ITV

Category: Barista

  • Barista rolls out mega ‘Trump Card’ promotional campaign

    MUMBAI: Keeping the festive spirit in mind Barista has introduced an exciting two-month mega promotion called ‘Trump Card,’ through which over 2000 fabulous prizes will be given away. This promotion will be held across all cities where Barista outlets are present except Bangalore. Participation to this promotion is free and is applicable for anyone making purchases at Barista.
     
     
    Through this promotion, every time a consumer buys one beverage other than water and add ons, he earns one stamp on the card. For award of stamps the member needs to present his/her card to the cashier at the time of ordering at the Espresso Bar. The stamps accumulated can be redeemed for one complimentary beverage (Cappuccino, Caffe Latte, Brrrista or Iced Latte). At the end of the programme all the cards will go for a lucky draw and winners could win Pepe Jeans Merchandise, Nirvana Jewelry, a trip to Macau, Fastrack Eye Gear or MI Watches.
     
     
    The ‘Trump Card’ will include a short application form in which the following information needs to be entered: Name, mailing address, telephone number, Email address and occupation.
     
     
    The customers can take the ‘Trump Card’ from the store, fill the details mentioned above and handover the card to the brew master.

     

    Commenting on the launch of the promotion, Barista Coffee Company vice president – marketing Brotin Banerjee said, “Trump Card is a mega promotion launched for the first time by Barista, where we have partnered with brand names such as Pepe, Nirvana, MI Watches, Fastrack and Macau Tourism to provide additional benefits to our customers. We have always believed in adding value to our customers and we have put together a superb mix of world-class prizes and exciting rewards. This promotion has something for everyone in the family.”

  • Barista, Wisdom Tree promote Garfield books at Barista outlets

    NEW DELHI: Barista is going places. After the recent tie up with Inmatch Modelling to hunt for “Faces of the Future,” the coffee major has now tied up with the renowned publishing house Wisdom Tree. Together they bring the irrepressible, intelligent, lazy and coffee-drinking cat Garfield all packed into a collection of books to India for the first time.
     
     
    Barista joins in the party by displaying and selling the Garfield books all across their espresso bars in India. Infact, this is the first time that Barista will actually be selling books, infact selling anything apart from their core functional products—coffee and accompaniments.

    Over 130 million Garfield books – for both adult and teenage readers – have been sold worldwide. The Garfield comic strip appears daily in 2,600 newspapers worldwide.
    It appears in 63 countries, translated into 23 languages, read by 26,30,00,000 readers. Garfield, created by Jim Davis and circulated by Universal Press Syndicate, is the world’s most syndicated comic strip.

    Commenting on the synergies of this association, Barista Coffee Head – Marketing Brotin Banerjee says, “Barista is delighted to be associated with Garfield books by Wisdom Tree. This innovative initiative heralds an exciting new phase for Barista’s promotional licensing business in India and is a big leap towards achieving the Barista’s mission to provide consumers multiple access points to the brand and properties.”

    Wisdom Tree publisher Shobhit Arya comments, “I believe two things one cannot do without are oxygen and humour and we seem to be desperately in need of both. I am sure Garfield will add to the laughter around. Also I hope this innovative tie up with Barista will change the way we look at book selling in India and give a fresh perspective towards marketing books”

  • Barista, CNN make connection over hot coffee

    Barista, CNN make connection over hot coffee

    MUMBAI: Coffee chain Barista and CNN recently tied up for an SMS contest – Make the connection over hot coffee – in association with contests2win.com. The interactive promotion was undertaken by CNN who wanted to target Barista’s consumers.
     
     
    A lot can happen over coffee!

    Speaking about the contest and the tie up with CNN, Barista Coffee Company Limited head (marketing and strategy) Brotin Banerjee said, “CNN contacted Barista as they were interested in doing an interactive promotion with their target consumers. They felt Barista consumers were their target audience and a co-promotion with us could bring them added viewership and interaction possibilities with their core set of consumers.”

    Barista on its part felt that CNN was a brand in which their consumers would show a keen interest as there was a large brand fit. “With such a large consumer footfall taking place in the various outlets, partners are interested in co-promoting their products within our outlets to win over such an attractive segment of people,” added Banerjee.

