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Mumbai: Anil Wanvari in conversation with Vishal Chinchankar on Connected TV and its reach. Why advertisers and marketers are gung-ho about connected TV? Connected TV is...
Mumbai: A lot of brands have been building on the emotional quotient in advertising, since time immemorial. But how you build a brand which would connect...
Mumbai: ABP Network, India’s multi-language news network, had made a promise in 2022 that it would bear fruit on 24-25 February, at the Grand Hyatt in...
Mumbai: The All India Digital Cable Federation has cautioned advertisers not to run advertisements on Star, Zee, and Sony channels because the three broadcasters have deactivated...
Mumbai: Bisleri International, India’s bottled mineral water brand, sets up its first overseas operations in UAE. The brand has partnered with Nasser Abdulla Lootah Group. The...
Mumbai: India’s latest Web3 integrated social media platform, ReelStar has onboarded angel investor and global blockchain leader, Marc Robinson as its Asia head. Robinson has over...
Mumbai: Ants Digital, a fully integrated digital marketing and communications agency based out of Gurgaon, has roped in Saumya Kulshreshtha as head of social media. Kulshreshtha...
Mumbai: Public Relations and Communications agency Thought Process Communications bagged the PR mandate for Mumbai-based auto service company KwikFix Auto. The company is an automotive aggregator...
Mumbai: Wavemaker India, the most-awarded media agency from GroupM, has today announced the launch of its specialised Direct-to-Consumer (D2C) practice to help brands implement, navigate and...
Mumbai: India’s poker tournament, National Poker Series India (NPS) hosted on PokerBaazi has announced its 2023 edition with its latest campaign, ‘Ab India Khelega Glory Ke...
Mumbai: Red Bull India and Oracle Red Bull Racing are all set to enthrall F1 enthusiasts with the Red Bull Showrun here in Mumbai along with...
Mumbai: The third edition of Wunderman Thompson commerce & technology’s B2B Future Shopper report, has been launched. Providing a deep dive into 11 international markets (including...
Mumbai: After heart-warming response from the audience, Soham Chakraborty and Srabanti Chatterjee starrer “Googly” is all set for its world television premiere only on Colors Bangla...
Mumbai: LaLiga in partnership with India On Track has announced a new ‘Development Program’ under LaLiga India’s focal grassroots development project, LaLiga Football Schools ( LLFS)...
Mumbai: Amazon India urged people to rethink the range of products that could be purchased from Amazon.in by asking “Aaj Kya Khareeda?” in its new campaign,...
Mumbai: Market Xcel, a market research firm is all set to roll out the much-awaited report and brand findings, Brand Xcel in a Coffee Table Book...
Mumbai: Famous Innovations, an independent creative agency, has partnered with Absolut Glassware and Laqshya Media Group to launch an on-ground activation that aims to create an...
Mumbai: Giving impetus to women’s cricket as much as it does to men’s cricket, Tata Group, on Tuesday, bagged the title rights for the inaugural Women’s...
Mumbai: TAM Media Research’s division AdEx has released its report for the year 2022 giving an overview of the automobile industry using TV, print, radio and...
Mumbai: With the aim of bridging the gender gap in cricket, PUMA disclosed how a google search about the Indian cricket team captains only displays the...
Mumbai: Vh1 Supersonic is back with a bang after three years. Vh1 Supersonic is one of India’s biggest multi-genre music and lifestyle festivals, with a range...
Mumbai: Cadbury Gems, India’s chocolate brand has launched #GemsJrNFT campaign in 2022. Aimed at adding utility to kid’s paintings for a noble cause, this unique initiative...
Mumbai: There is no doubt that the rise of the startup and entrepreneur culture in India has happened in a tremendous way. Ideas are being churned...
Mumbai: Zee Café has announced the premiere of anime Guin Saga on their channel. Just like the previous presentations, this show will also be available in...
Mumbai: Country Delight, a dairy brand offering milk products and kitchen essentials has recently launched an exclusive advertising campaign featuring two ad films that resonate with...
