ITV

Author: indiantelevision.com Team

  • Bhavesh Dalmia switches from pharma to power as Torrent Electricals’ new marketing chief

    Bhavesh Dalmia switches from pharma to power as Torrent Electricals’ new marketing chief

    MUMBAI: Bhavesh Dalmia has traded pills for plugs. The marketing veteran, who spent over six years steering consumer campaigns at Cipla, has joined Torrent Electricals as general manager for marketing this month.
    It marks a sharp pivot from the Bay of Bengal to what Dalmia calls “the rich Amethyst”—a poetic nod to Torrent’s signature purple branding. More practically, it’s a move from pharma marketing to the industrial heft of the Torrent Group’s electrical manufacturing arm.

    Dalmia brings two decades of brand-building chops across consumer health, fast-moving consumer goods and financial services. At Cipla, where he served as associate director for consumer marketing from September 2019, he championed digital transformation and omnichannel strategies. His portfolio includes campaigns such as #BerokZindagi, #SaridonMovieReview and #Fairsexfairsay—efforts that blended social media punch with traditional media muscle.

    Before Cipla, he spent over eight years at Piramal Enterprises as senior brand manager for consumer products, and five years at Madison World handling the Godrej account. His CV also includes a stint at Delhi Press Group.
    At Torrent Electricals, Dalmia says he’ll focus on building brand presence and driving growth through “impactful marketing strategies”. Whether that means bringing his pharma playbook to circuit breakers and switchgear remains to be seen. But if his track record is any guide, expect data-driven campaigns and plenty of hashtags.

  • Dulcoflex has a gut feeling about change

    Dulcoflex has a gut feeling about change

    MUMBAI: Looks like it’s time for some toilet talk with a twist! Dulcoflex, India’s trusted digestive wellness brand, has launched its cheeky yet impactful campaign, ‘kNOw Constipation’, to get Indians talking about something we all do, but rarely discuss.

    Constipation affects one in every five Indians, yet the topic remains hushed behind closed doors. Dulcoflex wants to change that with a dose of humour and heart, turning an everyday discomfort into an open, stigma-free conversation.

    What makes this campaign stand out is its refreshing tone. Instead of awkward metaphors or exaggerated ads, ‘kNOw Constipation’ brings together popular comedians like Aanchal Aggarwal, Srishti Dixit, Soumya Venugopal, Gurleen Pannu, Jamie Lever, and Shreya Roy, using relatable stand-up sets to break the silence without mocking those who suffer.

    Opella CHC India head of brand & innovation Nupur Gurbaxani explained, “Campaigns around constipation often centre on men and trivialise the issue. With ‘kNOw Constipation’, we want women to lead the conversation, understand the problem, and address it right. Only when we know constipation, can we truly say no to it.”

    The campaign goes beyond laughs and likes. It will roll out across digital, radio, and grassroots initiatives, bringing awareness to both urban and rural communities.

    With 276 million Indians struggling daily and many relying solely on home remedies, Dulcoflex’s initiative brings a fresh, fearless voice to a subject long flushed out of public dialogue. Because, as Dulcoflex cheekily reminds us, it’s time to let it out.
     

  • Eicher Motors’ electric vehicle chief heads for the exit

    Eicher Motors’ electric vehicle chief heads for the exit

    NEW DELHI: Mario Alvisi is revving off into the sunset. The chief growth officer for electric vehicles at Eicher Motors has tendered his resignation, effective from the close of business on 31 December 2025. His departure marks the end of a standalone EV push at the Indian automotive firm.

    The company, better known for its Royal Enfield motorcycles, says it is strategically integrating its electric vehicle brand and commercial teams with its core operations. Translation: the EV experiment is being absorbed into the main business. Eicher reckons this will harness the company’s “full strength, scale and expertise” to execute its electrification strategy with speed and precision.

    The regulatory filing to India’s stock exchanges was notably thin on gratitude or future plans for Alvisi and was dated 13 October.  It focused squarely on the reorganisation—a signal that Eicher is betting its EV future on integration rather than isolation.

    Whether folding the cards or going all in remains to be seen. But for Alvisi, the road ahead lies elsewhere.

  • Hyatt Finds its star in Karisma Kapoor

    Hyatt Finds its star in Karisma Kapoor

    MUMBAI: Looks like luxury just got a little more Karisma! Hyatt has launched its latest World of Hyatt campaign in India, starring Hindi cinema icon Karisma Kapoor, inviting travellers to discover a world where loyalty isn’t just rewarded, it’s recognised and felt.

