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Category: BBC Magazines

  • BBC Magazines reports record rise in circulation

    MUMBAI: BBC Magazines a division of BBC Worldwide in the UK is celebrating its biggest overall circulation jump in a decade.
     
     

    Circulation went up 13 per cent year on year overall if Origin Publishing which BBC Magazines had acquired earlier this year was included. Subscriptions are up 15 per cent year on year including Origin.

    Highlights of ABC figures for January to June 2004 include:

    Good Homes reported an increase of 13 per cent year on year

    Eve which the Beeb claims is the UK’s fastest growing women’s glossy for the third consecutive period saw a circulation rise of 14 per cent
     
     

    As had been reported earlier by indiantelevision.com, BBC Magazines signed an agreement with The Times Group to set up a joint venture company to publish magazines in India. Dwelling on the latest results, BBC Magazines MD Peter Phippen added, “This has been one of the most exciting periods in BBC Magazines’ history, not only because it saw the acquisition of Origin Publishing as our new specialist arm but also, because, we rose to the challenge of new competition in Food and Gardening, extended our presence in the Women’s and Children’s sectors. We also strengthened our market leadership in Motoring.”

    BBC Magazines’ Top Gear claims to be the market leader in the motoring segment for the 21st consecutive period. Subscriptions are up 30 per cent year on year

    Meanwhile, a new licensed edition of Top Gear magazine was launched in China this period. It will be joined next month by a Russian edition and before the end of the year by one in the Phillipines.

    One of BBC Magazines’ key offerings Radio Times was able to weather what has been an unusually difficult period in the paid-for listings sector. The beeb claimed that the publication had been able to post one of the smallest declines in the market, despite free and paid-for rivals investing huge amounts in major television advertising campaigns.

    A couple of months ago Radio Times rolled out the largest direct marketing campaign in its history to almost one million homes in London and Manchester. This was a part of a targeted drive to attract new readers.

     

  • BBC Magazines appoints new publisher for food group

    MUMBAI: A new publisher has been appointed to take charge of the newly established Food Group within BBC Magazines. The Food Group consists of Olive and market-leader BBC Good Food magazine, as well as special one-shots like the BBC Good Food Pasta Cookbook and Vegetarian magazine.
     
     
    Nicki Hill takes up her position as Food Group’s publisher in January bringing with her a wealth of experience from an advertising and magazine background. Prior to joining BBC Magazines, Hill worked at Forward Group as group account director and was responsible for managing and growing the turnover of Tesco’s contract publishing business. Before Forward Group, Nicki ran her own training and consultancy firm for the media and advertising business for nine years.

    Meanwhile, Orlando Murrin will be the editorial director of the Food Group. Orlando joined Good Food as Editor in October 1997, steering the title through six successive circulation rises and gaining the magazine an international reputation as an authority on home cooking. He will oversee the Food Group’s strategy and vision over the years ahead.

    BBC Magazines is a division of BBC Worldwide which is the commercial consumer arm of the BBC. It is the UK’s third largest consumer magazines publisher, with a portfolio of 35 regular titles for adults, teenagers and children, the company claims.

  • BBC Magazines to launch Disney Explorer next month

     MUMBAI: BBC Magazines will add another title to its pre-teen range on 25 September with the launch of Disney’s Explorer, a publication containing facts, photographic spreads, unique features, fun experiments and competitions.

    Disney Explorer will feature Disney characters such as Lilo and Stitch, with boys and girls aged 7-10 as the targeted readership. It joins pre-teen titles Disney’s Comic and Disney Girl which were launched by BBC Magazines in April, and Disney’s Big Time, which got transferred to BBC Magazines in January. Disney’s Explorer is aimed at children with a passion for exploration and discovery, who love animals and are interested in nature and the environment, and who are fascinated by the weird and wonderful. The launch of the 36-page magazine will be supported by a range of in-store activity and sampling in 1,000 schools in the UK, says an official release.

    BBC Magazines – a division of BBC Worldwide: the main commercial arm of the BBC claims to be the UK’s biggest publisher of children’s magazines. As well as its range of Disney titles BBC Magazines publishes pre-teen titles Girl Talk and Blue Peter. BBC Magazines also works with several rights holders in producing pre-school children’s titles such as Bob the Builder (Hit Entertainment) and Teletubbies (Ragdoll). Disney Publishing Worldwide (DPW) claims to be the largest children’s publisher in the world, with 275 children’s magazines and 120 million children’s books sold each year. DPW publishes books, magazines and continuity programmes in 55 languages in 74 countries, reaching more than 100 million readers each month.