Mumbai: India-based banking-as-a-service platform Decentro, a market-leading banking & payments platform, has set foot in the Asia Pacific region with the commencement of its Singapore operations....
Mumbai: Sony LIV has announced a digital-only episode – “Gateway to Shark Tank India 2,” which will soon stream on Sony LIV. This exclusive episode is...
Mumbai: The Trade Desk has recently launched a first-party data playbook to guide marketers to build their own first-party data program. It includes a comprehensive self-assessment...
Mumbai: eye square, a market research company, recently carried out a survey with its partner Oculid, inviting 100 US participants to record data by making use...
Mumbai: News18 Punjab Haryana has announced their upcoming event Biznext, a platform designed to recognize and honour entrepreneurs from Punjab & Haryana and showcase their journey...
Mumbai: KreditBee, one of India’s fintech platforms, has announced the launch of its new brand campaign, ‘Jagruk Rahein, Cyber Smart Banein’. The campaign aims to raise...
Mumbai: The Telecom Regulatory Authority of India (Trai) has released its recommendations on ‘Rating of Buildings or Areas for Digital Connectivity’. The release by Trai said...
Mumbai: Revenant Esports, one of the country’s leading Esports organisations have become the second Indian team at the Pokémon UNITE Asia Champions League Finals in Kuala...
Mumbai : During the recently concluded 5th Annual e-auction of MPEG-4 slots, Prasar Bharati sold 11 slots. The DD Free Dish slots have been sold for...
Mumbai: Former Indian national cricket team captain Mahendra Singh Dhoni mentored a group of under-19 women cricketers during a workshop by Mastercard. Titled ‘Cricket Clinic –...
Mumbai: The National Basketball Association (NBA) has several areas of focus to grow the business. One of which is working with broadcast partners to ensure greater...
Mumbai: HK Vitals, India’s D2C vitamin & mineral supplements (VMS) brand by HealthKart has simplified the narrative about choosing the right collagen by shining the light...
Mumbai: Public Relations & Advocacy Group (PRAG) has offered free PR consultation to all the organisations who will commit or announce to implement paid menstrual leave...
Mumbai: Conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP company), the Himalaya Youth Eternity Face Sheet Mask Digital film promotes the need for...
Mumbai: I have naturally curly-wavy hair and used to truly wonder about what it is like for those like me to deal with such kind of...
Mumbai: Hindustan Unilever Limited (HUL) today announced that it has signed an agreement for the sale of its atta and salt business carried out under the...
Mumbai: Viacom18, the digital rights holder of the TATA Indian Premier League, today opened the JioCinema CricStream Showcase giving a glimpse of what consumers and advertisers...
Mumbai: Marketing communications group, Laqshya Media Group (LMG) has fortified its presence in the UAE and Gulf region with the expansion of its agency business. Elie...
Mumbai: Crayons Advertising Ltd, India’s leading integrated and innovative advertising agency, has announced the filing of its Draft Red Herring Prospectus (DRHP) with NSE Emerge for...
Mumbai: Zee Café has announced the third season of its culinary show Chef Vs Fridge. This show will feature a mix of contestants right from home...
Mumbai: Post the success of its theatrical release, the critically acclaimed thriller Kaberi Antardhan will soon be aired exclusively on Colors Bangla and Colors Bangla Cinema....
Mumbai :LaLiga is decided on the football field, but it is also played off the field: on match days, in the locker rooms, in the stands,...
Mumbai: Indian Women’s Cricket captain Harmanpreet Kaur, has been roped in as a new brand ambassador for Hapipola, a company that has made progress in the...
Teamology PR has recently announced the appointment of Lawrence P.S. as their new Vice President of Growth & Strategy. The company, which is based in Kolkata...
Mumbai: Blink Digital, an independent digital agency, created the Blenders Pride Glassware Fashion Tour Park on Decentraland for the Blenders Pride Glassware Fashion Tour 2022, where...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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