ITV

Category: CII

  • CII organises Double Wicket cricket tournament to promote sports

    MUMBAI: CII in their latest endeavour have organised a Double Wicket cricket tournament with more than 40 corporate houses participating. This essentially is an attempt to encourage promotion and development of sports in the country. The event will take place at the Capital’s Dhyan Chand National Stadium on Saturday ( Dec 23rd).
     
     

    “The tournament will greatly contribute towards CII efforts towards promotion of sports involving the corporate world. Its main objective is to sensitise corporates towards promotion of non popular games through popular games,” said CII sports division head S. Sen.

    Sponsored by the Oil and Natural Gas Commission (ONGC), the two-day tournament has attracted teams from companies like Airtel, , Gujarat Ambuja, HDFC, Hero Honda, Indian Airlines, Jet Airways, Maruti, ONGC and Pepsi.
     
     
    The teams will consist of employees, both sportsmen and non-sportsmen, and they will battle it out in right earnest for accolades from what is expected to be a good holiday crowd.

  • CII launches Brand Finale – the CII Brand of the Year award

    MUMBAI: The Confederation of Indian Industry (CII) today launched Brand Finale – the annual CII Brand of the Year award – to felicitate the sole brand that has demonstrated an innovative game plan, opened newer boundaries in analysing consumer behavior patterns and used these learnings to take their brand a step forward in relating to consumer’s psyche.
     
     
    Brand Finale aims to recognise the most powerful brand in Indian market, in the B2C space, that has dominated the consumer mindscape by creating a lasting impression in an ever-changing brandscape. Brand Finale, with a mandate to acknowledge superior branding strategies, is a neutral forum for brands to compete with one another for the ‘CII Brand of the Year’ award.
     
     

    The five-step process of selection has been developed to ensure a 360-degree evaluation by all stakeholder groups viz. customers, channel partners and the marketing community.

    After the initial round of self-nomination, the nominated brands move to the second stage called ‘Brand wagon’ and go through a stringent screening based on the parameters mentioned in the nomination form. The short listed entries then move onto the next stage called ‘Brand Microscope’ for a detailed quantitative evaluation amongst different sets of stakeholders, informed an official release.
     
     
    The top brands from this stage make it to the final short-listing stage called ‘Brand Inquisition.’ A distinguished jury comprising experts from diverse fields like market research, academics, advertising and marketing will then evaluate a presentation addressing the internal strategic thought process behind the brand.

    After a cumulative evaluation across the entire selection procedure, the highest scorer will win the coveted title of the CII Brand of the Year 2005 at Brand Finale scheduled in February 2005 at Chennai.

    The call for entries for the first-of-its kind CII Brand of the Year 2005 award has started. The last date for receiving the entries is 30 December 2004.

  • CII to front India presence at Cannes

    NEW DELHI: After having tasted a bit of blood in the international market, India and various apex chambers of commerce are going full steam ahead to tap the global entertainment market more effectively.

    The Cannes Film Festival is here once again, and the Confederation of Indian Industry (CII) is headed for Cannes to showcase the Indian entertainment sector at Marche du film. CII is putting up the India pavilion at the cream of film festivals. The event unfolds from 12-22 May. The India Pavilion has the support of information and broadcasting ministry and National Film Development Corporation.
     
     
    CII has booked 100 sqm of space at the Cannes Film Market. This time seven movie outfits are exhibiting at the India Pavilion, which includes Bollywood distributor CA Films, Narender Hirawat & Co., London-based Indian producer and distributor Inspired Movies, the In Network Entertainment, the Government of Goa, Sun Stone Entertainment, Mid-Day Multimedia, Sahara Mega Features and Culture of the Street Films.

    The India Pavilion will help promote Goa as the new and permanent venue of the India International film festival.

    Other Indian companies who will make their presence felt at the fest include various exporters – the Eros Group, National Film Development Corporation, Mukta Arts, Raas Entertainment, Kaleidoscope, Insight Productions, Giriraj Entertainment, Dreamworld Entertainment and WEG India. Indian companies are planning to throw five cocktail parties to promote new films and the “India Night Celebrations” on Carlton Beach will be repeated. Like last year, this year too CII will be holding an ‘India Evening’.

