Author: indiantelevision.com Team

  • Swipe right on India’s next digital revolution

    Swipe right on India’s next digital revolution

    MUMBAI: Forget just astrology, bollywood and cricket, India’s digital appetite now runs from A to G. According to the Swipe Before Type report unveiled at Lumikai Insignia 2025, Indians are now paying for astrology, bollywood, cricket, dating, education, fandom, and gaming, reflecting a seismic shift from the old offline A-B-C of entertainment to a mobile-first, monetised mosaic.

    Launched by Lumikai, India’s first gaming and interactive media VC fund, the report unpacks how a generation raised on touchscreens is swiping, streaming, and spending its way into new digital frontiers. The insights, drawn from nearly 3,000 mobile users, reveal a nation that’s not just watching but participating.

    Women now make up 46 per cent of India’s interactive media audience, two-thirds hail from non-metro regions, and a whopping 80 per cent use UPI for payments. Half of them subscribe to multiple apps, and one in two downloads a new app every week, proof that India’s entertainment economy is no longer passive, it’s passionately participatory.

    Gaming, once a niche, now commands the biggest share of digital wallets, with players willing to pay for upgrades, skins, and ad-free experiences. Video streaming remains king, with 54 per cent of users paying for premium plans across Netflix, Prime Video, and JioHotstar. Social platforms, meanwhile, are transforming into mini marketplaces where virtual gifting, in-app purchases, and even astrology consultations drive recurring revenue.

    New content trends are also taking hold. Microdramas and short-form storytelling are capturing bite-sized attention spans, while anime has gone mainstream, led by hits like One Piece and Naruto. AI adoption is accelerating too, metro users are 2.5 times more likely to integrate AI into their daily routines than their non-metro counterparts.

    “India has moved from paying for A-B-C offline to A-B-C-D-E-F-G online,” said Lumikai founder and managing partner Salone Sehgal. “Cultural shifts and tech habits are creating entirely new monetisation frontiers.”

    As Sehgal puts it, India isn’t just watching the digital future unfold, it’s swiping it into existence.
     

  • Designing a Warm & Inviting Home: Interior Design Tips for Winters

    Designing a Warm & Inviting Home: Interior Design Tips for Winters

    As temperatures drop and daylight shortens, the home naturally becomes the centre of activity and comfort. Winter is the season of gatherings, introspection, and slowing down — a time when design plays a crucial role in shaping our emotional connection to the spaces we inhabit. The interiors that genuinely stand out this season are those that combine texture, colour, and light to create warmth without excess.

    Here’s a closer look at key design elements and styling cues that can help you curate a home that feels both elegant and inviting this winter.

    Embrace Rich, Warm Colour Palettes

    This winter, colour trends are leaning towards grounding hues that evoke comfort and calm. Shades such as deep navy, olive green, terracotta, rust, and mustard add richness and depth to interiors while maintaining a sense of restraint. When paired with soft, warm lighting, these tones create a cocooning effect perfect for the cooler months.

    Homeowners can introduce these colours through an accent wall, upholstery, drapery, or even artwork. Even small additions, such as a rust-toned throw or mustard cushion covers, can transform the visual temperature of a space. The goal is to move away from stark, monochromatic palettes and embrace tones that feel inherently nurturing.

    Introduce Textures and Fabrics

    While an abundance of layers can feel suffocating in the summer, it has the opposite effect during the winter. It not only adds visual depth but also enhances warmth. Incorporate a mix of wool, velvet, cotton, and faux fur through throws, cushions, carpets, and rugs. A well-layered living room or bedroom can instantly feel more welcoming, particularly when textures are thoughtfully balanced.

    Designers suggest that mixing contrasting materials, such as pairing linen with velvet or cotton with wool, can yield interesting results. Throws from IKEA, textured cushions from H&M Home, or thick wool rugs from Rugberry can be excellent additions. For a touch of sophistication, introduce quilted or faux fur blankets from Jaypore.

