ITV

Author: indiantelevision.com Team

  • Swedish Consul celebrates nobel minds in Mumbai

    Swedish Consul celebrates nobel minds in Mumbai

    MUMBAI: It was a night where intellect met elegance as the Swedish Consul General, Sven Östberg, hosted an exclusive dinner reception in Mumbai to honour Nobel laureates professor James A. Robinson and professor David W.C. MacMillan. The distinguished duo were in the city to attend the Nobel Prize Dialogue, an event celebrating the power of knowledge and collaboration.

    Held at the Swedish Residence, the soirée sparkled with conversations that blended science, diplomacy, and culture. From academia to industry, the guest list featured an impressive mix of leaders who came together to celebrate the laureates’ remarkable contributions, from advancing our understanding of political and economic prosperity to groundbreaking work in chemistry and medicine.

    Adding gravitas to the evening, the Government of Maharashtra’s minister for marketing and protocol Jayakumar Jitendrasinh Rawal, extended a warm welcome to the guests. Nobel Foundation’s executive director Hanna Stjärne, followed with reflections on how scientific dialogue continues to shape solutions to the world’s most urgent challenges.

    The event was also attended by the Swedish Ambassador to India, Jan Thesleff, alongside industry stalwarts and members of the diplomatic corps. Hindi cinema’s swedish-born star, Elli Avram, added a dash of glamour to the intellectually charged gathering.

    Östberg, recalling his own stint as a Nobel attaché in Stockholm 25 years ago, shared how the experience deepened his belief in the values of innovation, fairness, and global cooperation, principles that, he noted, find strong resonance in a city like Mumbai.

    The evening concluded with a lively exchange with the laureates, where guests gained rare insights into their inspirations, journeys, and thoughts on how science continues to shape humanity’s shared future.

    Because when Nobel minds meet Mumbai’s spirit, the result is nothing short of brilliance.
     

  • Duroflex wakes up to a stress-free era with its new brand identity

    Duroflex wakes up to a stress-free era with its new brand identity

    MUMBAI: After six decades of helping India sleep better, Duroflex is now dreaming bigger. The homegrown sleep and comfort brand has rolled out a new identity and positioning ‘Designed to De-Stress’ reflecting a refreshing new chapter that’s all about easing the nation’s most common modern ailment: stress.

    In a country where work deadlines chase dinner tables and “rest” is often scheduled like a meeting, Duroflex’s new avatar puts stress relief at the centre of comfort. The rebrand marks the brand’s evolution from a maker of orthopaedic mattresses to a partner in managing the physical and emotional effects of daily stress.

    The repositioning stems from months of research, which found that stress is no longer a passing phase, it’s an everyday state. It manifests physically in fatigue, stiffness, and restlessness, robbing millions of Indians of deep restorative sleep. Duroflex aims to address this by moving beyond foam and fabric conversations to focus on how sleep itself can be a science-backed solution to stress.

    At the heart of this new era lies a refreshed logo and visual language, designed to feel light, fluid, and rejuvenating, a visual metaphor for the transition from tension to calm. The familiar red of Duroflex remains, but now with a brighter, more energetic tone that radiates optimism and vitality. Every curve and colour of the redesign echoes the brand’s promise: a stress-free, sensory reset.

    “For over six decades, Duroflex has led India’s sleep innovation story. This repositioning marks our next phase of consumer-first thinking,” said Duroflex Group CEO Sridhar Balakrishnan. “Stress has become the defining challenge of modern life. Our new identity is built around helping people restore balance through deep, restorative sleep. We’re no longer just a sleep-first company, we’re a comfort partner.”

    Echoing that sentiment, Duroflex chief marketing officer Ullas Vijay added, “The mattress category has long been obsessed with layers and materials, while consumers struggle with sleepless nights. ‘Designed to De-Stress’ gives them a reason to see Duroflex differently as a brand that works on what stress does to your body.”

    The ‘Designed to De-Stress’ campaign will roll out across digital, retail, and experiential touchpoints in the coming months. A new collection of stress-release sleep solutions from ergonomic mattresses to lifestyle-driven accessories will anchor the rebrand, available online at duroflexworld.com and at stores nationwide.

    By putting purpose before product, Duroflex is redefining what it means to rest. In a world wired with stress, the brand isn’t just promising better sleep, it’s inviting India to wake up refreshed, restored, and ready to take on the day.

     

     

  • BGMI drops the mic on Ads with a satirical spin

    BGMI drops the mic on Ads with a satirical spin

    MUMBAI: Battlegrounds Mobile India (BGMI) has taken aim at one of India’s cheekiest advertising tricks, the surrogate ad, and flipped it into a cultural spectacle. Teaming up with creative agency Talented, the brand has launched BGMI Drops, a tongue-in-cheek campaign that turns parody into performance art for the meme generation.

