Connect with us
MUMBAI: Dubai-based international airline Emirates has announced an agreement with The Franz Beckenbauer Foundation. As per the agreement, it has appointed the German football legend Franz...
MUMBAI: Ozone Ayurvedics, which is known for its Nomarks brand of skin care products has recently assigned Carat Media Services for its media planning and brand...
MUMBAI: The last session of the IOA conclave was a panel discussion on how to measure the return on investment (ROI) of online advertising? This is...
MUMBAI: Max’s next major cricket event is the ICC Under 19 World Cup. The event kicks off on 16 February. To create awareness it has been...
MUMBAI: No doubt cricket ratings have been pretty jinxed lately. And India’s consistent nonperformance over the last couple of series have definitely got a lot of...
MUMBAI: It looks like SpiderMan is weaving his web towards wireless arena. India Games has entered into an agreement with Columbia Pictures and Marvel comics to...
MUMBAI: Rural India is growing and marketers need to know their to be able to get to them since the fact is that; like we know...
MUMBAI: ‘Moving the masses’ was the theme of Bajaj Auto’s VP and business development and marketing R L Ravichandran’s session. Are finance schemes only for the...
MUMBAI: AXN has decided to take the action sport route in a bid to further connect with the viewer. This month onwards, the channel is airing...
MUMBAI: Indiantelevision.com continues to gather accolades. At the 3rd Indira Awards for Marketing Excellence, which were presented at a glittering ceremony in Pune on Sunday, India’s...
MUMBAI: Zenith Optimedia has relaunched its operations in India with effect from 1 August, 2004. The company will operate as part of the ZenithOptimedia Worldwide network...
Hindustan Motors (HM) through film branding initiative launched Kyun! Ho Gaya Na? (KHGNO) Lancer contest at popular cinema halls across the country. The movie made...
MUMBAI: Priya Chaubal: “My intelligence is insulted with all this this exaggerated and over dramatic stuff on TV, it’s such a turn off.” Rahul Mehra: “TV...
MUMBAI: England’s Arsenal Football Club has signed what it claims is the biggest club sponsorship agreement in English football history The agreement Emirates Airline is worth...
MUMBAI: Pepsi’s integrated marketing campaign in India that centered around the cricket World Cup last year has been adjudged the best campaign amongst 333 entries from...
xMUMBAI: A children’s music video with a social message! That is what Colgate and Sony have come up with on the occasion of Oral Health Month....
MUMBAI: The Promax and BDA conference will henceforth be an annual affair in India. Conferences are already being held in among other places the...
MUMBAI: Carrying forward the success of the first Dewmobile initiative last year, Mountain Dew has brought back the dream machine, specially designed to give away to...
MUMBAI: The third RK Swamy BBDO Guide to the Urban Market which was released yesterday gives extensive and multi-faceted information on purchasing power at the town...
NEW DELHI: Capital-based Ozone Group of companies today announced its foray into the publishing business to float a new strategic business unit- ‘4th Dimension Media Pvt....
xMUMBAI: Bangalore based Public Affairs Center (Pac) in association with creative agency Brand-comm has unveiled the National Voter Motivation Campaign 2004. The campaign which will cut...
MUMBAI: After the successful launch of Happydent Protex Sugar-Free Gum, Perfetti Van Melle India Pvt Ltd has started a series of innovative marketing activities to educate...
MUMBAI: Motorcycle major Kinetic Engineering has received The Federation of Indian Chambers of Commerce & Industry (Ficci) award for empowerment of the physically challenged. The award...
MUMBAI: Hutchison CAT Wireless MultiMedia Ltd. (HCWML), the marketing service provider for digital CDMA mobile telephone services, is planning to begin offering mobile multimedia service to...
NEW DELHI: It has turned out to be a game of football with everybody concerned attempting to kick the ball out. Even as the Indian Broadcasting...
MUMBAI: Consumers don’t experience media in a vacuum. Many research studies are establishing the fact that at any one time, half the people watching TV will...
MUMBAI: Mudra South, has bagged three nominations at the annual New York Festival under the print and direct mailer categories. The New York Festival which has...
MUMBAI: If there’s one movie which everyone is talking about at present (and for all the right reasons) it is Columbia TriStar’s global box office smash...
MUMBAI: The WPP board has announced its unaudited interim results for the six-month period ended 30 June 2004. Revenue was up 6 per cent to $3.70...
MUMBAI: ‘Let’s Just Play’ an initiative by Nick, encouraged the kids to get out and play the whole day with the event Worldwide Day of Play,...
MUMBAI: Hong Kong Tourism Board (HKTB) has announced that the visitor arrivals for the month of August 2004 have exceeded two million. The board claims that...
MUMBAI: Coca-Cola is seeking to fizz up its brands with a partnership that taps the popularity of online music. The Cola major has teamed up with...
MUMBAI: For the fifth year in a row and for the seventh time in the last ten years, Sony has been voted as the number one...
MUMBAI: While Ogilvy & Mather (O&M) is basking in the glory of the innumerable awards (14 to be precise) that it bagged for the ‘boy and...
MUMBAI: Cereal major Kelloggs continues to make its presence felt. Be it the vignettes around Sony’s Jassi Jaissi Koi Nahi or the special edition of ‘Kelloggs...
MUMBAI: It was a night of triumph for Ogilvy & Mather yet again. The invincible agency won the Grand Effie award at the Effies 2004 that...
xMUMBAI: WorldSpace Satellite Radio recently launched a WorldSpace Lounge for music lovers in Chennai. The lounge will be in Phase III of Spencer’s and has been...
MUMBAI: The Indian Society of Advertisers (ISA) recently held its annual general meeting (AGM) for the year ending March 2004 at the Y B Chavan Memorial...
NEW DELHI: Business2media, India’s platform for press release distribution, today announced that it has now integrated its network completely with that of the global leader, the...
MUMBAI: UTV which has recently established a distribution set up oversees in New York, London, Singapore, Hong Kong and all of Europe had its maiden release...
MUMBAI: The American Association of Advertising Agencies (AAAA), with the endorsement of chief executive officers from six of the industry’s worldwide communications firms has launched Operation...
MUMBAI: Earth Communications Office India which had launched a nationwide contest for a 30-second or less commercial on the theme of Conserve Water in December 2003...
MUMBAI: Toyota Motor Corporation and Toyota Motorsport have announced that ESPN Star Sports (ESS) has become a sponsor for the Panasonic Toyota Racing Formula 1 team....
MUMBAI: It was the first day at the office today for Star India senior vice-president Kevin Vaz as advertising sales head for the entire network at...
MUMBAI: Nokia and Pointsec today announced that they have jointly developed a solution designed to protect customers’ data on mobile devices. The new Pointsec file encryption...
MUMBAI: The popular animated canine character Scooby-Doo has made a place for himself in the Guinness Book of World Record for setting the record for the...
MUMBAI: Internet advertising analysts in the US are upbeat about prospects for this year. However the irrational exuberance from the dotcom era is a thing of...
MUMBAI: A new publisher has been appointed to take charge of the newly established Food Group within BBC Magazines. The Food Group consists of Olive and...
MUMBAI: The first and only ‘child specialist’ chawanprash was the USP for Sivananda Bal Chyawanprabha when it was launched. The brand now plans to consolidate its...
With the unique TVC, the FMCG attempts to connect to the youth in a more enticing manner. Breaking away from the accepted norm...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
This will close in 10 seconds
