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MUMBAI: According to reports appeared in the European media, sportswear giant Adidas’ latest ad campaign starring soccer star David Beckham and cartoon dog detective Scooby Doo...
MUMBAI: The Internet and Online Association’s (IOA) conclave titled – ‘Internet Nirvana! AHAA!’ kickstarted at the Hilton Towers in Mumbai on 1 October. The keynote address...
MUMBAI: The Internet & Online Association (IOA), which was set up early this year recently announced that it has added eight additional key memberships. Apart from...
xMUMBAI: Is it something in the air or just plain coincidence? After surveys that claimed to examine what men and women want and think (regarding sex),...
MUMBAI: Demonstrating its growth strategy, Electrolux Kelvinator a subsidiary of the Electrolux Group has announced its foray into the microwave product category. The company will unveil...
MUMBAI: Sahara’s latest big hope, Malini Iyer, is being heralded by the network with hype that comes close, or perhaps matches the hoopla that surrounded Karishma...
MUMBAI: Funny man Jim Carrey has been voted the top money-making star of last year. Quigley Publishing recently announced the results of its 71st Annual Top...
MUMBAI: No more bouncing of the service tax ball hither and thither. The Indian Broadcasting Foundation (IBF) board has ruled that effective today (1 July 2004),...
MUMBAI: Ratings data the next day. That is the advantage that Audience Measurement and Analytics (AMA), which in June announced the launch in India of aMap,...
MUMBAI: Dubai-based ‘brand entertainment’ firm Immersive Media Solutions (IMS) has created a unique form of movie promotion — taking a Hollywood blockbuster’s central theme or character,...
MUMBAI: ESPN Star Sports (ESS) is one of the major innovators when it comes to integrating sponsors for marketing and promotional activities. Last year it had...
MUMBAI: It is said that great brands can become immortal. Ford, Gillette and Kellogs are three examples. They have outlived wars, social changes and disease. So...
MUMBAI: LINOpinion, the Lintas Public Relations division, has bagged a host of prestigious new accounts like CII, SriLankan Airlines, Dalda, Mahanagar Gas Limited, Wärtsilä, Hindustan Sanitaryware,...
NEW DELHI: The speed-breakers have been removed, but the green signal has not yet come. That’s why the political parties are not making a dash for...
MUMBAI: Men are from Mars and Women are from Venus sure holds true when it comes to marketing to them. The general presumption is that it...
MUMBAI: Rasna, which roped in Karisma Kapoor earlier this year as their brand ambassador, has joined hands with Rotary International to celebrate the club’s 100 years...
MUMBAI: Motorola today launched the Moto Razr V3, which is an ultra-thin clamshell phone with cutting-edge technology and unstoppable functionality. The Moto Razr V3 is touted...
MUMBAI: A snapshot of a session on building a brand pyramid with promos was conducted by Lee Hunt of Lee Hunt associates on Tuesday morning. ...
MUMBAI: Fresh from the success of Spiderman 2 and Anacondas Columbia Tristar has big plans up its sleeve for another sequel Resident Evil: Apocalypse. ...
MUMBAI: Touted as the first time ever in Asia (and in India) in one of India’s largest SMS activity, Star 7827 launched its reverse auction –...
MUMBAI: The US advertising market is in fine fettle, thank you. And it is going to get even better this year. At least that’s the prediction...
MUMBAI: When one thinks of sewing machines in India, two names come to mind: Singer and Usha. In an effort to further form bonds with users,...
MUMBAI: To stay ahead in the war of the music channels, Channel [V] is out with an innovative concept – The Right Bottom – which allows...
MUMBAI: Kinetic Motor Company has entered into a special alliance with renowned Italian two wheeler maker Italjet for modern scooters. This strategic move was aimed to...
MUMBAI: It was kids day out at Priyadarshini Park on Saturday evening. The occasion was Play with me Sesame fun day organised by Hallmark Channel. For...
MUMBAI: ESPN Star Sports has rolled out a unique talent hunt in search for a presenter for the channel in India. The contest, which is basically...
MUMBAI: Rediff.com India in an initiative to focus on younger audiences announced the launch of its new India home page which offers an increased width of...
MUMBAI: Celeb value has been called to the fore once again, but for a nobler cause by the Indian Express group. In a bid to encourage...
MUMBAI: Communications consultancy Hanmer & Partners has acquired Doc Asia, which is a health care interactive communication firm. With this acquisition, Hanmer & Partners will add...
MUMBAI: Intel India director marketing Jayant Murty spoke about the rise of the Internet and broadband from an ‘Intel’ perspective. In his session titled ‘Beyond Computing...
MUMBAI: Film producers these days are extracting some extra moolah from in-film publicity as products like Coca Cola, Hero Cycles, Paas Paas mouth freshener, Thums Up...
MUMBAI: One spoke about the evolution of a TV brand while the other extrapolated on the branding of a new channel, but both instances have in...
MUMBAI: Sonal Panda, a13 year old student of the Bombay Scottish School, has been picked up by Nickelodeon as a winner for an all-expense paid trip...
MUMBAI: The Academy of Television Arts & Sciences (Atas) the Entertainment Publicists Professional Society (EPPS) and UCLA Extension in the US will host a seminar Entertainment...
MUMBAI: Mudra Communications Ltd. media specialist company Optimum Media Solutions (OMS) – South has won the AOR (agency of record) of two major accounts – Nutrine...
NEW DELHI: Ogilvy & Mather Mumbai office has worked on a series of print advertisements for Maharashtra Tourism Development Corporation, benchmarking destinations in Maharashtra with the...
MUMBAI: Promax and BDA Europe has selected Rome as the site of its 2004 European Conference which will take place on 22 and 23 March at...
MUMBAI: As the Maharashtra Assembly Elections draws closer, news channels are gearing up for the coverage of the same. Star News, on its behalf has rolled...
MUMBAI: Lux has roped in some of the biggest names in the entertainment industry for its latest blockbuster commercial, which will launch Lux Orchid. ...
MUMBAI: Hitachi, Ltd., Toshiba Corporation and Matsushita Electric Industrial Co., Ltd. have reached a basic agreement to jointly establish a company to manufacture and sell LCD...
MUMBAI: This is a major step in the online war against junk email. America Online, EarthLink, Bill Gates’ software conglomerate Microsoft and portal Yahoo! jointly announced...
MUMBAI: Sam Balsara’s Madison Communications has announced its entry into the field of in-film advertising and marketing of films and music. For the same, Madison has...
MUMBAI: Today is Big B’s 62nd birthday and the media is all out to wish him in every possible way they can. From private FM stations...
MUMBAI: Getting into the technicalities of the Internet medium, the third session of the Internet and Online Association’s conclave saw Real Media UK technology solutions director...
MUMBAI: This is a piece of news that should give movie marketers in the US plenty to think about. Online behaviour around this year”s summer blockbuster...
MUMBAI: Standard Chartered has introduced Manhattan, a lifestyle credit card, targetting the fast-growing and ambitious upwardly mobile Indian customer. After successful foray in key...
MUMBAI: At the Internet and Online Association conclave on 1 October, Group M South Asia chairman Andre Nair spoke about India’s position with regard to the...
MUMBAI: This is an initiative that seeks to give Japanese advertisers a firm foothold on the mobile platform. Tomorrow 7 October MTV Japan will launch a...
MUMBAI: MIPCOM Junior, the international showcase for children’s programming, returns with an extensive schedule of conferences and new events. The event will be held at Noga...
MUMBAI: An interesting session by TAM VP Atul Phadnis with the focus on essentially: “Are promos on channels successful? “Within the promo creative, which promo’s get...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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