    Instead of hiding behind substitutes, BGMI proudly parodies them. The campaign transforms the game’s most iconic elements into fictional FMCG products, BGMI energy drink, BGMI helmet, and BGMI only pans, each with its own delightfully over-the-top commercial.

    Directed by Akimbo (Mandakini Menon & Bopanna MG) and produced by Potli Baba Mediahouse, the three short films blend nostalgia, satire, and absurdist humour, paying tribute to India’s golden era of ad jingles and glossy TV spots. The first film alone clocked 4 million organic views in just 24 hours.

    The fun doesn’t stop there. Fans can head to trybgmi.com, a parody storefront where they can “shop” for the spoof products, discover hidden easter eggs, and unlock digital experiences, all part of the campaign’s interactive storytelling.

    “BGMI has always set the tone for pop culture in India,” said Krafton India associate director – marketing and product Srinjoy Das. “With BGMI Drops, we wanted to speak in the native tongue of our players, referential, meme-driven, and self-aware.”

    According to Talented’s Ritika Shriram and Aaliya Sheikh, “Surrogate ads were about hiding intent. We turned that inside out. These films wear their disguise proudly and invite viewers to join the inside joke.”

    By remixing nostalgia with internet irony, BGMI Drops turns everyday scrolls into satire. In true 2025 style, it’s not just an ad campaign, it’s a wink, a nudge, and a meme waiting to happen.

  • Mumbai gets its haute moment as Galeries Lafayette opens in Kala Ghoda

    Mumbai gets its haute moment as Galeries Lafayette opens in Kala Ghoda

    MUMBAI: Mumbai’s luxury skyline just got its most fashionable new landmark. This Saturday, 8 November 2025, the iconic Galeries Lafayette, the Parisian temple of couture and culture throws open its gilded doors in the heart of Kala Ghoda, inside the restored Turner Morrison and Voltas House buildings. The debut marks the French retail legend’s first flagship in India, in partnership with the Aditya Birla Group, fusing 130 years of Parisian chic with Mumbai’s pulsating cultural energy.

    Spread across a sprawling 90,000 sq. ft., the flagship is more than a store, it’s a stage for style. Designed by London-based Virgile + Partners, the space blends art, architecture, and avant-garde retail. Expect over 250 global brands across couture, ready-to-wear, beauty, and accessories, including some of the most coveted names in fashion, curated for both men and women.

    From haute couture to streetwear, from skincare to fragrance, the store promises to be a fashion symphony under one roof, reflecting how India’s new luxury consumer moves seamlessly between tradition and trend.

    “India today is shaping a new global language of luxury, one defined by culture, confidence, and contemporary expression,” said Aditya Birla Fashion and Retail Limited CEO for international brands Sathyajit Radhakrishnan. “Galeries Lafayette Mumbai is designed for a generation of shoppers who seek experiences beyond the product where discovery, emotion, and design merge into a personal journey.”

    The flagship’s allure goes beyond racks and runways. Private lounges, concierge services, personal stylists, and rotating art installations turn shopping into an immersive experience. With its calendar of design-led events, Galeries Lafayette Mumbai positions itself not just as a retail destination, but as a cultural hub for the city’s creative class.

    For the French maison, this marks a defining chapter in its international expansion. For Mumbai, it’s a homecoming of sorts, a meeting of two worlds where the romance of Rue La Fayette meets the rhythm of Fort.

    Store address: Turner Morrison Building, 16 G Vaidya Road, Kala Ghoda, Fort, Mumbai.
    Timings: Open daily from 11 am to 10 pm.

    As the lights come up on this magnificent space, Galeries Lafayette Mumbai isn’t just opening a store, it’s opening a new chapter in India’s luxury story, one shimmering sequin at a time.

  • MiQ taps Ribhu Mishra to power up India revenue play

    MiQ taps Ribhu Mishra to power up India revenue play

    MUMBAI: MiQ is turning up the heat in India’s adtech arena, elevating Ribhu Mishra to vice president – Revenue, India, as it gears up for a high-growth 2026 fuelled by Connected TV, advanced data, and its new Sigma AI platform.

    In his new role, Mishra will steer revenue strategy, lead commercial teams, and drive market expansion across India. The move reinforces MiQ’s intent to strengthen its leadership bench and scale innovation in one of its fastest-growing markets.

    Mishra, who joined MiQ from Amazon India in 2024 as AVP of Revenue, has been instrumental in shaping the company’s go-to-market approach and driving client success stories across verticals.

    “India’s digital ecosystem is entering a new era, and the coming year will be pivotal for data-driven programmatic execution,” said MiQ India chief commercial officer Varun Mohan. “Ribhu has been a key player in our growth story, and with this elevation, we’re doubling down on commercial excellence and innovation.”

