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Impact of DAS on Sports Ecosystem

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DAS  (digital addressable system) is here to stay. Despite the shortcomings, the hiccups in the implementation of the first two phases, the government has announced that it will not extend the deadlines of December 31, 2015 for phase III areas and December 31, 2016 for phase IV, when the entire country is expected to be digitised. After complete switchover, cable TV services will be available only through set top boxes in India.

 

We, at the Indiantelevision.com are starting a new section – ‘The Impact of DAS’ through which thought leaders, experts from the television ecosystem will share their thoughts, ideas, and say their piece on the subject. We are beginning with the impact of DAS on the sports broadcasting ecosystem. 

 

Our first expert for the section is Sony Six and Sony Kix Business Head Prasana Krishnan. Sony Six and Sony Kix are a part of the Sony Pictures Network (earlier known as Multi Screen Media Network.) 

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Excerpts:

 

How big an impact has phase I and II digitisation made when it comes to subscription revenues?

 

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Digitisation is a very significant and essential step for unlocking the true subscription potential.  It is designed to benefit all stakeholders including content owners, broadcasters, distributors and consumers as it brings addressability and transparency into the system.  We are still in early stages of this and full addressability is still some time away but the overall impact on subscription revenues has been very positive. 

 

From a sports broadcaster’s point of view are you happy with the two phases of digitisation?

 

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The first two phases of digitisation have primarily focused toward catering to the change in the 4 metro’s and households in cities with over 1 million in population.  The experience and progress has been quite positive as the consumer in India is today getting unprecedented access to sports content.  The analog regime had some capacity limitations which often meant prioritisation of sports and ignoring niche interests.  Digitisation has been a key factor behind the growth of non-cricket sports viewership in the country as it has enabled access to such content on a consistent basis.  While the overall progress in these markets is very positive, the full potential is still to be unlocked and a lot still remains to be done in terms of full addressability, channel packages, etc.   

 

Is the sports broadcasting industry in a subscription positive scenario? Or we are still ad dependent?

 

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Globally, sports broadcasting is primarily driven by subscription and in some cases, it can be even as high as 90 per cent of total revenues.  In India, dependence on ad spends is still very high and I think it will continue to be so in the foreseeable future.  But the share of subscription revenues has seen a good increase in recent years with the advent of DTH sector and digitisation and will hopefully continue to grow. 

 

Are sports like Football, Badminton which are hugely popular but attract limited advertising profitable assets for a sports broadcaster?

 

With spur in economic developments and maturing viewership preferences, sports viewership in the country has moved from a single sport to a multi-sport consumption. Compelling alternate sports have now taken a step ahead, and we are seeing their popularity permeate down amongst the Indian audiences leading to increased overall demand for alternate sports.  While certain sports like cricket are extremely advertiser friendly due to their format, others like football, badminton, etc have higher limitations in terms of advertising.  But these sports can be profitable especially with the advent of digitisation and the improving subscription market.

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With phase III and IV scheduled do you see a substantial upward growth in subscription revenues?

 

 Digitisation is clearly beneficial for sports broadcasting and some of the benefits are already visible from the first two phases.  Phase III and phase IV will help in continuing this growth and would be clearly positive for the industry.

 

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How can a non-cricket sport or a sport with limited ad room turn profitable for broadcasters?

 

We are currently in a very exciting decade for sports consumption with viewership patterns and preferences showing a particular change over the previous years.  Non-cricket sports have been at the forefront of growth in the country and fans are increasingly connecting with these sports.  Eventually, profitability is clearly a factor dependent on viewer acceptance besides costs.  It is not possible to have a generic answer that applies for all non-cricket sports as it would be a case specific.  If a particular sport has found strong viewer acceptance, profitability will definitely follow irrespective of advertising inventory constraints.

Cable TV

Den Networks Q3 profit steady despite revenue pressure

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MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.

Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.

Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.

The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.

In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.

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Plugging along as Hathway tunes in steady profits this quarter

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MUMBAI: In a quarter where staying connected mattered more than moving fast, Hathway Cable and Datacom kept its signal steady. The cable and broadband major reported a net profit of Rs 21.7 crore for the December 2025 quarter, marking a clear improvement from Rs 13.6 crore a year earlier, even as pressures persisted in parts of its operating portfolio.

For the quarter ended December 31, 2025, revenue from operations stood largely flat at Rs 536.6 crore, compared with Rs 511.2 crore in the same period last year. Including other income of Rs 21.1 crore, total income rose to Rs 557.7 crore, reflecting incremental gains despite a competitive media and connectivity landscape.