    Rooted in Hyatt’s purpose of caring for people so they can be their best, the campaign celebrates the World of Hyatt as more than just a loyalty programme. It’s a global community that turns every stay into a personal story, offering guests everything from free nights and upgrades to experiences that feel uniquely their own.

    “In a world where travel can feel impersonal, World of Hyatt stands apart for the way it makes people feel,” said Hyatt India & SWA regional vice president – commercial Kadambini Mittal. “Welcoming Karisma Kapoor allows us to express our purpose of care in a way that’s warm, relatable, and inspiring. This isn’t just a campaign, it’s an invitation to belong.”

    Radiating her signature charm, Karisma Kapoor shared, “I’m thrilled to be part of a campaign where personalised care meets unforgettable experiences. It’s more than a stay, it’s about creating moments that feel like home, wherever you are.”

    The campaign, now live across digital, social, and offline platforms, captures the heart of modern travel, luxury that listens, recognises, and remembers. With Kapoor as its muse, Hyatt isn’t just promising a room; it’s promising a feeling.

  • Carlsberg and Liverpool FC recreate a miracle

    Carlsberg and Liverpool FC recreate a miracle

    MUMBAI: It’s time to raise a can to one of football’s greatest comebacks! To mark 20 years of Liverpool FC’s unforgettable “Miracle of Istanbul”, Carlsberg India has unveiled the Carlsberg smooth limited-edition ‘Miracle of 2005’ Can, a stylish tribute to the night the Reds turned a 3–0 deficit into Champions League glory.

    The campaign, aptly titled Live the Miracle, invites fans across Maharashtra, Karnataka, and Goa to relive the emotion of that night, one sip at a time. The can design fuses Liverpool’s iconic red with Carlsberg’s signature green, featuring timestamps of every pivotal moment from the match, echoing the highs, lows, and that unforgettable lift of the trophy.

    But the celebration doesn’t stop at the can. Through the campaign, fans can step into goalkeeper Jerzy Dudek’s shoes in an interactive online game accessed via Carlsberg India’s Instagram or QR codes on retail displays. Winners stand to claim exclusive prizes, from Carlsberg x Liverpool FC merchandise and screenings with club legends to an all-expense-paid trip to Anfield.

    “The Miracle of 2005 is more than just a match, it’s a story of resilience and passion,” said Carlsberg India vice president – marketing Partha Jha. “With ‘Live the Miracle’, we’re not just commemorating that night; we’re bringing it alive for Indian fans through experiences that go far beyond watching the game.”

    The partnership between Carlsberg and Liverpool FC dates back to 1992, making it one of football’s longest-running collaborations. From the treble of 2001 to the miracle of 2005, the Carlsberg logo has stood proudly on the Reds’ chest through their most iconic victories.

    Now, two decades later, that spirit of belief and camaraderie is bubbling over once again, in every limited-edition can that invites fans to live the miracle, sip by sip.
     

  • Cipla Health and Dcell unfold a bold new look

    Cipla Health and Dcell unfold a bold new look

    MUMBAI: When it comes to intimate wellness, Cipla Health is ready to turn the page, or rather, Unfold it. The healthcare major has entered the sexual wellness space with Unfold, a brand that dares to redefine intimacy with trust, style, and self-assurance at its core.

    To bring this bold vision to life, c teamed up with Dcell, the specialist design arm of Mullenlowe Lintas Group, to craft a striking, stigma-free identity that feels as global as it is grounded in Indian sensibilities.

    “With Unfold, we’ve entered the sexual wellness category guided by strong consumer insights, where trust and packaging play a pivotal role,” said Cipla Health managing director and CEO Shivam Puri. “Dcell has translated these insights into a modern, fresh design that reframes intimacy while remaining stigma-free.”

    Unfold’s design breaks away from the conventional cues of the category. Its sleek, metallic holographic finish and layered visuals symbolise the idea of “unfolding” passion and connection, while vibrant colours bring modernity and warmth to the fore.

    “Unfold is more than just a product, it’s a step towards normalising conversations around intimacy in India,” said Dcell executive design director Bhumika Shah. “Its aspirational yet discreet design reflects a shift towards products that combine aesthetics with confidence and quality.”

