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Mumbai: GIVA, a premium jewellery brand aiming to make authentic, elegant, and fine silver jewellery accessible in India, launched their...
If you own a car or are planning to get one, you cannot take it on the roads without obtaining valid insurance for the same. Though...
MUMBAI: As the Indian Premier League (IPL) gathers full speed, American Appraisal has released a concise report called “On a sticky wicket” on the brand values...
NEW DELHI: Various studies conducted over the past decade on advertising, marketing and depiction in Bollywood films has had a significant effect on adolescents taking to...
Brand and communication objectives: Promoting television shows – be it reality or drama or even comedy for that matter – is really serious business. Especially in...
The multiplex operators were up against the wall in FY’10. The first quarter was gobbled by a bitter row with the film producers, freezing fresh movie...
Television content production companies have had a bumpy ride during the 12-month period ended March 2010 as broadcasters cut costs and restructured businesses to tide over...
Reeling under recession and intense competition in the genre, news broadcasters looked at 2009 as a year when they had to correct their business models. The...
After a lull driven by the recession, the media and entertainment sector is on a strong rebound amid restructuring. The combined turnover of 40 listed M&E...
Circa 1996. A close look at an A H Wheeler newsstand at any Indian railway station reveals hardly 40 magazines on display, and that too in...
That Hindi is our national language is a given. Yet today urban Indian kids are more comfortable with English and ‘Hinglish‘ but not Hindi. Sample this:...
When it comes to cricket there is only one way ad revenues can go, that is up. And if India is hammering the opposition, particularly of...
5 August saw the second coming of the TV show that changed the viewing habits of Indians when it made its first in 2000 – Kaun...
Whoever said soaps on television are passe? Fatigued and routine kitchen politics maybe! But have they stopped delivering? Are they no more an advertiser‘s dream? Have...
Movie channels have never had it easy. Take out the big titles and the premieres and what we have is an increasingly Herculean effort to bring...
The unwritten media book puts down a universal rule of thumb – guys dig news, sports, reality shows and action movies. Women prefer comedies, romance and...
The battle royale among the broadcasters to gain a greater share of viewership has witnessed an increasing activity in the last few weeks. With Star Plus...
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable...
MUMBAI: As audiences spread across TV, OTT, and short-form platforms, deciding what gets greenlit has become more strategic than ever....
MUMBAI: Jacques Barreau has spent two decades helping Hollywood speak the world’s languages. From The Lord of the Rings to...
INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of...
GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his...
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer....
A wave of panic swept through Delhi and Mumbai over the past week as viral social media posts claimed a...
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with...
MUMBAI: The FMCG arm of Reliance Industries has acquired a majority stake in Australia-based Goodness Group Global, marking its entry...
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.An internal email...
MUMBAI: Zomato, India’s dual-headed monster of food delivery and quick commerce, is marching towards profitability at a clip that puts...
INDIA: From almonds to alcohol, American imports are about to get easier on the Indian wallet. India and the United...
