Category: Cable TV

  • Govt claims almost 100 percent STB seeding in DAS III areas despite cases

    Govt claims almost 100 percent STB seeding in DAS III areas despite cases

    NEW DELHI: Despite the challenge to digital addressable systems in many courts in the country, the government has claimed almost 100 per cent achievement in phase III areas with seeding of about 41 million (4.1 crore) set top boxes.   

    The claim was made by Information and Broadcasting joint secretary R Jaya in the 15th meeting of the Task Force on implementation of phases III and IV of DAS of cable television networks on 30 May 2016 under the chairpersonship of l&B secretary Ajay Mittal.

    In the last meeting on 16 February 2016, it had been disclosed that around 90.44 percent success had been achieved in DAS phase III. During the meeting it was informed that the seeding of STBs by multi system operators increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.

    But she admitted that seeding had slowed down due to court cases. She also said the figure given by her may include some reporting of seeding in phase lV

    A total of 42 court cases have been filed for extension in the deadline of phase lll in various courts in the country with the 2-month extension by the Telangana and Andhra Pradesh High Court. Other courts followed suit on the grounds that this order was extendable to other areas. This led to the centre moving the Supreme Court which passed an order of transfer of all cases for extension filed in various courts and any new cases on similar prayer to the Delhi High Court for adjudication.

    Seventeen cases have so far been transferred by various courts to the Delhi High Court out of which the High Court had dismissed three cases and another three cases were being heard that same day. A case filed by one Headend-in-the-sky player on the same matter was also being heard in the Delhi High Court on that day (30 May 2016).

    Jaya said more MSOs’ had been given registration since the last meeting of the Task Force taking the total to 870. She said that MSOs’ and broadcasters should now concentrate on phase lV areas and prioritize signing of interconnect agreements for these areas.

    She also asked stakeholders to plan and start launching of publicity awareness campaigns for mandatory digitisation in phase lV areas which is to be completed by 31 December 2016.

    Earlier, Mittal said DAS was a win-win situation for all and so all sectors should cooperate. He said the meeting of the Task Force could not be held since February 2016 due to various administrative reasons.

    He said the consumers deserve better quality reception and other benefits from digitisation. He hoped that all stakeholders would make concerted efforts to digitise the remaining areas under the fourth and last phase of digitisation.

    He said the ministry had planned to hold a fresh round of several regional workshops at various places in the country in the coming months as had been done for the last phase. .

    Advisor (DAS) Yogendra Pal said the ministry has asked all registered MSOs’, DTH & HITS operators’ to enter the seeding data in the MIS system developed by the ministry for collection of data for all the four phases instead of phase lll which they had been doing until now, and update it once in a week. He added that MIS system has suitably been modified for this purpose and 35 operators have already entered seeding data for Phase lV.

    He said that only about 1,000 applications had been received till date in the ministry for MSO registration against the expected number of about 6,000 applications. He requested the members to advise those MSOs’ who are yet to apply for DAS registration to do the same. He mentioned that the ministry had requested the broadcasters to check up with all MSOs’ with whom they have interconnect agreements if they have taken MSO registration for phase lV areas and advise them to do so immediately.

    The members were told that the TV household requirements as per census 2011 data would be provided though this would be district wise and not rural area wise.

    A representative of a Consumer Forum said though digitisation has not adversely affected anybody, much that was expected from the consumer point of view is still awaited.

    A local cable operator from Maharashtra regretted that before implementation of DAS, LCOs’ were entrepreneurs and after its implementation they have become employees of MSOs’. He also said that LCOs’ have been voicing their concerns from the time of the first phase but without being heard.

    The Telecom Regulatory Authority of India regulation on revenue sharing between MSOs’ and LCOs’ is an issue that is still unresolved. He added that MSOs’ are not entering into proper interconnect agreements with LCOs’. He remarked that digitisation under phase lV may not be easy as all national MSOs’ may not be able to cover all areas.

    But a representative of GTPL mentioned that MSOs’ and LCOs’ are separate entities. They sign agreements with each other as principals. Each entity has its defined role in providing the service. He said the government should consider giving some incentives for digitization in phase lV areas. He added that TRAI had also recommended some incentives in its recommendations which were not accepted by the government.