    Warm Wood and Rattan Finishes

    Wood, with its natural grain and warmth, is a timeless choice for adding character during the winter months. Whether through flooring, furniture, or accents, wood tones such as oak, teak, or walnut bring depth and grounding energy into interiors. For those who prefer lighter alternatives, rattan and cane offer a similar warmth with a breezier appeal.

    Consider integrating wooden trays, rattan lamps, or wicker baskets to add texture and natural contrast. When positioned near sunlight, these materials accentuate the yellows and browns within a room. Collections from Urban Ladder and The Wicker Story offer handcrafted pieces that can elevate the seasonal aesthetic without overwhelming the space.

    The Rise of the Sunlit Kitchen

    The kitchen, traditionally the heart of the home, takes on an even more central role during winter. Bright, sunlit kitchens are emerging as a key design trend, as they infuse interiors with a sense of optimism and energy. Warm colour palettes such as ochre, butterscotch, and muted mustard help achieve this effect while maintaining a sophisticated tone.

    For instance, Specta’s Butterscotch Yellow quartz surface can be used on countertops or kitchen islands to introduce warmth without sacrificing durability. Quartz surfaces are particularly well-suited for Indian homes due to their stain resistance, ease of maintenance, and ability to reflect light beautifully. Paired with brass fittings, open wood shelving, and soft yellow lighting, such a kitchen creates an inviting backdrop for family gatherings or quiet mornings.

    Creating Comfort Corners

    Small design interventions can make a big difference in how a home feels during winter. Consider curating intimate corners that encourage relaxation — a window seat layered with cushions and a throw, a reading nook with a lamp and side table, or a sunny breakfast spot with winter plants like poinsettias or money plants. These pockets of comfort enhance the aesthetic appeal of your home, transforming interiors into spaces of refuge and rest.

    Conclusion

    Designing a winter-ready home is less about a dramatic overhaul and more about intentional layering of colour, texture, and light. The interplay of rich hues, natural materials, soft lighting, and tactile fabrics can turn even minimalist spaces into welcoming retreats. As the season unfolds, a home designed with warmth and care becomes more than a physical space — it becomes an experience. A place where comfort meets design, and every corner invites you to slow down, stay in, and enjoy the season’s quiet charm.

  • Love takes flight as American Tourister and Masaba pack style with soul

    Love takes flight as American Tourister and Masaba pack style with soul

    MUMBAI: Who says luggage can’t be love at first sight? American Tourister and Lovechild Masaba are here to prove otherwise with their latest collaboration The Trousseau Collection, a line of travel gear that turns every journey into a celebration.

    Launched just in time for the wedding and festive season, the Trousseau Collection captures the spirit of new beginnings and the joy of travel. Whether it’s a bride jetting off to her honeymoon, a cousin flying to a destination wedding, or a friend simply taking a break from shaadi chaos, these suitcases promise to make every departure feel like a stylish arrival.

    Crafted for the modern Indian traveller who loves to express themselves, the collection combines American Tourister’s trusted travel expertise with Masaba Gupta’s signature design flair. Soft pastel tones of pink, grey, blue and white meet whimsical lotus and elephant motifs, timeless Indian symbols of love, luck, and togetherness all brought to life in sleek, contemporary silhouettes.

    “It’s celebration in motion,” said Samsonite executive director of marketing for South Asia Anushree Tainwala. “With The Trousseau Collection, we wanted to capture the excitement of new beginnings from destination weddings to festive getaways. Partnering with Lovechild Masaba allowed us to bring a bold, joyful aesthetic to travel gear that’s as stylish as it is functional.”

    For Masaba Gupta, the collaboration is deeply personal. “A trousseau isn’t just what you carry, it’s a reflection of who you are,” she said. “LoveChild has always been about self-expression, and this partnership with American Tourister lets us create luggage that’s as bold and beautiful as the people who carry it. It’s for anyone who travels through life with flair and fearlessness.”

