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MUMBAI: It’s time to let those curls run wild. Dove India has launched Reclaim Your Curls, a new campaign featuring actor Taapsee Pannu that celebrates the...
MUMBAI: Brush up your creativity. The government of Maharashtra’s department of cultural afairs, in collaboration with the Advertising Agencies Association of India, has extended the deadline for...
MUMBAI: Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has unveiled Mouni Roy as its brand ambassador, marking the launch with its first-ever television commercial....
MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural...
MUMBAI: When the Diwali lamps are lit, Borosil is making sure the kitchens sparkle too. The beloved Indian kitchen brand has launched a festive radio campaign...
MUMBAI: ET Now Swadesh, India’s fastest-growing Hindi business news channel, is turning four this October, marking the milestone with a day-long programming special themed ‘Swadesh Ke...
MUMBAI: Rolling onto the pitch in style, Apollo Tyres has made its debut on the Indian men’s cricket team jersey, strengthening its three-year partnership with the...
MUMBAI: MMTC-PAMP is adding some star sparkle to its gold, announcing Sonakshi Sinha as the face of its new Sona Sahi Hai campaign. The actress now...
MUMBAI: From the pitch to perfume, Jasprit Bumrah is switching gears as Ralph Lauren Fragrances unveils him as the new ambassador for Polo 67 in India....
MUMBAI: NTT Data has snapped up Exah, a Salesforce consulting partner and AI implementation specialist, to supercharge its customer engagement game across the Middle East and...
MUMBAI: When storytelling meets strategy, the screen just got sharper. Moe’s Art, the creative-first communications consultancy, has appointed Shantanu Anam as its new creative director, signalling...
MUMBAI: Say cheese, scammers. Dylect is taking Indian roads under watchful eyes with its new Scam Ya Dash Cam campaign, starring Rannvijay Singh. The nationwide push...
MUMBAI: When energy meets industry, sparks are bound to fly and Panasonic just flipped the switch. Panasonic Life Solutions India (PLSIND) has strategically merged its Industrial...
MUMBAI: Twice the mischief, twice the magic. Hindi cinema’s beloved duo Alia Bhatt and Varun Dhawan aka Varia, are all set to light up Prime Video’s...
MUMBAI: When it comes to diamonds, the script often writes itself sparkle, shine, forever. But Ivana Jewels has decided to flip the script, quite literally. In...
MUMBAI: Turn up the volume, the party has just begun. Tips Films and Tips Music have dropped Sheher Ghumawa, the high-octane first track from their upcoming...
MUMBAI: Talk about putting the pedal to the metal. Heineken 0.0 and Fancode are shifting Indian Formula 1 fandom into top gear with a new partnership...
MUMBAI: Nielsen is giving TV viewership a fresh scoreboard with the launch of its revamped weekly ranking reports, now supercharged by Big Data plus Panel measurement....
MUMBAI: When the valley sings, the world listens. On Sunday, 26 October 2025, Srinagar will echo with music as Sonu Nigam headlines the first-ever live concert...
MUMBAI: Godrej is out to scrub away an invisible laundry menace – leftover detergent. Its latest ad campaign for the brand’s AI-powered front load washing machines...
MUMBAI: When influence meets intelligence, the result is Animeta Brandstar’s latest winning streak. The tech-data enabled influencer marketing firm has been scripting campaigns that don’t just...
MUMBAI: When it comes to big ideas, Raj Kamble now has the best seat in the house. The founder & CCO of Famous Innovations has been...
OTTAWA: Ross Video is buying ioversal, the German creator of Vertex, a platform for immersive audiovisual experiences that has powered interactive exhibits and large-scale productions worldwide....
NEW YORK: Laura Maness is stepping down as global chief executive of Grey, the 105-year-old advertising agency, after more than three years at the helm. In...
MUMBAI: Ajay Devgn is putting his name on cinema screens—literally. The actor launched Devgn Cinex on Maha Navami, rebranding the NY Cinemas chain at North Bombay’s...
MUMBAI: Nupur Mehta has landed at James Douglas as managing partner, capping a year of musical chairs in India’s executive search industry. She left PageExecutive in...
LOSA ANGELES: Jane Goodall, the pioneering primatologist – who was the subject of two dozen documentaries and films and many more books and whose ground breaking...
BURBANK: Disney is ditching Star. From 8 October, Hulu—until now available only in America and Japan—will become the entertainment brand for adult content on Disney+ in...
MUMBAI: From slam dunks to cloud chunks, basketball is getting a digital makeover. The National Basketball Association (NBA) has inked a multi-year deal with Amazon Web...
MUMBAI: When Gautam Gambhir smiles in an ad, you know the commute must be smooth. Uber India has rolled out a fresh campaign featuring cricket stalwarts...
PARIS: Brand money is flooding into television. At Mipcom Cannes this month, the world’s largest TV market is rolling out the red carpet for corporate storytellers...
PARIS: TV Asahi is throwing a Dorayaki Party at Mipcom on 14 October to celebrate the return of Doraemon, Japan’s time-travelling robotic cat, to French screens...
MUMBAI: Usain Bolt swapped his sprinting spikes for football boots last night, tearing across a floodlit pitch at Mukesh Mills in a raucous 5v5 exhibition match...
NEW DELHI: Ram Charan, the pan-Indian film star whose performance in RRR helped secure an Oscar for the blockbuster, will be present at the opening ceremony...
MUMBAI: Chintan Thakker has traded sweet treats for dental care. The senior business director at Wavemaker India, who spent the past four years crafting campaigns for...
MUMBAI: Tanu Prasad is returning to Oberoi Realty as chief executive officer for malls, nearly seven years after she left to join rival Nexus Select Trust....
LONDON: Rahul Titus is leaving WPP after a dozen years, during which he transformed Ogilvy into the world’s largest and most awarded influencer marketing operation. The...
HAMPSHIRE: The subscription economy is heading for $1.2 trillion by 2030, up 67 per cent from $722 billion this year, according to Juniper Research. But consumers...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
KOLKATA: Forget garish hoardings and booming Shubho Sharodiya messages. Ogilvy East has spent a decade transforming Durga Puja advertising from noise into culture—and this year’s crop...
MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been...
MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition...
PENNSYLVANIA: Indegene is buying BioPharm Communications, a specialised marketing agency serving 17 of the world’s top 25 biopharma firms. The acquisition, announced on 1 October, will...
NEW DELHI: Banega Swasth India is back for a 12th season, and this time it means business. NDTV and Dettol’s flagship health campaign will launch an...
MUMBAI: Thirty-three years ago, on 1 October 1992, Zee TV became India’s first private general entertainment satellite television channel. On its anniversary, Zee Entertainment Enterprises is...
MUMBAI: From Zee-ro to hero, India’s private satellite television industry has come a long way since Zee TV first flickered onto screens in 1992. Thirty-three years...
MUMBAI: When the bell rings at the National Stock Exchange (NSE), it doesn’t just mark the opening of trade, it signals the heartbeat of India’s entrepreneurial...
MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future...
MUMBAI: Dish TV is gambling that Indians will pay for convenience. The satellite broadcaster’s new VZY smart television—which bundles DTH and streaming services into one device—has...
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
