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Mumbai: Tough time don’t last tough, tough brands do, going by the theme. Media Investment Summit 2023 was organised by Indiantelevision.com. Industry experts discussed the future of...
Mumbai: The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its brand influencer summit 2023 to be held at...
Mumbai: Fabindia, India’s lifestyle brand, has launched a fun, quirky social media campaign called “Find Your Gulabo”. Taking inspiration from Pantone’s colour of the year, Viva...
Mumbai: Kinnect Outreach, a division of Kinnect, India’s influencer and third-party partnership desk, onboards 30 new clients and hires 40 new influencer marketing and platform specialists...
Mumbai: The National Basketball Association (NBA) today announced the launch of “NBA Films for Fans,” a global initiative that will engage filmmakers from 11 countries to...
Mumbai: At the Media Investment Summit 2023 organised by Indiantelevision.com one of the panel discussions was on the changing paradigm of the media business with the...
Mumbai: At the Media Investment Summit (MIS) 2023 organised by Indiantelevision.com on 15 February, IPG Mediabrands India CEO Shashi Sinha delivered the keynote address and he...
Mumbai: Prime Video, India’s streaming service, is all set to bring cricketing action LIVE to its viewers’ screens with the England tour of New Zealand beginning...
Mumbai: Lemma, an independent supply-side platform for large format ads, has announced its partnership with Maxamtech Digital Ventures, launching its metaverse billboards to real-world digital out-of-home...
Mumbai: Taboola has announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps...
Mumbai: Weaddo, recently executed a highly effective digital and social media marketing campaign #EntertheMetaverse for EY India’s flagship event, Techathon 3.0: Enter the Metaverse challenge. The...
Mumbai: NittyGritti, AI-based catalogue optimization platform for brands that analyzes catalogues to impact conversion on Amazon, unveiled a brand new logo along with an updated dashboard...
Mumbai: After establishing its niche in the Indian market, Revlon relaunches its product packaging with Indian models for the first time. The strategic decision comes as...
Mumbai: With Janhit Mein Jaari starring Nushrratt Bharuccha, producer Vinod Bhanushali and producer-director Raaj Shaandilyaa told a riveting story in the most light-hearted manner. To take...
Mumbai: Disney+ Hotstar has announced their upcoming series Maharana, directed by Nitin Chandrakant Desai. Recently they took to their Instagram to announce that Gurmeet Choudhary will...
Mumbai: Sony SAB is all set to launch a romance drama ‘Dhruv Tara- Samay Sadi se Pare’ a love story that follows the journey of Dhruv...
Mumbai: Cheil India has appointed Srijib Mallik as the head of Samsung Business. As a member of the Cheil leadership team, Mallik will report to Cheil...
Mumbai: 7UP®, the clear refreshing drink, has roped in actress Rashmika Mandanna as its brand ambassador. The collaboration has been announced with a fun and light-hearted...
Mumbai: SAMCO Securities has onboarded Womb as its mainline/creative agency, Dentsu Creative as its digital agency and Adfactors PR as the Public Relations agency for all...
Mumbai: ET NOW, the business news destination of the country’s policymakers, corporates and viewers, creates a new milestone with the successful debut of its digital entity,...
Mumbai: Royal Challengers Bangalore has roped in Sania Mirza as the team’s mentor for WPL 2023. The team had taken a confident approach in acquiring a...
Mumbai: Sociowash, a creative digital agency, has been awarded the creative & digital mandate for BMW Motorrad India, one of the motorcycle brands in the country....
Mumbai: India’s fragrance company Secret Temptation has created a social media storm with its #SecretWedding campaign. The campaign features Krishna Mukherjee as the bride and a...
MUMBAI: Smytten is an Indian tech-enabled D2C product discovery and trial platform which aims to enhance the way Indian consumers discover and experience products and services....
Mumbai: Criteo, the commerce media company, has released ”The Rise of Savvy Shoppers Study”, which was conducted with over 1,400 consumers in India, to see how...
Mumbai: The latest edition of the IPL is just around the corner and Indian audiences are abuzz about what to expect from it with a new...
