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Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
It’s been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefully in Chennai in the wee hours on...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
MUMBAI: Mudra Institute of Communications Ahmedabad (MICA) has announced post-graduate certificate programme in Broadcasting Management. The course will be conducted at the MICA premises between...
MUMBAI: Even as the Agarwal family-owned Dainik Bhaskar group gears up to launch the Ahmedabad edition of its Gujarati daily newspaper Divya Bhaskar in the third...
NEW DELHI: Forget dominance in viewership; project the sort and quality of spending these viewers do. This is the message that TBWA Anthem has conveyed to...
HONG KONG: Ever since last year member channels of the Cable and satellite broadcast association of Asia (CASBAA) have been concerned over the sale of decoders...
LONDON: BBC Worldwide has announced that its channel BBC Food has launched across Sweden, Norway, Denmark and Finland. BBC Food is the first new BBC channel...
MUMBAI: Fashion TV has finally decied to act. In a statement issued yesterday in Paris, FTV has said it is preparing ‘a civil criminal charge against...
MUMBAI: Modi Entertainment Network, after an apparently failed attempt to patch up matters with Fashion TV, Paris, has issued a statement today claiming that the fashion...
LONDON: Television viewers show a high degree of acceptance of disabled people on screen, with 79 per cent saying they would not mind if a disabled...
MUMBAI: “The post-CAS scenario – good interplay of market forces; healthy intervention of the government!” These were the words with which information and broadcasting minister Ravi...
NEW DELHI: The multi-system operators are serious on implementation of conditional access system (CAS). The first consignment of set-top boxes (STBs) ordered by the Subhash Chandra-promoted...
LONDON: The organisers of the Cannes Lions International Advertising Festival have announced the introduction of the “Lions Academy” as part of the Festival’s 5oth anniversary celebrations....
NEW DELHI: To further ignite the world cup fever, Luxor Writing Instruments (LWIPL) has come up with the Catch A Ball Promotion . To make this...
MUMBAI: The internationally renowned Crocodile brand known for its “relax” wear at “value for money” positioning is expanding its range. Crocodile Products India (CPPL) a joint...
MUMBAI: Managing India Brainstorm, the corporate forum which converges luminaries from diverse streams of industry and business will focus on the manufacturing sector in its the...
CALIFORNIA: Here is a piece of news that gives a new perspective to the business of advertising on the web. Ask Jeeves Web Properties, a division...
MUMBAI: Arrow has launched unique shirts with self-adjustable collars. An initiative of this kind has been undertaken for the first time by any apparel brand in...
NEW DELHI: In a bid to strengthen ts local content, Cartoon Network has gone in for its fourth local acquisition in two years. More such acquisitions,...
MUMBAI: Nine cable operators have come together to form Manthan Broadband, a service that aims to offer cable TV services in Kolkata in a post conditional...
MUMBAI: To feed the appetite of cricket fans in Indonesia, ESPN STAR Sports and Kablevision jointly announced that they had reached an agreement to bring the...
LOS ANGELES: Tinseltown Entertainment has announced that its top-rated weekly entertainment program, Tinseltown Live, marks its first anniversary next week as the number one program in...
NEW DELHI: In a major communications overhaul, the Subhash Chandra-led Essel Group has decided to create a signature group under Corporate Brand Development Group (CBDG) for...
NEW DELHI: Facing opposition from Shiv Sena Supremo Bal Thackeray on the Conditional Access System, information and broadcasting minister Ravi Shankar Prasad is likely to meet...
MUMBAI: One of the most important events in the calendar of the Indian fashion industry, the fourth Lakme India Fashion Week (LIFW) will kick off in...
MUMBAI: It’s finally here. An incisive look at the story behind the news that Star’s 24 hour Hindi news channel l had announced during its launch...
NEW DELHI: The Indian government has decided to authorize all registered Indian newspapers to enter into syndication arrangements with foreign publications, under an automatic approval route...
MUMBAI: If its News Corp company Global Cricket Corporation (GCC) that is claiming damages from the International Cricket Council (ICC) for non-delivery of various rights and...
MUMBAI: Good news for TV production executives who are looking for great locales down under. More than 100 leading travel agents from Asia will be heading...
NEW DELHI: Following a prolonged battle, spanning over two months, Chhattisgarh Tourism Board seems to have chosen three agencies for its creative account. The three empanelled...
MUMBAI: Niraj Dutt, the former number two in ad sales at Star India, who also quit about the same time as did Raj Nayak, is joining...
MUMBAI: Maxima Watches has introduced the ‘Sensation Collection’ in the Indian market. The new collection ‘Sensation’ is positioned as the sleek and elegant watch collection with...
NEW YORK: Top brands such as Coke, Cadbury and First Direct are among those starting the first major trials of MMS ad campaigns. This effort will...
MUMBAI: Chocolate manufacturer Cadbury India has announced the rearrangement of its brand portfolio across its three existing creative agencies in line with its future growth ambitions....
NEW DELHI: Ogilvy & Mather (O&M) India has added another prestigious award in its roster this year. O&M Delhi office’s campaign for Human Organ Procurement and...
MUMBAI: Star Movies is pushing its Friday evening flick with an innovative campaign this week. While it may be hard put to bring Reese Witherspoon down...
MUMBAI: The Fashion Design Council of India has announced that footwear manufacturer Liberty Shoes is the new associate sponsor for the upcoming Lakme India Fashion Week...
MUMBAI: Mudra has elevated Milind Jadhav to group business director, Mudra, Chennai. Jadhav will play a key role in the agency’s plans in the South and...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
MUMBAI: The Fashion Design Council of India (FDCI), the apex body of the Indian fashion design industry has announced the full schedule for Lakme India Fashion...
MUMBAI: SET’s packaging, channel ID and on air look won kudos at the 25th annual BDA Design Awards at a ceremony in Los Angeles on 6...
NEW DELHI: After the government ‘s summer offer in the form of slashed duties on import of set top boxes, it’s the turn of the broadcasters...
MUMBAI: With the countdown to the conditional access rollout deadline well and truely on, the information and broadcast ministry is attempting to “educate” the public on...
MUMBAI: Television, film actor Trevor Goddard died on Sunday from a suspected drug overdose at his North Hollywood home, say media reports. The 37-year-old actor, a...
NEW DELHI / MUMBAI: Hook on early and get to see your favourite pay channels at an attractive “invitation price”. That is the proposition that the...
MUMBAI: VH1, the more mature offspring of MTV Networks, takes its first tentative step in Asia with a debut in Asia this month. VH1 will...
CHICAGO: ABC News and RealNetworks, which claims to be a global leader in network-delivered digital media, have announced that they have expanded their agreement. With this...
MUMBAI: The peak of India’s fashion scene, The Lakme India Fashion Week, is shifting broadcast residence. The showcase event that has been hitherto airing on Star...
MUMBAI: The Discovery Channel has announced that Egyptologist Dr Joann Fletcher has perhaps discovered and identified the mummy believed to be that of ancient Egypt’s stunningly...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