Profitability improved on the back of disciplined cost control and higher contribution from associates. Profit before tax increased to Rs 28.2 crore, up from Rs 19.1 crore in Q3 FY25, aided by Rs 3.9 crore in share of profit from associates and joint ventures. After tax, earnings for the quarter climbed nearly 60 per cent year-on-year.

Over the nine months ended December 31, 2025, Hathway reported a net profit of Rs 71 crore, compared with Rs 57.7 crore in the corresponding period last year. Total income for the nine months came in at Rs 1,677.3 crore, up from Rs 1,599.8 crore, while profit before tax rose to Rs 94.7 crore from Rs 84.2 crore.

A closer look at the segments shows a familiar split story. The cable television business remained under pressure, reporting a segment loss of Rs 11.4 crore for the quarter, though this narrowed sharply from the Rs 16.6 crore loss seen a year ago. In contrast, the broadband business returned to the black, delivering a modest but positive contribution of Rs 4.2 crore, helped by associate income. Dealing in securities continued to be a bright spot, generating Rs 14.7 crore in quarterly profits.

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Costs stayed broadly contained. Pay channel costs, the single largest expense, rose to Rs 287.4 crore, while depreciation and amortisation stood at Rs 74 crore. Finance costs remained negligible at Rs 0.2 crore, keeping leverage risks in check.

Hathway’s earnings per share for the quarter improved to Rs 0.12, up from Rs 0.08 a year ago. The company maintained a strong balance sheet, with total assets of Rs 5,302.4 crore and total liabilities of Rs 848.9 crore as of December 31, 2025.

While structural challenges persist in the traditional cable business, the numbers suggest Hathway is slowly recalibrating its mix trimming losses where needed, leaning on associate income, and keeping the broadband engine ticking. For now, the company may not be racing ahead, but it is clearly staying tuned in to profitability.

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Signal drop Tejas Networks’ numbers stay patchy in a volatile quarter

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MUMBAI: In telecom, even the strongest signals face interference and Tejas Networks Limited’s latest numbers show just how noisy the airwaves remain. The Tata Group-backed networking firm reported unaudited standalone revenue of Rs 305.72 crore for the quarter ended December 31, 2025, up sequentially from Rs 261.37 crore in the September quarter, but sharply lower compared with the Rs 2,642.05 crore clocked in the year-ago period. The topline recovery, however, was overshadowed by a pre-tax loss of Rs 303.20 crore, widening from a Rs 473.03 crore loss in the previous quarter, and reversing a Rs 211.06 crore profit reported in the December 2024 quarter.

After tax, the company posted a loss of Rs 196.89 crore for Q3 FY26, compared with a loss of Rs 307.17 crore in Q2 FY26 and a profit of Rs 165.42 crore a year earlier. For the nine months ended December 31, 2025, Tejas Networks reported revenue of Rs 769.02 crore and a loss after tax of Rs 697.97 crore, a sharp swing from a Rs 512.67 crore profit in the corresponding nine-month period last year. The numbers reflect a year marked by execution challenges rather than demand collapse.

Costs remained the dominant spoiler. Total expenses for the December quarter stood at Rs 616.50 crore, driven by elevated material costs, employee expenses and provisioning. The company also flagged several one-offs and adjustments: a Rs 9.85 crore provision linked to the implementation of new labour codes, ₹24.35 crore in warranty provisions, and reversals related to inventory obsolescence. Earlier quarters had already absorbed heavy charges tied to contract manufacturing losses, design changes and write-downs, the hangover from which continues to weigh on profitability.

Tejas reiterated that it operates as a single reportable segment focused on telecom and data networking products and services, offering little insulation from sector-wide volatility. While revenue momentum has stabilised sequentially, the contrast with the previous financial year remains stark. For context, the company closed FY25 with audited standalone revenue of Rs 8,915.73 crore and a profit after tax of Rs 450.66 crore, underscoring how sharply the operating environment has shifted in FY26.

The results were reviewed by the audit committee and approved by the board on January 9, 2026, but they leave investors with a familiar question: when does recovery turn structural rather than episodic? For now, Tejas Networks appears to be in reset mode, balancing execution clean-up with cost discipline. In a sector where margins can be as fragile as fibre strands, the next few quarters will matter as much as the signals the company sends to the market.

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