Mumbai : ZEE Media Corporation Limited (ZMCL) is in the process of appointing Abhay Ojha as CEO. In BSE filing, the company said,“We wish to inform...
Mumbai : Zee5 is celebrating five years of providing extraordinary streaming experiences and quality watch-time to billions of people worldwide. Zee5, which debuted in 2018, has...
Mumbai : The TATA Indian Premier League ( IPL) and the Saudi tourism authority (STA) have officially partnered. The Board of Control for Cricket in India...
Mumbai: Escape Velocity has announced Viacom18’s partnership with Sizmek by Amazon (SAS) as a preferred measurement partner for the upcoming TATA IPL. For advertisers, this partnership...
Mumbai: FoxyMoron has launched a latest campaign #RipYourEx which offers a cool way for GenZ to move on. The brand will also install unique ‘emotional release...
Mumbai: Blissclub, the world’s first movewear brand for women, shared a Valentine’s Day film with a message unlike any other. While the internet was full of...
Mumbai: CloudTailor, a D2C & personalized fashion solutions platform, has launched Valentine’s Day Social Campaign: Love Your Body, Love Your Fit. Women are often subjected to...
Mumbai: Grass Valley, a global leader in live production solutions, has appointed Tim Banks as Chief Revenue Officer (CRO), Marek Kielczewski as chief technology officer (CTO),...
Mumbai: Keeping the excitement up, Manforce Condoms launched a digital campaign #LoveUpWithManforce for Valentine’s Day. The brand reigning well on the concept of keeping the romance...
Mumbai: Bengaluru Open, India’s ATP Challenger tennis event, has onboarded leading sports news and analysis portal DafaNews as its title sponsor for the next three years....
Mumbai : OTTplay premium, India’s first AI-powered OTT recommendation, and content discovery platform, has expanded from 12 to 15 OTT platforms with the addition of three...
Mumbai: GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. GroupM predicts INR 20,000 crores of incremental ad spends in 2023...
Strapline: Live sports viewing has always been and continues to be a TV phenomenon globally. The clear viewer preference for watching sports on television with friends...
Mumbai: Dadasaheb Phalke international film festival has announced its partnership with Collective Artists Networks Big Bang Social, India’s creator marketplace for its annual award ceremony to...
Mumbai: BharatMatrimony, India’s biggest matchmaking service, recently launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated entity named Aaditya Iyer (AI). This marks India’s...
Mumbai : Zee Entertainment Enterprises Ltd (Zeel ) posted a 92 per cent drop in fiscal third-quarter net profit at Rs 24.3 crore, from Rs 298.7...
Mumbai: Parle Products, India’s biscuits, snacks and confectionery manufacturer, in continuation with its campaign ‘Start your story with Hide & Seek’, has launched #SeekingSigns to celebrate...
Mumbai: Capturing the essence of the season of love, this Valentine’s Month SKINN by Titan introduces its new floral fragrance for people – SKINN Noura. SKINN...
Mumbai: aha promoter Allu Arvind and CEO Ajit Thakur announced aha’s expansion plans in Malayalam and Kannada in the next three years. “Our next growth plan...
MUMBAI : Valentine’s Day, the day of love, gets lots of people to express their love in myriad ways. Understanding this, Philips Domestic Appliances India recently...
Mumbai: Hyundai Motor India Ltd has announced the next edition of #TheDriveWithin campaign with five Indian Women Cricketers – Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika...
Mumbai: Ninjacart, India’s agri-startup that leverages technology and data to organize the Indian agriculture ecosystem has appointed Publicis Business as its creative partner. Publicis Business won...
Mumbai: Sony BBC Earth has launched a special anthology titled ‘The Wild Affair’. The anthology is airing ‘The Mating Game’, ‘Nature’s Greatest Dancers’, and ‘The Perfect...
Mumbai : Advertisers have responded favorably to Star Sports Network, the official broadcaster of the ICC Women’s T20 World Cup 2023 Thums Up, Amway, Jindal Steel...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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