    At this, Mittal said any incentives sought for by any group or sector should get passed on to the people.

    A representative of Hathway said LCOs’ can also become MSOs’. He said MSOs’ have no issues with regard to interconnect agreements with LCOs’. He said on the directive of Bombay High Court, TRAI had prescribed a standard interconnect agreement form after due process of consultations. This form serves as a template for all such agreements.

    He suggested that broadcasters should offer special rates for phase lll and phase lV markets.

    A Siti Cable representative said digitisation had benefitted people as they get greater channel choice and better signal quality. He said extension of deadline granted by various courts for phase lll of digitisation had badly affected the pace of digitization. He added that the MSOs’ are losing out on huge inventory of set top boxes which they are not able to deploy in the field. With regard to phase lV of digitisation, he said the headends installed by them for phase lll will cater to phase lV areas as well.

    A DTH representative said as a result of the extension in deadline granted by various courts, they had to retrench some of their employees whom they had deployed in the field.

    An LCO from Assam complained that one MSO in Assam had served a legal notice to LCOs’ for migrating to another MSO, and consumers had also been served with legal notice for return of set top box bought by them from the MSO through outright purchase. He said the authorized officers in the state of Assam do not take action against MSOs’ who are violating the cable network rules and regulations.

    The TRAI representative admitted that while regulations prescribe three modes of purchase for STBs – outright purchase, hire purchase, and rental mode, standard plans have been prescribed under rental mode only and no price for outright purchase has been prescribed by TRAI.

    Referring to the Assam LCO, he said this would not have arisen if the interconnect agreements entered by MSOs’ with LCOs’ had been clear on every issue.

    He said TRAI had recently started a fresh review of all regulations and consultation process on the same is on. He added that TDSAT earlier used to pass interim orders but had of late it passed orders that were final.

    Mittal hoped that the review of the DAS Regulations undertaken by TRAI is completed quickly and the various grievances of the stakeholders regarding the extant regulations are addressed. He also remarked that there appeared to be lack of trust between the MSOs’ and LCOs’ and TRAI should look at this.

    An LCO from Maharashtra complained that the state government entertainment officers are sealing the control rooms of MSOs’ for non-payment of Entertainment Tax.

    But he was told that only the authorized officers, as defined in the Cable TV Act and Rules framed thereunder, are authorized to take any action for violations of the various provisions of the Act.

    The Advisor said one state government had complained to the ministry that MSOs’ are not giving them access to their SMS system to verify the lists of subscribers. He said that MSOs’ should provide the SMS report to the state governments as and when asked by them.

    An Odisha government representative said the state government has set up coordination committees at state and district level to implement cable TV digitisation in the state. He added that the nodal officers in the state are also checking the MIS data on regular basis. The state nodal officer from the state of Telengana mentioned that 20 MSOs’ operating in the state had not so far entered data in the MIS system. Jaya said that it was heartening to know that state governments are also monitoring the seeding of data by MSOs’ in their states. She mentioned that the MIS system deployed by ministry sends an alert to an MSO in case he does not update his data.

    She said that the regional units set up by the ministry for remain in touch with MSOs’ to ensure that MSOs’ follow the rules.

    A point was raised that LCOs’ are asked by the Head Post Offices to obtain NOC certificate from the state government for issue as well as renewal of their LCO registration. It was suggested that LCO registration be granted for 5 years instead of period of one year as per existing rules. Mittal agreed to consider this.

  • Govt claims almost 100 percent STB seeding in DAS III areas despite cases

    Govt claims almost 100 percent STB seeding in DAS III areas despite cases

    NEW DELHI: Despite the challenge to digital addressable systems in many courts in the country, the government has claimed almost 100 per cent achievement in phase III areas with seeding of about 41 million (4.1 crore) set top boxes.   

    The claim was made by Information and Broadcasting joint secretary R Jaya in the 15th meeting of the Task Force on implementation of phases III and IV of DAS of cable television networks on 30 May 2016 under the chairpersonship of l&B secretary Ajay Mittal.

    In the last meeting on 16 February 2016, it had been disclosed that around 90.44 percent success had been achieved in DAS phase III. During the meeting it was informed that the seeding of STBs by multi system operators increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.