    Sharing his excitement, Ribhu Mishra said, “MiQ has built a reputation for innovation and impact, and I’m thrilled to lead our revenue function at such an exciting time. My focus will be on deepening partnerships, expanding markets, and driving sustainable growth.”

    With more than a decade in media, adtech, and digital transformation, spanning roles at Amazon and Appier, Mishra brings a wealth of experience to the table.

    For MiQ, the move signals more than just an internal milestone, it’s a strategic step toward solidifying its place at the heart of India’s programmatic advertising revolution.
     

  • Tata Play strikes the right chord with Apple Music offer for users

    Tata Play strikes the right chord with Apple Music offer for users

    MUMBAI: Tata Play is turning up the volume on value. The content distribution giant has teamed up with Apple Music to make subscribers’ playlists longer, livelier and best of all free for the first few months. The special promotional offer extends across Tata Play Binge, Tata Play Mobile app, and Tata Play Fiber, ensuring that no matter how subscribers tune in, they can do it to the sound of Apple’s iconic beats.

    The deal gives new Apple Music users a complimentary four-month subscription, while qualifying returning users can enjoy three months free before the regular plan of Rs 119 per month kicks in. The offer, available to all Tata Play customers across DTH, OTT, and broadband services, adds another note to the company’s mission of delivering “value beyond entertainment.”

    “At Tata Play, we’re constantly innovating to enrich our subscribers’ entertainment experience,” said Tata Play chief commercial and content officer Pallavi Puri. “This promotional offer gives our customers easy access to over 100 million songs, curated playlists, and live radio through Apple Music all integrated seamlessly with Tata Play platforms.”

    For Apple India, this partnership hits all the right notes. “Expanding our collaboration with Tata Play marks an important step forward in our growing partnership,” said Apple India director of content and services Shalini Poddar. “With the integration of Apple Music, we’re delivering a more immersive and personalised audio experience to Tata Play’s audience, bringing Apple Music to even more customers.”

    Subscribers can redeem the offer through a promo code, after which it transitions into a regular Apple Music plan. For Tata Play, the move amplifies its growing effort to blend entertainment ecosystems combining video, broadband, and now, music into a unified experience for Indian households.

    By adding Apple Music’s signature soundscape to its content mix, Tata Play isn’t just streaming shows anymore, it’s orchestrating an experience where every user can, quite literally, play it their way.

     

  • IIGC turns up the volume with ‘IIGC Talks’ podcast debut

    IIGC turns up the volume with ‘IIGC Talks’ podcast debut

    MUMBAI: The Indian Influencer Governing Council (IIGC) has officially entered the chat, with the launch of “IIGC Talks,” its brand-new podcast studio designed to host open, unfiltered conversations about India’s fast-evolving creator economy.

    The series kicked off with a bang, featuring India’s gadget guru, Rajiv Makhni, in a candid conversation with Sahil Chopra, chairman of IIGC. In the debut episode, Makhni dives into what it really means to be authentic in a world where likes, views and brand deals often collide. Within a day of its release, the episode racked up over 1.5 lakh views on Youtube.

    “In a time when everyone has a voice, the real challenge is knowing which ones to trust,” said Makhni. “If a collaboration forces you to compromise your honesty, the collaboration has already failed. Audiences are sharper than we think, authenticity travels further than any campaign spend.”

    The episode doesn’t shy away from the tough questions either, tackling topics like whether brand partnerships can coexist with unbiased reviews and if the rise of ‘defluence’ signals a new era of selective influence.

    According to Sahil Chopra, “IIGC Talks isn’t about promotion or praise, but about clarity. The creator ecosystem is maturing, and it deserves real dialogue, not just spotlight moments. Rajiv has set the perfect tone: sharp, honest and rooted in experience.”

    The discussion marks a shift in India’s digital landscape, where impact now trumps follower count, and authenticity replaces clickbait. With initiatives like IIGC Protect and The Code of Standards for Brands, the council continues to champion governance, transparency, and creator well-being.

    With “IIGC Talks,” the council turns conversation into action, and brings the mic to those redefining influence in real time.

  • Oswaal Books puts a smile before the scorecard

    Oswaal Books puts a smile before the scorecard

    MUMBAI: This exam season, Oswaal Books is asking parents one simple question, “Aaj din mein kitna muskuraye?” The learning brand’s new heartwarming campaign shines a light on the emotional rollercoaster students experience behind every report card.

    Narrated by actor, writer, and poet Piyush Mishra, the short film captures the silent struggles children face, from performance pressure and peer comparison to parental expectations and teenage anxieties. Beneath every late-night study session lies an untold emotional story, and Oswaal Books wants parents to notice it.

