fastest way of telling, 'arrange a clean, safe, convenient, mode of transport for yourself'. Theoretically, the company and its marketers...
A clever digital campaign, captivating brand activation or a smart app – what constitutes modern marketing? Does one need to think beyond activation and digital strategies...
Covid2019 is the most dreaded word right now and rightly so. As we know, it hasn't only claimed many lives but the livelihood of many too....
Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a...
In today’s landscape, most brands are experiencing marketing budget cuts and looking for more affordable and result-oriented channels like programmatic advertising which can deliver an impeccable...
The world has come to a literal standstill in the wake of the deadly Covid-2019 pandemic. It wouldn’t be wrong to say that all of us...
Video piracy is not dissimilar to a game of cat and mouse where both protagonist and victim are caught up in a seemingly unending match of...
In a recent reshuffle of his cabinet colleagues and their portfolios initiated by PM Modi, a surprise move was not Ministry of Information and Broadcasting (MIB)...
MUMBAI: Two deals shook the world of media and entertainment last week: Disney-21st Century Fox and Dish TV-Videocon d2h. One was all about content and affects...
Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but...
MUMBAI: The knives are out. The blades are being flashed around. And those involved in the street fight are drawing blood and bleeding as well. Only...
Modern journalism began in the early 1600s, triggered, as any new vocation or market usually is, by technology, ie, the invention of the printing press. At...
Modern journalism began in the early 1600s, triggered, as any new vocation or market usually is, by technology, ie, the invention of the printing press. At...
The journey from reporting news (as an anchor) to becoming news (if Twitter India trends are to be believed) could be many a journalist’s dream. But...
The journey from reporting news (as an anchor) to becoming news (if Twitter India trends are to be believed) could be many a journalist’s dream. But...
On a recent road trip to Ladakh with friends we stopped at a nondescript roadside ‘dhaba’ (makeshift eatery) near the Himachal Pradesh and J&K border for...
On a recent road trip to Ladakh with friends we stopped at a nondescript roadside ‘dhaba’ (makeshift eatery) near the Himachal Pradesh and J&K border for...
As a nation, India has evolved significantly in sports broadcasting. With unbounded technological progress nipping away at our heels, a digital evolution was a long time...