    The pieces are built from lightweight yet durable polycarbonate, ensuring strength without bulk, while practical details like TSA-approved locks, double spinner wheels, and a printed interior lining with organiser pockets keep essentials secure and sorted. The collection beautifully balances utility with emotion perfect for those who want their luggage to tell a story, not just store one.

    Continuing American Tourister’s tradition of blending fashion with function, this range celebrates India’s vibrant travel culture with a stylish twist. It’s not just about getting from one place to another; it’s about doing it with panache, purpose, and a pop of personality.

    From the runway to the runway, The Trousseau Collection ensures that wherever life takes you next be it a wedding, a weekend getaway, or a brand-new beginning you’ll always be travelling in style.

    Watch the campaign film here: 

  • Snap and IAS team up to make ads crystal clear

    Snap and IAS team up to make ads crystal clear

    MUMBAI: Snap and Integral Ad Science (IAS) are taking transparency to a new level, giving advertisers something worth snapping about. The duo has expanded their measurement partnership to cover every corner of Snapchat, including the app’s most intimate space, the chat feed.

    The move means advertisers can now measure viewability and invalid traffic (IVT) for sponsored snaps and chat feed ads, ensuring their campaigns reach real users in brand-safe environments. With this update, IAS now offers full coverage across all Snapchat ad formats and devices, from stories to AR lenses.

    “Advertisers want to reach Snapchatters through authentic, measurable campaigns,” said Snap Inc global director, Ad partnerships group Fintan Gillespie. “With Sponsored Snaps, we’re giving brands even more ways to connect, while ensuring trusted third-party verification through IAS.”

    IAS CEO Lisa Utzschneider added, “We’re committed to giving advertisers transparency wherever they spend. Expanding our partnership with Snapchat shows our shared focus on verification, brand protection and campaign performance.”

    IAS’ total media quality solution for Snap gives brands access to advanced metrics like Time-in-View, IVT rates, and brand suitability reports, all powered by machine learning that analyses image, audio and text frame by frame.

    Since joining forces in 2018, IAS and Snap have steadily widened their measurement suite, from viewability and invalid traffic tracking to brand safety and attention measurement. This latest update cements their collaboration as a gold standard for accountable, engaging advertising in the social space.

     

  • Golden hour for BTS fans as Jung Kook’s world lights up Mumbai

    Golden hour for BTS fans as Jung Kook’s world lights up Mumbai

    MUMBAI: It’s finally golden hour for Indian BTS fans. The world of Jung Kook, the youngest member and “Golden Maknae” of the global pop phenomenon BTS, is set to shimmer in Mumbai as GOLDEN: The Moments, a global exhibition celebrating his first solo album makes its India debut.

    Presented by Bookmyshow Live in partnership with Hybe, the exhibition opens its doors at Mehboob Studios from 12 December 2025 to 11 January 2026, inviting fans to step inside Jung Kook’s creative universe. Tickets go live on 6 November at 12 pm, exclusively on Bookmyshow, with early buyers gaining special access to a preview night that promises a first-hand glimpse into the artist’s golden world.

    A tribute to Jung Kook’s evolution from prodigious performer to global pop icon, GOLDEN: The Moments celebrates his artistry across immersive zones that blend sound, visuals, and emotion. From the cinematic spectacle of Standing Next to You in GOLDEN: THEATER to behind-the-scenes glimpses in SOLID CINEMA, the exhibition offers fans a rare chance to see how inspiration becomes music, and how music becomes magic.

    The journey begins with THE RECORD OF “GOLDEN MOMENTS”, tracing Jung Kook’s rise from his debut to superstardom, and continues through GOLDEN: RECORDS, a shrine to his global achievements with awards, performance gear, and rare photos. Fans can experience remixed tracks in GOLDEN: PHOTOS, tune into the layers of his song Hate You in GOLDEN: SOUNDS, and relive hits like Seven (feat. Latto), 3D (feat. Jack Harlow), and Standing Next to You in Shine Cinema.