    But she admitted that seeding had slowed down due to court cases. She also said the figure given by her may include some reporting of seeding in phase lV

    A total of 42 court cases have been filed for extension in the deadline of phase lll in various courts in the country with the 2-month extension by the Telangana and Andhra Pradesh High Court. Other courts followed suit on the grounds that this order was extendable to other areas. This led to the centre moving the Supreme Court which passed an order of transfer of all cases for extension filed in various courts and any new cases on similar prayer to the Delhi High Court for adjudication.

    Seventeen cases have so far been transferred by various courts to the Delhi High Court out of which the High Court had dismissed three cases and another three cases were being heard that same day. A case filed by one Headend-in-the-sky player on the same matter was also being heard in the Delhi High Court on that day (30 May 2016).

    Jaya said more MSOs’ had been given registration since the last meeting of the Task Force taking the total to 870. She said that MSOs’ and broadcasters should now concentrate on phase lV areas and prioritize signing of interconnect agreements for these areas.

    She also asked stakeholders to plan and start launching of publicity awareness campaigns for mandatory digitisation in phase lV areas which is to be completed by 31 December 2016.

    Earlier, Mittal said DAS was a win-win situation for all and so all sectors should cooperate. He said the meeting of the Task Force could not be held since February 2016 due to various administrative reasons.

    He said the consumers deserve better quality reception and other benefits from digitisation. He hoped that all stakeholders would make concerted efforts to digitise the remaining areas under the fourth and last phase of digitisation.

    He said the ministry had planned to hold a fresh round of several regional workshops at various places in the country in the coming months as had been done for the last phase. .

    Advisor (DAS) Yogendra Pal said the ministry has asked all registered MSOs’, DTH & HITS operators’ to enter the seeding data in the MIS system developed by the ministry for collection of data for all the four phases instead of phase lll which they had been doing until now, and update it once in a week. He added that MIS system has suitably been modified for this purpose and 35 operators have already entered seeding data for Phase lV.

    He said that only about 1,000 applications had been received till date in the ministry for MSO registration against the expected number of about 6,000 applications. He requested the members to advise those MSOs’ who are yet to apply for DAS registration to do the same. He mentioned that the ministry had requested the broadcasters to check up with all MSOs’ with whom they have interconnect agreements if they have taken MSO registration for phase lV areas and advise them to do so immediately.

    The members were told that the TV household requirements as per census 2011 data would be provided though this would be district wise and not rural area wise.

    A representative of a Consumer Forum said though digitisation has not adversely affected anybody, much that was expected from the consumer point of view is still awaited.

    A local cable operator from Maharashtra regretted that before implementation of DAS, LCOs’ were entrepreneurs and after its implementation they have become employees of MSOs’. He also said that LCOs’ have been voicing their concerns from the time of the first phase but without being heard.

    The Telecom Regulatory Authority of India regulation on revenue sharing between MSOs’ and LCOs’ is an issue that is still unresolved. He added that MSOs’ are not entering into proper interconnect agreements with LCOs’. He remarked that digitisation under phase lV may not be easy as all national MSOs’ may not be able to cover all areas.

    But a representative of GTPL mentioned that MSOs’ and LCOs’ are separate entities. They sign agreements with each other as principals. Each entity has its defined role in providing the service. He said the government should consider giving some incentives for digitization in phase lV areas. He added that TRAI had also recommended some incentives in its recommendations which were not accepted by the government.

    At this, Mittal said any incentives sought for by any group or sector should get passed on to the people.

    A representative of Hathway said LCOs’ can also become MSOs’. He said MSOs’ have no issues with regard to interconnect agreements with LCOs’. He said on the directive of Bombay High Court, TRAI had prescribed a standard interconnect agreement form after due process of consultations. This form serves as a template for all such agreements.

    He suggested that broadcasters should offer special rates for phase lll and phase lV markets.

    A Siti Cable representative said digitisation had benefitted people as they get greater channel choice and better signal quality. He said extension of deadline granted by various courts for phase lll of digitisation had badly affected the pace of digitization. He added that the MSOs’ are losing out on huge inventory of set top boxes which they are not able to deploy in the field. With regard to phase lV of digitisation, he said the headends installed by them for phase lll will cater to phase lV areas as well.