    With an identity that’s as confident as its message, Unfold doesn’t just sell wellness, it invites India to open up to it.

  • Studio Blo gets its Hollywood script with Chad Greulach in the frame

    Studio Blo gets its Hollywood script with Chad Greulach in the frame

    MUMBAI: Lights, camera… algorithm! India’s Studio Blo, the country’s pioneering AI film studio, is ready to roll on its biggest project yet, a Hollywood partnership with veteran producer Chad Greulach, whose credits stretch across Netflix, Hulu, Amazon Prime and Discovery.

    Greulach’s cinematic résumé is no small scroll, he’s worked with names that light up marquees and arenas alike: Leonardo DiCaprio, Snoop Dogg, John Legend, Lenny Kravitz, Gene Simmons and Criss Angel, to name a few. Now, he’s stepping into the world of AI storytelling with Studio Blo to craft original entertainment IPs for the American market where human creativity meets machine precision.

    The partnership will see the duo co-develop AI-powered stories and content for studios, music labels, channels and brands, while also expanding Faimous, Studio Blo’s AI-led celebrity IP engine into Hollywood. The move aims to merge AI’s creative horsepower with star-driven storytelling, opening new frontiers in how celebrity and content intersect.

    For Studio Blo, the announcement marks another bold step in a journey that’s already caught global attention. Its current slate includes “Warlord”, an AI-generated TV series co-produced with acclaimed filmmaker Shekhar Kapur, which explores the emotional and philosophical edges of AI and human imagination.

    “Our collaboration with Chad marks a defining moment in our journey where India will make stories for the world,” said Studio Blo co-founder and CEO Dipankar Mukherjee. “We’re using our proprietary AI tech stack as a creative collaborator with the finest global talent. Chad’s expertise will help us craft AI-first stories that are emotionally rich, visually stunning and globally resonant.”

    Greulach, for his part, sees the partnership as the future in motion. “The future of entertainment lies at the crossroads of technology and creativity, and Studio Blo is right at that intersection,” he said. “Dipankar and his team aren’t just experimenting, they’re reimagining storytelling itself. Together, we’ll build entertainment IPs that fuse human artistry with machine intelligence to captivate audiences everywhere.”

    As AI reshapes every frame of the creative process from script to screen Studio Blo is positioning itself as India’s breakout player in the global AI entertainment ecosystem, proving that the next big Hollywood story might just be coded in India.

    With this alliance, Studio Blo isn’t just crossing continents, it’s blurring the line between imagination and innovation, showing that in the world of film, even intelligence can be artificial but emotion never is.
     

  • Anime meets game as Crunchyroll and HoYoverse level up together

    Anime meets game as Crunchyroll and HoYoverse level up together

    MUMBAI: It’s the ultimate crossover episode where watching and playing collide. Crunchyroll and HoYoverse are joining forces for a special global collaboration that promises to blur the line between anime marathons and gaming marathons. From 6 November 2025 to 27 January 2026, Honkai: Star Rail players will not only get in-game rewards but also a taste of Crunchyroll premium for free.

    When the event page goes live on 6 November, eligible players of Honkai: Star Rail can snag a 14-day Crunchyroll Mega Fan free trial by linking their game and streaming accounts. But that’s not all, the anime world gets its own treat with the premiere of “Chimerric Park,” a special edition of HoYoFair 2025’s fan art series, streaming exclusively on Crunchyroll for two weeks.

    By watching Chimerric Park and completing missions, fans can earn Honkai: Star Rail goodies including Stellar Jades, Lost Crystals, and other cosmic treasures. The campaign rolls out in four waves, keeping players hooked across the festive months:

    .  Round 1: 6 Nov 2025 (6 PM PT) – 25 Nov 2025 (5:59 pm PT)

    .  Round 2: 25 Nov 2025 (6 PM PT) – 16 Dec 2025 (5:59 pm PT)

    . Round 3: 16 Dec 2025 (6 PM PT) – 6 Jan 2026 (5:59 pm PT)

    .  Round 4: 6 Jan 2026 (6 PM PT) – 27 Jan 2026 (5:59 pm PT)

    Crunchyroll executive vice president of emerging business Terry Li explained why the partnership feels almost inevitable: “We know that nearly 80% of anime fans play anime or anime-related games, and 40% of our audience are spending more than 20 hours a week on games like Honkai: Star Rail. Delivering in-game rewards to Crunchyroll Members is our way of enhancing their gaming experiences and creating compelling moments to jump into titles that speak to our fans.”