    For Jung Kook’s Indian fans, this isn’t just an exhibition, it’s a pilgrimage. “Our partnership with Hybe marks an exciting new chapter in bringing transformative global experiences to India,” said Bookmyshow chief business officer for live events Naman Pugalia. “With one of the world’s most passionate BTS communities here, GOLDEN: The Moments connects fans more deeply to Jung Kook’s artistry and the universal power of music.”

    HYBE echoed this sentiment, calling India “one of the most dynamic and fast-evolving music markets in the world.” The company added, “Through GOLDEN: The Moments, we’re glad to open this new chapter with Bookmyshow Live, connecting Jung Kook’s heart to the voices of Indian fans.”

    Every element of the exhibition from his glittering stage costumes and concert visuals to unseen rehearsal footage has been curated to highlight Jung Kook’s duality: the superstar who commands global stages and the artist quietly perfecting his craft behind the scenes. Visitors can even leave personal notes, becoming part of Jung Kook’s continuing golden story.

    For India’s rapidly growing K-pop community, this marks a milestone moment. What began as a digital fandom thriving on live streams, fan edits, and global hashtags now steps into the real world as GOLDEN: The Moments transforms virtual admiration into a shared, tangible celebration.

    As the exhibition opens, it shines not just on Jung Kook’s luminous career but on India’s rising place in global pop culture. For millions of fans ready to walk through the golden doors, Mumbai’s Mehboob Studios is about to turn into the brightest stage of them all.

  • Justice takes the spotlight as Junglee Pictures screens haq

    Justice takes the spotlight as Junglee Pictures screens haq

    MUMBAI: Justice found its stage and the stars took the stand as Junglee Pictures hosted an exclusive screening of its upcoming legal drama Haq in New Delhi. The evening saw a rare confluence of cinema and statesmanship, with union ministers Hardeep Singh Puri and Kiren Rijiju, Delhi lieutenant governor VK Saxena, former chief justice of India DY Chandrachud, and Times Group managing director Vineet Jain gracing the red carpet at The Chanakya Mall.

    Directed by Suparn S Varma, Haq stars Yami Gautam Dhar and Emraan Hashmi in a gripping tale inspired by a landmark supreme court judgment. The film explores the collision between personal faith and secular law, tackling patriarchy and power while celebrating justice and equality. Written by Reshu Nath, it’s the kind of story that lingers long after the credits roll, a mix of emotion, courage, and conversation.

    Produced by Junglee Pictures in association with Insomnia Films and Baweja Studios, Haq also features a compelling debut by Vartika Singh alongside Sheeba Chaddha, Danish Hussain, and Aseem Hattangady.

    From the first half alone, the film struck a chord with its audience. “It’s not just about women’s empowerment but about justice denied because of personal laws. Everybody should see this movie,” said Hardeep Singh Puri. Union minister Kiren Rijiju added, “The film carries a message that shouldn’t be limited to the screen, every Indian should watch it.”

    Former CJI DY Chandrachud called the screening “an emotional and personal moment,” reflecting on the historic judgment that inspired the narrative. “The rights given to women can’t be taken away, they are vindicated in law and in spirit,” he said.

    Echoing the sentiment, Times Group MD Vineet Jain remarked, “There are two kinds of films, the purely entertaining and those that make you think while entertaining. Haq is both.”

    Set to release in cinemas worldwide on 7 November, Haq promises to be more than just another courtroom drama, it’s a stirring plea for justice, equality, and the courage to question.
     

  • Rahul Dravid pads up for Paradeep Phosphates campaigns

    Rahul Dravid pads up for Paradeep Phosphates campaigns

    MUMBAI: Rahul Dravid has taken guard again, this time not on the pitch, but in the fields. Paradeep Phosphates Limited (PPL), one of India’s largest private fertiliser producers, has roped in the cricketing legend as its brand ambassador to champion innovative and sustainable farming practices.