    Every year, the Cannes Film Festival brings together over 7,000 participants from 70 countries, including 16,000 buyers. 14,000 screenings of 700 different films, a majority of which are world premiers, are organised in the 30 venues. The festival attracts the world’s media attention for its coveted award the “Palm d’Or” and a win means instant world fame.

    The CII initiative will serve an excellent platform to interface with international film making community and will help the Indian film industry understand the international production, distribution and exhibition market scenarios better. This year, for the first time in the history of Indian cinema, close to 50 Indian films will be screened in 10 days. Over 300 delegates from India including Subhash Ghai, Shekhar Kapur, Deepak Nayyar, Ronnie Screwvala, Bobby Bedi, Dileep Singh Rathore and Sushil Tyagi are attending the event.

    The Film Market section has registered over 70 Indian films and film projects this year at the fest, – a growing indication that Bollywood is catching the world’s imagination. Incidentally, Cannes has created a new section called ‘Cine Classic’ and they have officially selected the Bollywood classic ‘Mother India’. Vinod Ganatra’s ‘Heda-Hoda’ (Blind Camel), a children’s film, has been selected in the children’s film section of the Festival.

    There has been a significant increase in participation from India over the last three years.

  • CII takes Indian cinema to Cannes

    INDIAN CONTINGENT TO CANNES INCLUDE 80 COMPANIES, 65 FILMS, 35 NEW PROJECTS AND 18 EXHIBITORS

    For the fourth consequtive year, Confederation of Indian Industry will head for the 10-day Cannes Film Market beginning May 17 to project Indian cinema jointly with National Film Development Corporation and support from the Ministry of Information & Broadcasting.

    Over 80 companies from India will position themselves at Cannes taking 65 films, 35 new projects. This year 18 exhibitors from India will showcase their product and projects at the India Pavilion, which is back once again on the seafront along the ritzy Croisette.

    The India Pavilion, organised by CII, at the Village International has representation from across the country and participation include production companies, line producers, post production studios and exporters. Film & TV Guild of India, Film Federation of India, Indian Film Exporters Association and South Indian Film Exporters Association are also part of the India Pavilion. The India participation also includes over 40 independent filmmakers and producers across the country looking out for new ventures and collaboration.

    The agenda for Indian showbiz companies this year is clear focus on business at the world’s largest film market. `Cannes is an excellent platform for Indian film industry to selling products, collaborate with global showbiz community and understand international production and distribution market scenarios better,” said Bobby Bedi, chairman of the CII National Entertainment Committee.

    CII has brought out India the Big Picture book– an essential guide to connect with the movie business and this will be released at Cannes on May 17. “This is the first step in a larger framework of activities designed to get the major entertainment players of India to come together and collaborate with international players by participating in film markets like Cannes, AFM and Berlin,” said Bedi.

    The objective this year is to promote India as a shooting and post production hub, facilitate India pavilion members to meet sales agents and producers, promote International Film Festival of India, Goa (November 23 to December 3, 2006) and Goa Film Bazaar (November 24 to 28, 2006). Several roundtables and network meetings are also planned at the India Pavilion.

    The participant companies at the India pavilion and at Palais include Adlabs Films, Kaleidoscope Entertainment, AP International (biggest exporter of South Indian Movies), Digiquest, a post production company based in Hyderabad UTV Motion Pictures, Sahara One Motion Pictures, EROS Multimedia, Rajtaru – a post production studio from Mumbai, KAS Movie Makers, a Delhi based location provider, Gimmicks, Location provider from Mumbai, NFDC, Celluloid Dreams, iDreams Productions, IFFI and Goa Film Bazaar, Osians, Shemaroo and Sunstone Entertainment.

    Indian market screenings at Cannes this year include Ali Larter, Salman Khan starring Marigold, UTV’s Rang De Basanti, Jagmohan Mundra’s Provoked, The Last Monk by Sudipto Sen, Mixed Doubles by Rajat Kapur, Nine Emotions (Navarasa) by Santosh Sivan among others.

    NEW DELHI
    11th May 2006