    A DTH representative said as a result of the extension in deadline granted by various courts, they had to retrench some of their employees whom they had deployed in the field.

    An LCO from Assam complained that one MSO in Assam had served a legal notice to LCOs’ for migrating to another MSO, and consumers had also been served with legal notice for return of set top box bought by them from the MSO through outright purchase. He said the authorized officers in the state of Assam do not take action against MSOs’ who are violating the cable network rules and regulations.

    The TRAI representative admitted that while regulations prescribe three modes of purchase for STBs – outright purchase, hire purchase, and rental mode, standard plans have been prescribed under rental mode only and no price for outright purchase has been prescribed by TRAI.

    Referring to the Assam LCO, he said this would not have arisen if the interconnect agreements entered by MSOs’ with LCOs’ had been clear on every issue.

    He said TRAI had recently started a fresh review of all regulations and consultation process on the same is on. He added that TDSAT earlier used to pass interim orders but had of late it passed orders that were final.

    Mittal hoped that the review of the DAS Regulations undertaken by TRAI is completed quickly and the various grievances of the stakeholders regarding the extant regulations are addressed. He also remarked that there appeared to be lack of trust between the MSOs’ and LCOs’ and TRAI should look at this.

    An LCO from Maharashtra complained that the state government entertainment officers are sealing the control rooms of MSOs’ for non-payment of Entertainment Tax.

    But he was told that only the authorized officers, as defined in the Cable TV Act and Rules framed thereunder, are authorized to take any action for violations of the various provisions of the Act.

    The Advisor said one state government had complained to the ministry that MSOs’ are not giving them access to their SMS system to verify the lists of subscribers. He said that MSOs’ should provide the SMS report to the state governments as and when asked by them.

    An Odisha government representative said the state government has set up coordination committees at state and district level to implement cable TV digitisation in the state. He added that the nodal officers in the state are also checking the MIS data on regular basis. The state nodal officer from the state of Telengana mentioned that 20 MSOs’ operating in the state had not so far entered data in the MIS system. Jaya said that it was heartening to know that state governments are also monitoring the seeding of data by MSOs’ in their states. She mentioned that the MIS system deployed by ministry sends an alert to an MSO in case he does not update his data.

    She said that the regional units set up by the ministry for remain in touch with MSOs’ to ensure that MSOs’ follow the rules.

    A point was raised that LCOs’ are asked by the Head Post Offices to obtain NOC certificate from the state government for issue as well as renewal of their LCO registration. It was suggested that LCO registration be granted for 5 years instead of period of one year as per existing rules. Mittal agreed to consider this.

  • Seven mfrs making set top boxes locally, MSOs adopt iCAS

    Seven mfrs making set top boxes locally, MSOs adopt iCAS

    NEW DELHI: Even as most high courts extended the deadline for phase III of digital addressable system citing shortage of set top boxes, a total of seven local manufacturers are now producing STB.

    This figure is almost double compared to the details given during the last meeting of the DAS Task Force on 16 February 2016.

    The 15th Task Force meeting on 30 May was informed that seeding of about 41 million (4.1 crore) STBs had been completed.

    However according to a representative of Consumer Electronics and Appliances Manufacturers Association (CEAMA), there was a lull in the market and no orders had been received in the recent past.

    The representative said seven indigenous STB manufacturers had taken Indian Conditional Access System (iCAS) licenses and five out of them are in the process of implementing iCAS in their STBs.

    He said 22 MSOs’ had placed orders for iCAS-based STBs. Twelve MSOs’ had deployed iCAS by 15 February, the 14th meeting had been told.

    Meanwhile, the Department of Electronics and Information Technology is planning a meeting with the operators and stakeholders on 24 June 2016.

    In the meeting on 16 February 2016 which was the first after the deadline for phase III covering all urban areas, it was claimed that the seeding of STBs by multi system operators increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.

    The Indian Conditional Access System (iCAS) had been developed by DeITY and will be initially available to indigenous STB manufacturers for three years at a nominal fee of $ 0.5 per STB. .