    The partnership brings together two names known for trust, consistency, and performance. Dravid’s steady hand and PPL’s farmer-first ethos aim to inspire India’s growers to adopt smarter, more sustainable methods through two nationwide campaigns, “Kheti Ka Game Changer” and “NPK & Organic Fertilizers Ki Winning Team.”

    The campaigns use cricketing analogies to make agronomy simple and engaging. In the first, Dravid fronts Jai Kisaan Navratna Nano Shakti Nano DAP, likening nano fertilisers to game-changing strategies that improve yield and efficiency. In the second, balanced fertilisation takes centre stage with nitrogen, phosphorus, and potassium playing star “team roles,” promoting soil health and stronger crops.

    “We are thrilled to welcome Rahul Dravid to the PPL family,” said Paradeep Phosphates managing director and CEO Suresh Krishnan. “His discipline and integrity mirror our values. Just as he led teams to victory through patience and planning, our products empower farmers to achieve winning outcomes season after season.”

    Dravid echoed the sentiment, saying, “Farmers and sportspersons share a similar spirit, both rely on patience, timing, and the right support to succeed. I’m proud to be part of an initiative that helps India’s farmers make practical, informed choices.”

    Backed by sister company Zuari FarmHub Ltd (ZFHL) in collaboration with TERI, PPL’s nano fertilisers have shown strong results in boosting crop yield while promoting sustainability. The new campaigns will roll out across television, print, and digital platforms, taking Dravid’s calm resolve and PPL’s innovation to millions of farmers nationwide.

    Looks like Dravid’s next innings will be played on fertile ground, where discipline meets growth and every crop has a shot at victory. 
     

  • F1 and Heineken shift gears with turbocharged partnership

    F1 and Heineken shift gears with turbocharged partnership

    MUMBAI: When beer meets the roar of engines, magic happens. Formula 1 and Heineken have renewed and expanded their global partnership, continuing a nearly decade-long collaboration that’s been as smooth as a perfectly poured pint.

    First teaming up in 2016, the partnership has delivered unforgettable fan moments both on and off the track, from high-octane hospitality experiences to Heineken’s signature pop-up bars. Now, the new multi-year deal takes the alliance into overdrive with fresh activations, bold fan engagement, and a unique twist for motorsport lovers.

    The F1 fan zone, now presented by Heineken 0.0, will bring immersive experiences to race weekends, alongside vivid branding and innovative in-person installations. The brewer will also enjoy naming rights for three Grands Prix each season.

    Adding an extra shot of excitement, Heineken has launched the ‘Star Fans’ campaign, celebrating the most passionate F1 supporters through exclusive online content, competitions, and awards. But the real showstopper is the world’s first F1 season ticket, a carbon fibre-crafted pass that grants one lucky fan and a friend access to every race on the calendar, complete with travel and accommodation.

    Formula 1 president and CEO Stefano Domenicali hailed the partnership, saying, “Heineken has stood alongside Formula 1 for nearly a decade with a shared passion for delivering an unrivalled spectacle. Together, we’ll continue to push boundaries and bring fans closer to the action.”

    Echoing the excitement, Heineken CEO and chairman Dolf van den Brink added, “This partnership is about more than sponsorship. It’s about connecting fans, creating experiences, and celebrating the incredible energy of F1 – all with a cold Heineken 0.0 in hand.”

    As the two global powerhouses toast to their next chapter, one thing’s clear, this partnership is still firmly on pole position.

     

  • Bloomingdale PR grows its northern roots with Sanya Jain

    Bloomingdale PR grows its northern roots with Sanya Jain

    MUMBAI: Bloomingdale Public Relations is turning the spotlight on Delhi with a key leadership move. The boutique PR firm, known for its strategic storytelling and stronghold across Asia, has appointed Sanya Jain as strategic communications lead – north, reinforcing its focus on expanding operations in the capital.

