ITV

Category: Buena Vista

  • Buena Vista Intl TV renews features package to China’s CCTV-6

    Buena Vista Intl TV renews features package to China’s CCTV-6

    MUMBAI: Buena Vista International Television  Asia Pacific (BVITV-AP) has renewed its features package with China’s CCTV-6. This was announced today by BVITV-AP vice president and general manager Steve Macallister.

    Commenting on the announcement Macallister said, “We are thrilled to continue our alliance with CCTV-6, China’s premiere movie channel.” Audiences of CCTV-6 will be able to enjoy the best international box office successes such as Signs, Shanghai Knights and Princess Diaries.

    Netting $ 410 million worldwide, Signs is written, directed and produced by M Night Shyamalan and stars Mel Gibson and Joaquin Phoenix in this riveting mystery-suspense about an alien invasion.

    Shanghai Knights is the much anticipated sequel to Shanghai Noon that brings together again Jackie Chan and Owen Wilson in this hilarious follow up to the original hit.

    In Princess Diaries, Anne Hathaway and Julie Andrews feature in this delightful modern day fairy tale about an ordinary teenager who learns that she’s a real-life princess and the comical challenges she must overcome with her grandmother as she journeys to her throne.

    For BVITV-AP, the agreement was negotiated by Annie Lee, director of sales, China.

  • Buena Vista flaunts mouse power to woo advertisers

    MUMBAI: Neither Tom and Jerry nor the Rugrats have as much clout as that dimunitive mouse, Mickey, it would seem.

    Buena Vista Television, that markets the mouse and his merry coterie in India, claims that its Mickey and his friend Donald whose hold over the 4 to 14 age group is 82.9 per cent higher than those of nearest rival cartoon channels.

    Even among the valued SEC A,B and C audiences, the reach of Disney characters is 59 per cent more than its current crop of rivals, claims BVTI. Disney, overall, reaches over 10 million persons in the country, claims the company.

    In an innovative ad targeted at the advertising community, BVTI, quoting statistics, points out that Disney is also 38 per cent more cost effective than its nearest rival on an investment of Rs 5,00,000. Even targeting only the SECs A, B and C, Disney on television can deliver 83 per cent more reach, at 22 per cent lesser CPT.

    With hour long daily slots and weekly slots on channels as diverse as Sony, DD Metro, Eenadu and Sun, Disney characters speak English, Hindi as well as South Indian languages. While the entry of a dedicated Disney channel in India continues to hang fire, it is currently Cartoon Network that is making hay in the children’s segment in the country.

    The immense potential of Mickey, Donald and other assorted Disney characters, however meagre their presence on mainstream channels, cannot be discounted, as the TAM statistics put out by BVTI show.

  • Buena Vista scouts for little artists through contest

    MUMBAI: Buena Vista Television India (BVTI), in association with Kores, the official Disney licensee for art materials, have launched the Little Artists Contest in Indian schools from end September.

    The events will be judged by artistes and eight finalists will compete at an on-air show in the Disney studio in Mumbai, compered by Sonys’ Good Morning Disney TV host Vishal. Apart from a chance to be on TV, the winning sketch from this on-air module will be adapted by Kores as a commercial pack for its one of its Disney art products. The winning kid becomes a big Little Artist, says an official release.

    The programme targets 500,000 kids, with plans to span kids from the mini metros and Class A towns such as Nasik, Aurangabad, Dehradun in the near future.

    Gifts lined up include hampers from Disney and Kores, as well as from Laughing Cow – the event sponsor. Apart from this, the kids also get treats and goodies from the Britannia Treat range, Nutrine Mahalacto and TI Cycles.

  • Buena Vista, Nestle tie up for birthday bonanza for school kids

    MUMBAI: Buena Vista Television India (BVTI), in association with Nestle, is conducting a birthday bonanza programme for school kids all over India from August through September.

    The team arranges for a fun time for kids – games, on-the-spot quizzes, including a drawing and creative writing competition. Winners get certificates and goodies at an intra-school award ceremony. participants also get an entry form to the Disney Hour Birthday Bonanza, which they drop into a specially created drop box.

    Every week following the school activity, 14 winner kids are chosen for on-air greetings. Two super winner kids get photo greetings on Disney Hour every week, along with another goody bag from Frutips and Disney Hour backpacks and foam wall hangings. Twelve other kids get birthday wishes and more goodies from Frutips and Tshirts, caps and foam wall hangings from Disney Hour.

    The Disney Hour Birthday Bonanza programme, celebrated by Nestle’s Frutips (a range of sugar confectionery from Nestle), covers 750 schools across 23 cities in India and is targeted at an estimated 8,00,000 children in the country.

    Disney Hour runs on Sony Entertainment Television at 6 pm daily featuring among others, Bonkers – the world’s first toon cop and Ducktales – classic tales of Donald, Daisy, Gyro and the lovable Unca Scrooge.