  • Seven mfrs making set top boxes locally, MSOs adopt iCAS

    Seven mfrs making set top boxes locally, MSOs adopt iCAS

    NEW DELHI: Even as most high courts extended the deadline for phase III of digital addressable system citing shortage of set top boxes, a total of seven local manufacturers are now producing STB.

    This figure is almost double compared to the details given during the last meeting of the DAS Task Force on 16 February 2016.

    The 15th Task Force meeting on 30 May was informed that seeding of about 41 million (4.1 crore) STBs had been completed.

    However according to a representative of Consumer Electronics and Appliances Manufacturers Association (CEAMA), there was a lull in the market and no orders had been received in the recent past.

    The representative said seven indigenous STB manufacturers had taken Indian Conditional Access System (iCAS) licenses and five out of them are in the process of implementing iCAS in their STBs.

    He said 22 MSOs’ had placed orders for iCAS-based STBs. Twelve MSOs’ had deployed iCAS by 15 February, the 14th meeting had been told.

    Meanwhile, the Department of Electronics and Information Technology is planning a meeting with the operators and stakeholders on 24 June 2016.

    In the meeting on 16 February 2016 which was the first after the deadline for phase III covering all urban areas, it was claimed that the seeding of STBs by multi system operators increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.

    The Indian Conditional Access System (iCAS) had been developed by DeITY and will be initially available to indigenous STB manufacturers for three years at a nominal fee of $ 0.5 per STB. .

  • Den denies being taken over by Star India

    Den denies being taken over by Star India

    MUMBAI: In a letter to the stock exchanges, the Sameer Manchanda led Den Network Limited (Den) has denied news item appearing in the Hindustan Times that it is being taken over by Star India.

    A letter signed by the company secretary of the leading Indian MSO Jatin Mahakan to the stock exchanges in India says:

    “This is with reference to the news item appearing in a leading Newspaper entitled ‘Star in News to acquire DEN on June 11, 2016. The company denies the news item and has a policy never to comment on any market speculation.

    We always ensure that the appropriate intimations are provided to the Stock Exchange with respect to material events, information, etc., in terms of the Listing Agreement and as and when the same is bring approved by the Board of Directors of the Company.

    You are requested to take the same on record.”

    Early in May 2016, there were rumours that Siti Cable was likely to take over Den Networks Limited which both companies strongly denied.

    Siti Cable denies acquisition of Den Network

  • Den denies being taken over by Star India

    Den denies being taken over by Star India

    MUMBAI: In a letter to the stock exchanges, the Sameer Manchanda led Den Network Limited (Den) has denied news item appearing in the Hindustan Times that it is being taken over by Star India.

    A letter signed by the company secretary of the leading Indian MSO Jatin Mahakan to the stock exchanges in India says:

    “This is with reference to the news item appearing in a leading Newspaper entitled ‘Star in News to acquire DEN on June 11, 2016. The company denies the news item and has a policy never to comment on any market speculation.

    We always ensure that the appropriate intimations are provided to the Stock Exchange with respect to material events, information, etc., in terms of the Listing Agreement and as and when the same is bring approved by the Board of Directors of the Company.

    You are requested to take the same on record.”

    Early in May 2016, there were rumours that Siti Cable was likely to take over Den Networks Limited which both companies strongly denied.

    Siti Cable denies acquisition of Den Network

  • MSO number touches 900 including 671 provisional

    MSO number touches 900 including 671 provisional

    NEW DELHI: Even as the total number of multi-system operators has risen to 900 including 671 getting provisional licences, the government has cancelled the permanent licence of one more MSO and the number of permanent licencees (up to ten years) has fallen by one to 229 as on 2 June. Thus, the number of MSOs has risen by 60 since 29 April when it was 840.

    The permanent licence issued to Kable First Davangere Pvt. Ltd. in December last has been canceled as it has surrendered its licence to the Information and Broadcasting ministry.

    In mid-May, Star Broadband Services (India) Pvt. Ltd, which earlier had a permanent licence for distributing signals in Delhi, had been shifted to the provisional category when it applied for pan India distribution. Tanuku Communication Networks of Andhra Pradesh was also moved from permanent to provisional category.