    Through this SMS contest, people can SMS CNN to 8558 and win newsworthy CNN merchandise in the form of a desk set, flashlight, T-Shirt, desk clock, pen or a “Your World Today” Post-it pack from CNN.

    Refusing to elaborate on the financial terms of the deal between CNN and Barista, Banerjee however, said, “We do not discuss financials, however it is important to note that we do activities more out of adding value in terms of excitement, interest and gratification, to our consumers than solely based on financials. More importantly there needs to be a brand fit between the two partners, one important criterion being brands that enjoy mass – class status.”

    Other companies and products that Barista has tied up with are MTV, Lee, Whirlpool, Kotak, Ponds Femina Miss India, National Geographic Channel, Channel [V], Star World, Elle and Canon. Banerjee elaborated, “We have worked with these brands for various promotions covering various aspects of promotions and benefits, for example: mention on media, instant gratification for our consumers, merchandise sales, special offer for Barista consumers and the likes.”

    Talking about how the contest with CNN has helped the coffee major, Banerjee said, “This contest has helped generate consumer buzz and visibility for CNN as they are offering goods to be won on SMSing their response to a specific number. For us it is a special deal exclusive for our consumers where they get rewarded for their continued patronage of the Barista Brand.”

    The coffee major is always on the lookout for exciting and innovative methods to add to the consumer excitement and interest. Said Banerjee, “This tie up reinforces the same fact as well as an association between two premium brands and the inherent rub offs of each other’s strengths. Also as we are an experiential brand and in the business of spreading the ‘joy of coffee’, such promotions help us reinforce that position too.”

    The saying – ‘A lot can happen over coffee’ sure rings true in this case.

  • Barista, Inmatch Modelling hunt for “Faces of the Future”

    MUMBAI: Coffee major Barista and Inmatch Modelling have tied up in an interesting effort to find fresh new faces for careers in modeling and acting.
     
    Between 6 and 13 November model coordinators from Inmatch Modelling will be sampling the best of international coffees at Barista in the Juhu suburb of Mumbai as they wait for the “Faces of the Future” to walk in.

    Inmatch Modelling COO Anup Seth says, “We see a perfect fit between the Barista customer profile and the kind of people we are looking for. Barista, especially the outlet at Juhu, is a popular hangout for young, spirited people with contemporary good looks and oodles of attitude to match. Just what we are looking for!!”

    “Our coffee just got a little sweeter!” says Barista Coffee Company Limited head – marketing and strategy Brotin Banerjee. “Our proposition has always been the best of coffees with a little extra. Today, that little extra comes in the form of attractive modeling and acting contracts. We will be looking at more such tie-ups at Barista Espresso bars across the country with a view to leveraging our brand equity to create further compelling reasons to visit for our customers,” he added.

  • Barista ties up with Sony Music for ‘live’ music band

    NEW DELHI: In another marketing strategy, coffee major Barista will have live music evenings at various outlets this winter as the company presents ‘Oceans,’ the music band that will perform live till 14 December 2003.
     
     
    Barista Coffee has tied up with Sony Music for this activity. Under this association Sony Music would endorse CDs and music cassettes of their recent acts, which will be used as the lucky draw prizes for the participants.

    Consumers buying food, beverage and merchandise for Rs 110 and above during specified hours of the performance, will be entitled to participate in the lucky draw. The prizes will be given away in a couple of draws during the performance.

    ‘Oceans’ is an upcoming music band comprising extremely talented musicians. These musicians come from different parts of the globe with a common perception to life. Jolly, who is founder of the group is a 25 years old aspiring youth, zestful enough to motivate crowds by his ‘divine musical waves’, as he says.

    Barista has come up with this activity in order to promote and encourage new talent. It is also to express its gratitude to the customers for believing in their brand, according to a company statement.

    Barista Coffee Company Limited head of marketing and strategic planning Brotin Banerjee said, “We at Barista believe that music, art and theatre is central to the Barista experience.”

    The activity started early this week at Noida (in the outskirts of Delhi).