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MUMBAI: Karisma Kapoor has endorsed many a brands till date and she added one more to her kitty today as Rasna announced Kapoor as its brand...
MUMBAI: TVs Tyres recently sponsored an expedition for ‘Out There Adventurers’ based in Delhi. The team of adventurers successfully accomplished a feat on 2 August which...
NEW DELHI: Union Bank of India has awarded its public relations account to Ogilvy PR India following a pitching process. The development was confirmed by Ogilvy...
MUMBAI: As innovations go this one is not likely to generate as much media chatter as MAX’s experiment with the female anchor during cricket matches, which...
NEW DELHI: Ambush marketing’s shadow has been removed from the ongoing ICC Champion’s Trophy in England as the players concerned have taken positive initiatives. ...
MUMBAI: There seems to be just no stopping Sam Balsara’s Madison Media this year. McDonald’s is the latest on Madison’s chomping block having just won both...
MUMBAI : Today Singapore Telecommunications (SingTel) annnounced the launch of a creative agency pitch for its Singapore advertising business. This has a measured media value of...
MUMBAI: Till now it was NDTV’s Night Out which focussed on the hip n’ happening parties in Mumbai and Delhi. Now Zee’s fashion channel Trendz has...
MUMBAI: Two years ago, Cinevistaas’ show Draupadi on Sahara Manoranjan was taken off midway. Today, Cinevistaas is ready with two new shows – Saathiya and Zaroorat...
MUMBAI: In order to keep its viewers excited and keep the freshness alive on Zee Cinema, the movie channel has opted for a change in look. ...
Quaint wooden swings and benches strewn between potted plants dot the terrace that overlooks Dr. Akash Khurana’s neat and sleek office in the refurbished building recently...
MUMBAI: IndianOil, in an endeavour to enhance the customer service levels and leverage the brand further launched the ‘Platinum Circle,’ its top of the line, exclusive...
MUMBAI: The last session of the second day of the Promax&BDA conference held in India showcased some of the best works from around the world. The...
MUMBAI: Reebok International Ltd. recently announced the appointment of Denise Kaigler to the position of senior vice president and chief communications officer (CCO) of Reebok International...
MUMBAI: Deodorant and antiperspirant brand Rexona launched its latest international variant Rexona Free Spirit with a “hot-air balloon event”, in the capital New Delhi yesterday. ...
MUMBAI: Lee Hunt in his session New Best Practices at the Promax/BDA India conference held in Mumbai talked about the innovative manner in which television networks...
MUMBAI: Burson-Marsteller (BM) China was awarded the “Consultancy of the Year” at this year’s PR Week (Asia) annual award ceremony held in Hong Kong on 20...
MUMBAI: It was Lodestar all the way, at the Emvies 2004. Besides bagging the best media agency trophy, the agency also pocketed five awards, dethroning WPP...
MUMBAI: Non-smokers can now breathe easy! Godfrey Phillips, makers of Four Square Kings, have unveilied Mumbai’s first-ever mobile smoking launch (MSL), on Friday. A...
MUMBAI: Unboxing oneself and getting out of the rut and mundane activities of life was a key message this Friday. Ways of getting away from conventional...
MUMBAI: Noted Asian American writer-director-producer Krishna Shah will conduct a Story Telling Seminar in Mumbai on 10 and 11 July. To tackle both, the art and...
MUMBAI: The BBC has unveiled its future vision. As per this at some point in time everyone in the UK will have equal access to digital...
NEW DELHI: The Indian government is proposing to enact a legislation to plug loopholes in the rules and regulations related to the print medium and discourage...
NEW DELHI: Star Group, 20 per cent partner in a KU-band DTH venture with the Tatas of India, today made a detailed presentation to the Indian...
MUMBAI: 35 years ago Neil Armstrong was the first man to land on the moon. The History Channel will commemorate the landmark with a series Moon...
MUMBAI: Tamil-speakers across the world will now access news and current affairs summaries in their own language. BBC has announced that it has relaunched the Tamilosai...
MUMBAI: Regional channel Vissa TV has finally zeroed on an action plan to better its performance in the Telugu television arena. The Telugu channel from Raj...
MUMBAI: The drama series Crime Scene Investigation (CSI) has been a strong force in CBS doing well in the ratings. That prompted a spinoff CSI Miami....
MUMBAI: After a ten-day war of words in which accusations flew back and forth, sports broadcaster ESPN Star Sports today morning switched on its signal to...
NEW DELHI: The information and broadcasting ministry is not in favour of taking direct action against political appointees made by the previous government in Prasar Bharati,...
NEW DELHI: Test and One Day International (ODI) champions Australia have become the CEAT Rating International Team of the Year with 145 points ODI skipper Ricky...
BANGALORE: With a view to tapping the highly ‘untapped” entertainment markets in the world, Reliance has launched a media and entertainment, a first of it’s kind...
MUMBAI: The World Gold Council today appointed Starcom Worldwide, India as its media agency of record (AOR). Speaking on the occasion World Gold Council MD Indian...
MUMBAI: BBDO New York has been named the creative agency-of-record for US digital multichannel television service provider DirecTV. BBDO’s responsibilities will cover a broad range of...
MUMBAI: Optimum Media Solutions has launched a new specialist division – Brandcast. Set to carve a niche as a specialist media outfit for the advertising fraternity,...
MUMBAI: Zee’s Bengali arm – Alpha Bangla, in a bid to connect with its viewers, organised a festival to celebrate the monsoons- ‘Megh Malhar’. A unique...
MUMBAI: The concluding session of the Brand Summit was titled – ‘CEOs round table conference,’ which was moderated by Hanmer and Partners managing director Sunil...
MUMBAI: While drinks giant Coca-Cola kicked off a new advertising campaign that features celebrities like Penelope Cruz and Courtney Cox on 8 January; rival company Pepsi...
MUMBAI: If you were to ask an Indian customer about the best footwear in the eighties, the name that first popped in his mind was Bata....
MUMBAI: Kids channel Pogo is offering kids across the country an opportunity to win a chance to co-host Prime Pogo band by participating in the Dekho...
MUMBAI: Procter & Gamble has announced that it has reduced the prices of Ariel and Tide bags (large packs) by 20-50 per cent. In a...
MUMBAI: It should add some fizz to the Bangladesh soft drink market. Just like it has done in nations such as the UK, Canada, Netherlands and...
MUMBAI: While the traditional means of advertising such as print and television have their own space, out-of-home (OOH) communications is speedily gathering pace and carving a...
MUMBAI: Recently a study was unveiled at the fifth annual MSN strategic account summit. It concluded that online advertising in the US could produce significant increases...
MUMBAI: Political parties need not resort to surrogate advertising anymore. The Andhra Pradesh high court this morning struck down a rule under the Cable Network...
MUMBAI: Disney owns three of the top ten character franchises, according to Forbes.com’s annual “Top Earning Fictional Characters List.” Forbes.com estimates that the top-ten fictional characters...
NEW DELHI: Buena Vista International Television – Asia Pacific (BVITV-AP), the distribution arm of Walt Disney Television International, has appointed Amit Malhotra as head of sales,...
MUMBAI: Motorola has launched an integrated marketing programme in the US. This seeks to leverage its National Football League (NFL) relationship by educating football fans about...
MUMBAI: Branding today has moved from building cultures and strenghting relationships to a money spinning operation. Are products building brands or are brands building products? This...
MUMBAI: If you can’t bring horse to water, then try bringing water to horse. And that is exactly what Allied Domecq is doing by spawning a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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