    In the case of God father Communication Pvt. Ltd. of Amritsar, the cancellation of its licence was stayed in July 2014 by the Punjab and Haryana High Court. Similarly, the cancellation of Intermedia Cable Communication Pvt. Ltd. had been stayed by Delhi High Court in December 2013.

    The Information and Broadcasting ministry had cancelled the licences of 27 MSOs and closed their cases by 2 June. In most of the other cases in the list of cancelled registrations, it is because of failure to get security clearance from the Home ministry. However, there are cases of many MSOs holding provisional licences not completing certain formalities relating to shareholders and so on.

    According to the latest list, the area of operation of one MSO has been revised after 24 May. In the week following that, only one MSO, Altimeric Digital Pvt Ltd of Odsisha, has been given pan-India licences. The new registrations include the states of, or specific districts in, Uttar Pradesh, Haryana, Tamil Nadu, Uttarakhand, Rajasthan, Madhya Pradesh, Telangana, Gujarat, Karnataka, Chhatisgarh, and Andhra Pradesh.

    With the Home ministry directive about doing away with security clearances for MSOs not being communicated in writing to the MIB, the pace remains slow.

    The permanent licence issued to Kal Cable of Chennai had been cancelled on 20 August 2014, but this cancellation was set aside by Madras High Court on 5 September the same year. However, Kal Cable’s name continues to be in the cancelled list – presumably because the cases are still pending.

  • MSO number touches 900 including 671 provisional

    MSO number touches 900 including 671 provisional

    NEW DELHI: Even as the total number of multi-system operators has risen to 900 including 671 getting provisional licences, the government has cancelled the permanent licence of one more MSO and the number of permanent licencees (up to ten years) has fallen by one to 229 as on 2 June. Thus, the number of MSOs has risen by 60 since 29 April when it was 840.

    The permanent licence issued to Kable First Davangere Pvt. Ltd. in December last has been canceled as it has surrendered its licence to the Information and Broadcasting ministry.

    In mid-May, Star Broadband Services (India) Pvt. Ltd, which earlier had a permanent licence for distributing signals in Delhi, had been shifted to the provisional category when it applied for pan India distribution. Tanuku Communication Networks of Andhra Pradesh was also moved from permanent to provisional category.

    In the case of God father Communication Pvt. Ltd. of Amritsar, the cancellation of its licence was stayed in July 2014 by the Punjab and Haryana High Court. Similarly, the cancellation of Intermedia Cable Communication Pvt. Ltd. had been stayed by Delhi High Court in December 2013.

    The Information and Broadcasting ministry had cancelled the licences of 27 MSOs and closed their cases by 2 June. In most of the other cases in the list of cancelled registrations, it is because of failure to get security clearance from the Home ministry. However, there are cases of many MSOs holding provisional licences not completing certain formalities relating to shareholders and so on.

    According to the latest list, the area of operation of one MSO has been revised after 24 May. In the week following that, only one MSO, Altimeric Digital Pvt Ltd of Odsisha, has been given pan-India licences. The new registrations include the states of, or specific districts in, Uttar Pradesh, Haryana, Tamil Nadu, Uttarakhand, Rajasthan, Madhya Pradesh, Telangana, Gujarat, Karnataka, Chhatisgarh, and Andhra Pradesh.

    With the Home ministry directive about doing away with security clearances for MSOs not being communicated in writing to the MIB, the pace remains slow.

    The permanent licence issued to Kal Cable of Chennai had been cancelled on 20 August 2014, but this cancellation was set aside by Madras High Court on 5 September the same year. However, Kal Cable’s name continues to be in the cancelled list – presumably because the cases are still pending.

  • Rewind Ignites groundbreaking performance driven marketing partnership program

    Rewind Ignites groundbreaking performance driven marketing partnership program

    MUMBAI: Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.

    “We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”

    Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”

    At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager
    – Marketing & Digital Media.

    The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.

    Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”

    Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”

  • Rewind Ignites groundbreaking performance driven marketing partnership program

    Rewind Ignites groundbreaking performance driven marketing partnership program

    MUMBAI: Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.

    “We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”

    Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”

    At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager
    – Marketing & Digital Media.

    The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.

    Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”

    Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”