ITV

Category: Colgate

  • Colgate sings ‘loony tunes’ with Warner Brothers

    MUMBAI: Oral care products provider Colgate-Palmolive has announced its partnership with Warner Brothers to promote the film Loony Tunes: Back in Action in India.

    The film will release tomorrow in Mumbai, Bangalore, New Delhi, Pune, Chennai and Hyderabad.

    Loony Tunes: Back in Action will see Bugs BunnyT, Daffy DuckT, Brendan Fraser, Jenna Elfman, Steve Martin and Timothy Dalton’s quest to find the elusive Blue Diamond Monkey.

    Colgate has also organised a drawing competition for kids. To promote the ‘Colgate Kids Drawing Competition’ television commercials have been released on Cartoon Network and Zee TV as well as print, outdoor and online media. Posters on the competition have also been put up in about 600 schools across six cities, a company release says.

    According to release, children up to 12 years can send in their favourite drawing along with their name, address, birth date and an empty pack of Colgate Toothpaste for Kids to: Colgate Kids, PO Box 8440, Mumbai 400076. The last date for receipt of entries is January 5, 2004

    One winner of the contest will get a dream trip for three to Warner Bros Movie World in Australia. Two second prize winners will get a computer each and three third prizes winners will get a bicycle each. The first 100 entries (from the cities where the film releases tomorrow) will also be give four tickets each during the Christmas vacation as early bird prize. All entries will get a free surprise gift.

    Colgate Toothpaste for Kids, which was launched recently is now available in two gel variants – Bugs BunnyT Blue Gel and TweetyT
    Pink Gel. A 40 gram pack of the toothpaste costs Rs 20.

  • Colgate wins IPR dispute with rival Anchor over packaging

    MUMBAI: In a significant order relating to trademark rights in the trade dress comprising of the colour combination, Colgate yesterday won an injunction in an intellectual property case against Anchor Health & Beauty Care Pvt. Ltd.

    The Delhi High Court order restrained Anchor from using Colgate’s colour combination of red and white in that order on the container/packaging of its tooth powder packaging. The interim order was issued on 29 October.

    After “careful and cautious consideration to the rival contentions”, Justice JD Kapoor ruled that he had come to “the most ineluctable conclusion that the plaintiffs (Colgate) have successfully established a prima facie case for injuncting the defendant (Anchor) from using the colour combination of red and white in that order as trade dress on the container and packaging. As a consequence, the application is allowed and defendants are, by way of an ad interim injunction, restrained from using the colour combination of red and white in that order on the container/packaging of its goods viz. the ‘Tooth Powder’.”

    According to a release issued by Colgate, the dispute arose soon after the toothpaste behemoth launched a new look can for its toothpowder product in August 2002 comprising the proportioned red and white colour combination with newly added splashes of yellow. Anchor almost immediately came out with its own “look-alike” version of toothpowder packaging.