    Based in New Delhi, Sanya will head Bloomingdale’s regional growth, client relations, and team culture across North India, reporting directly to Bloomingdale PR CEO Vikram Kharvi.

    With a decade of experience spanning consumer, corporate, crisis, and internal communications, Sanya has collaborated with industry giants including HP, Google, Microsoft, and TikTok. Her track record in shaping narratives and leading reputation strategies makes her a strong fit for Bloomingdale’s next growth phase.

    “We’re thrilled to welcome Sanya to lead our Delhi operations,” said Bloomingdale PR CEO Vikram Kharvi. “Her strategic acumen and forward-looking approach will be instrumental in strengthening our presence in one of India’s most dynamic markets.”

    On her appointment, Sanya Jain shared, “I’m excited to take on this role and contribute to Bloomingdale’s creative and strategic legacy. I look forward to building impactful partnerships and meaningful campaigns across Delhi and beyond.”

    The move marks another step in Bloomingdale PR’s nationwide expansion, as the firm continues to deepen its roots in key Indian markets with a focus on innovation, talent, and impactful communication.

  • Zee reels in record highs with a blockbuster show of movie magic

    Zee reels in record highs with a blockbuster show of movie magic

    MUMBAI: In a cinematic twist worthy of its own premiere, Zee Entertainment Enterprises Ltd. (‘Z’) has pulled off a blockbuster of its own recording a three-year high share of 28.7 per cent in the Hindi movie cluster in Q2FY26. Proving that great storytelling never goes out of style, the content and technology powerhouse has reaffirmed its dominance in India’s ever-competitive movie broadcast landscape.

    Leading the charge is Zee Cinema, which reclaimed its position as the No. 1 Hindi movie channel (15 plus HSM Urban) this quarter. Its line-up of premieres from the rural rumbler Jaat to the slick actioner Game Changer pulled in massive audiences. But it was Pushpa: The Rule – Part 2 that truly stole the show, delivering the highest-rated movie premiere of FY26 so far. The last film to achieve a similar feat? Gadar 2, also a Zee Cinema triumph from November 2023.

    Meanwhile, Zee’s Free-to-Air dynamos Anmol Cinema and Zee Action flexed their reach muscle, becoming the most-watched channels across all languages and genres. Each channel drew in more than 116 million viewers, proving that free TV still holds unbeatable sway in Indian households.

    The story doesn’t end in Hindi. Zee’s regional clusters continue to script their own success stories. In Marathi, Zee Talkies, Zee Yuva, and Zee Chitramandir maintained their near-50 per cent market share, with the world television premiere of Phullwanti delivering the highest ratings of the quarter. Down south, Zee Thirai (Tamil) and Zee Cinemalu (Telugu) kept their leadership intact, while Zee Biskope in the Bhojpuri belt ranked among the top three in its market, a cinematic sweep across regions.

    “The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation,” said a company spokesperson. “The genre’s unmatched reach and strong resonance amongst male viewers and the youth also enable it to deliver scale and strategic value to advertisers across markets.”

    And those advertisers are clearly tuning in. The genre’s steady viewership and distinct audience base make Hindi movie channels a mainstay in media mixes for India’s top ten advertisers. In September 2025 alone, Zee’s 22 movie channels across six languages reached over 550 million viewers, a testament to the scale and staying power of its cinematic empire.

    From Hum Aapke Hain Koun and Karan Arjun to RRR and Bobby, Zee’s vast film library continues to bridge nostalgia and novelty. Some titles have reached iconic status Hum Aapke Hain Koun, for instance, has been watched by a staggering 250 million people over the past five years, roughly equal to the population of the world’s fifth most populous country.

    As Zee continues to blend data with drama and strategy with storytelling, it’s clear the brand isn’t just broadcasting films, it’s curating a cultural phenomenon. For millions of viewers across India, the show must go on and with Zee, it most certainly will