    For HoYoverse, the collaboration also celebrates the fans who turn Honkai: Star Rail into a cultural phenomenon. “Chimerric Park” brings together global artists who’ve transformed their passion for the game into dazzling visuals, now premiering alongside the world’s most beloved anime on Crunchyroll.

    The partnership neatly coincides with the launch of Version 3.7 – “As Tomorrow Became Yesterday”, which introduces a slate of fresh content and the much-awaited five-star character Cyrene (Remembrance). Players diving into the event can collect up to 120 Stellar Jades and more through limited-time quests.

    From premium streaming perks to in-game riches, this Crunchyroll x HoYoverse tie-up is more than a marketing move, it’s a love letter to fandom itself. So whether you’re grinding levels or bingeing arcs, this winter’s crossover gives you plenty of reason to hit “play.”

  • Krvvy urges women to rethink lingerie for well-being

    Krvvy urges women to rethink lingerie for well-being

    MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.

    According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.

    “Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.

    Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.

    “We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.

    Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.

    Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.

    In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.

    “We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”

    As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.

     

  • Venue gets a tech tune-up as Hyundai drives into the future

    Venue gets a tech tune-up as Hyundai drives into the future

    MUMBAI: Fasten your seatbelts, the Hyundai Venue just got a serious software update. The compact SUV that once ruled the roads with its style is now gearing up to rule with its smarts. Hyundai Motor India Limited (HMIL) has unveiled the tech-packed, safety-loaded all-new Venue, promising to take Indian roads into the era of Software-Defined Vehicles (SDVs).

    Leading the charge is Hyundai’s futuristic ccNC (Connected Car Navigation Cockpit) system, accelerated by Nvidia, paired with dual 62.5 cm (12.3” + 12.3”) curved panoramic displays that stretch across the dashboard like a digital command centre. It’s not just a screen, it’s a statement.

    The Venue also features an immersive 12.3-inch infotainment system with wireless Android Auto and Apple Carplay, seamless OTA updates, and a fully digital 12.3-inch display cluster that keeps you updated on everything from tyre pressure to ADAS alerts. Add to that a Bose 8-speaker premium sound system, and every drive starts to feel like a private concert.

    “At HMIL, we’re committed to democratising global technologies for our customers in India,” said Hyundai Motor India whole-time director and COO Tarun Garg calling the new Venue “a bold step towards introducing SDVs in India.” He added that the Venue’s blend of “cutting-edge features and class-leading safety” would set new benchmarks in the compact SUV segment.

    For the gadget geeks, the new Venue goes all out. Expect 20 Controller Over-the-Air (OTA) updates, 70 Blue Link connected features, voice-enabled smart sunroof, ventilated front seats, wireless phone charging, cooled glovebox and even support for five voice recognition languages Hindi, English, Hinglish, Bengali and Tamil. Oh, and yes, it comes with the in-built JioSaavn app for your on-road playlists.

    But beneath the shiny tech, Hyundai has gone heavy on safety. The Venue boasts a super-strong body structure with 71 per cent ultra-high strength steel, making it sturdier than ever. It also features Hyundai SmartSense ADAS Level 2, packing 16 advanced driver assistance features like Smart Cruise Control with Stop & Go, Forward Collision-Avoidance Assist (for cars, pedestrians, cycles and junction turns), and Parking Collision Avoidance Assist.

    In total, the SUV comes loaded with more than 65 safety features, 33 of which are standard across all variants. Think six airbags, all-four disc brakes, Hill-start Assist, Electronic Stability Control, Tyre Pressure Monitoring System, and even a rollover sensor, it’s practically a fortress on wheels.

    Inside, it’s a symphony of comfort and convenience: rear AC vents, electric 4-way driver’s seat, Surround View Monitor, and the Bose system’s crisp acoustics make sure your journey feels as good as it sounds.

    Bookings are already open at Hyundai dealerships across India or online with a booking amount of Rs 25,000, ahead of the Venue’s grand debut on 4 November 2025.

    With its screens, sensors and smarts, the all-new Hyundai Venue isn’t just about reaching destinations, it’s about redefining how we get there. In a world going digital, this Venue is clearly designed for the front row.