ITV

Category: BBC Broadcast

  • BBC Broadcast to have major presence at Promax India

    MUMBAI: BBC Broadcast, the BBC’s creative agency, will attend the first-ever Promax India, including a panel session from senior account director Jill Lindeman.

    Lindeman will introduce some of the latest television advertising and promotional techniques quite popular in North America and part of Europe in a two-day session titled “New Ways to Engage Your Viewers,” to be held in Mumbai at the JW Marriott, 19-20 July, 2004.

    indiantrelevision.com is the online media partner for the first-ever Promax&BDA India Conference and Awards, which will feature two jam-packed days of over 20 world-class international and local speakers, hands-on workshops and awards.
     
     

    India’s ongoing channel explosion means differentiation, branding and viewer loyalty are under constant pressure. Whether it’s news, general entertainment, movies, sports or kids’ channels, the struggle is the same – how to turn up the volume on the message, the solutions for all this and more will thrashed out at Promax&BDA India 2004.

    Lindemans’panel session will look at the current state of television advertising in order to define three areas, that affect viewers’ behaviour: compression, which reflects the overexposure of messages in the marketplace; connectivity, which represents the varied methods by which people are accessing media namely TV, web, mobile phones, etc.; and Control, which is reflective of the vast control audiences now have over their media for example greater number of channels, digital video recorders, satellite offerings and Internet.
     
     
    Lindeman’s panel session will feature the latest and innovative concepts from around the world, in order to demonstrate creative uses of technology and air time to advertise and promote, which include: product placement, Sponsorships and Advertiser-funded programming and Lower-third promotional platforms. Lindeman will also offer some of the creative examples of these new forms of advertising and promotion from around the world, in addition to investigating how the influx of personal video recorders (PVR) has affected marketers.

    “As a major player in the global broadcasting world we felt it was imperative to play an important role at this gathering as we want to work directly with the broadcast companies in this expanding market using the knowledge we’ve collected over the years,” Lindeman is quoted in media reports saying.

  • BBC Broadcast to conduct session on storytelling at PROMAX&BDA 2004

    BBC Broadcast to conduct session on storytelling at PROMAX&BDA 2004

    MUMBAI: BBC Broadcast, the creative agency from the fold of BBC, will present a panel session on the principles of good storytelling and how the promo-makers, designers and advertisers interpret great stories today. The agency has been nominated for 47 awards at the annual conference taking place 23 June to 25 June at the New York Hilton & Towers in New York City.

    PROMAX&BDA, the global non-profit organisation dedicated to advancing the role and effectiveness of promotion, marketing and broadcast designing professionals in the electronic media, conducts annual conferences across the world to felicitate better communication in the field of marketing and broadcasting and acknowledge professional talents in the fields.
     
     
    Titled There’s a Story Here Somewhere! BBC Broadcast’s panel will take a look at how to engage audiences creatively by telling a great story. The presentation will cover storytelling principles, its innovative applications, the fundamental points of writing a good story and the significance of the story’s structure when making promo spots.

    BBC Broadcast business director global Nigel Cole and senior account director Jill Lindeman will lead the session.

    “In today’s high-tech and high-choice world it’s more than just creative is king. To truly capture the audience, whether it be on television or a mobile phone, the strength of the story is critical. Throughout history, the great storytellers have enticed their audiences by using creative ways to tell their stories using popular, contemporary mediums. We must also find ingenious ways of telling our stories but in a 30 second spot,” said Lindeman.

    At this year’s PROMAX&BDA conference, BBC Broadcast is nominated for 45 PROMAX World Gold Awards, one BDA World Gold Award, and also for the prestigious Rocket Award, that takes the tally to 47. The winners will be announced on 24 June.