    With its powerful message, “While we check our children’s marks, let’s also remember to check their smiles,” the film invites parents and teachers to rethink what success truly means.

    Speaking about the campaign, Oswaal Books CEO Prashant Jain said, “Every exam season, we see children preparing, but behind their determination lie emotions they don’t always share. This film reminds us that marks are only one part of a child’s journey. A confident and happy child performs better not just in one exam, but in life.”

    Launched ahead of Children’s Day, the campaign aims to spark conversations around emotional well-being and holistic learning. Staying true to its mission of making education simpler and more student-friendly, Oswaal Books encourages families to celebrate effort, resilience, and joy, not just academic results.

    The film will run across digital and social media platforms, alongside community initiatives designed to help parents connect more empathetically with their children. Because sometimes, the brightest report card is the one with a genuine smile. 
     

  • Britannia paints a new picture with CEO Rakshit Hargave

    Britannia paints a new picture with CEO Rakshit Hargave

    MUMBAI: From paints to pastries, Rakshit Hargave is making a colourful career move. The outgoing CEO of Birla Opus Paints is set to take the helm at Britannia Industries as executive director and chief executive officer, beginning December 15, 2025.

    The appointment marks one of the FMCG sector’s most talked-about leadership transitions this year. Britannia’s board approved Hargave’s induction as an additional whole-time director and CEO for a five-year term, subject to shareholder approval. He will report directly to managing director and chairman of Britannia Industries Varun Berry.

    On the same day, Grasim Industries, the parent company of Birla Opus Paints, confirmed that Hargave had resigned from his role, effective December 5.

    Grasim praised Hargave’s four-year stint, noting his instrumental role in transforming Birla Opus from blueprint to brand. Under his leadership, the company set up six integrated manufacturing facilities and built a robust distribution and supply chain network across India.

    Hargave joined the Aditya Birla Group in 2021, leading Birla Opus through its ambitious entry into the competitive paints market. His move to Britannia now positions him at the centre of another storied Indian brand, one balancing legacy with innovation in an increasingly crowded FMCG landscape.

    As Britannia eyes new categories and deeper market penetration, Hargave’s appointment signals a fresh layer of leadership ready to add both colour and consistency to the brand’s growth story.

     

  • Ayurvedic baby steps as BabyOrgano raises Rs 20 crore to scale wellness

    Ayurvedic baby steps as BabyOrgano raises Rs 20 crore to scale wellness

    MUMBAI: Looks like the kids’ wellness space just got a little more Ayur-mazing. BabyOrgano, the homegrown Ayurvedic wellness brand for children, has raised Rs 20 crore in a Pre-Series A round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc. The new capital will fuel product innovation, marketing, and operations as the brand eyes Rs 100 crore+ revenue by FY27.

    Born in 2020 from a mother’s quest to find authentic, chemical-free care for her child, BabyOrgano was founded by Riddhi and Ripul Sharma. In just five years, the duo has turned the brand into one of India’s fastest-growing Ayurvedic wellness companies for kids earning the trust of over a million parents and achieving a 40 per cent plus repeat purchase rate.

    “At BabyOrgano, our mission has always been to bring the science and purity of Ayurveda into every child’s growing-up journey,” said BabyOrgano founder & CEO Riddhi Sharma. “This investment comes at a time when awareness and trust in natural, Ayurvedic care for children are growing rapidly. With a strong innovation pipeline, we’re committed to redefining kids’ health and wellness for a new generation of parents.”

    The brand’s flagship product, Baalprashan Swarnaprashan Drops, is India’s first clinically approved Swarnaprashan, an immunity-boosting, memory-enhancing Ayurvedic formulation rooted in centuries-old wisdom. Alongside, products like Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies blend traditional ingredients with modern formats that appeal to today’s parents and kids alike.

    RPSG Capital Ventures managing partner Abhishek Goenka called BabyOrgano “a brand at the confluence of two powerful trends, Ayurveda’s modern resurgence and the growing demand for safe, chemical-free childcare.” He added, “The founders have built strong consumer trust and category clarity. We believe BabyOrgano can become a defining brand that carries India’s holistic wellness heritage into the global future.”

    Echoing this sentiment Sauce.vc partner Yash Dholakia said, “BabyOrgano has built a trusted Ayurvedic brand for kids with high repeat purchases and consumer love. We’re excited to continue backing Riddhi and Ripul in their mission to make Ayurveda a natural part of every child’s routine.”

    What began as one mother’s search for gentle, natural care has now blossomed into a brand that champions Ayurveda for the next generation. As BabyOrgano continues to expand its product range and reach, it’s proving that when ancient wisdom meets modern parenting, wellness grows naturally.