MUMBAI: Some memories never buffer. Waves OTT, India’s national freemium streaming platform powered by Prasar Bharti, is taking viewers down memory lane this festive season with its heartwarming campaign, “Diwali ki Yaadein”. Conceptualised by Creativeland Asia, the film rekindles India’s shared nostalgia through the glow of old screens and the warmth of family bonds.
The campaign tells a tender story of a daughter and her mother separated by distance but united by memory who rediscover their emotional connection through the superhit classics they once watched together. Now streaming on Waves OTT, those timeless shows Fauji, Byomkesh Bakshi, Malgudi Days, and more return as the heartbeat of an era, inviting both long-time fans and first-time viewers to experience their charm anew.
Through this campaign, Waves OTT captures the emotional essence of Diwali as more than a festival of lights, it’s a season of belonging, of sitting together, of laughter echoing through living rooms. The film’s warm, nostalgic tone taps into the collective memory of an India that grew up around a single TV set, waiting eagerly for its favourite evening show to begin.
Crafted with an old-world charm, “Diwali ki Yaadein” shows that while technology has changed how we connect, the emotions remain timeless. Whether it’s Fauji’s youthful energy or Byomkesh Bakshi’s cerebral intrigue, Waves OTT brings back the spirit of Indian storytelling that once defined national evenings.
The campaign extends across social media, with the film streaming on Instagram, Facebook, X, and Youtube, allowing audiences everywhere to join in the collective celebration of India’s television heritage.
By bridging the old with the new, Waves OTT is not just reviving nostalgia, lighting up memories, one classic at a time. Because this Diwali, it’s not just about lights, camera, action, it’s about lights, connection, affection.
