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MUMBAI: With the traditional advertising space on American television notching a record number of commercials per hour, advertisers and major US television networks are trying to...
NEW DELHI: Fast food giant McDonald’s India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a...
NEW DELHI: Yamaha Motor India today announced that it has spun off its sales and marketing division to form Yamaha Motor India Sales. The...
BANGALORE: After the electric car ‘Rewa’, Bangalore is going gaga for another battery run automobile. Set to hit the roads on 21 January, the Eco-Cosmic is...
MUMBAI: Cable and Satellite penetration has increased by 53 per cent to 61 million homes in 2005, up from 40 million homes in 2002, according to...
MUMBAI: In around 100 days time the world’s attention will be on Torino, Italy, for the start of the 2006 Olympic Winter Games. As a Top...
MUMBAI: This is something which will make the ICC officials smile! Studies conducted by AC Nielsen as well as TAM India show that the official sponsors...
MUMBAI: BBC World, BBC’s international television news channel launches its first ever Indian focused brand advertising campaign on 16 January. The campaign tag line reads ‘What...
MUMBAI: The Singapore Tourism Board (STB), Singapore Airlines (SIA) and Visa International have announced the launch of Visa for Visa. The promotion is open to all...
MUMBAI: In a strategic development, the London-based bank HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising and marketing business...
MUMBAI: The Film and Television Producers Guild of India’s entertainment, media and marketing forum EM2 was held in Mumbai today. The seminar was targeted toward marketers,...
MUMBAI: American Honda Motor and Cartoon Network’s Adult Swim block are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual...
MUMBAI: Sripad Nadkarni, the man who took Coca-Cola to new heights in the last four years has just floated a venture, MarketGate Consulting, in partnership with...
BANGALORE: Vernacular Journalism received yet another boost with the launch of the new daily “Usha Kirana”. The new publication for the Vijaya Karnataka group is a...
MUMBAI: Barista, which claims to be the leader of the specialty coffee market in India has announced a strategic tie-up with Indian Oil Corporation (IOC). As...
MUMBAI: Titan Industries Limited has roped in Bollywood hunk John Abraham as the brand ambassador for its trendy sunglasses brand – FasTrack. Abraham will be endorsing...
MUMBAI: Electronics and imaging major Brother International has adopted an aggressive pricing strategy to further penetrate the Indian market with its range of Lifestyle Inkjet MFDs....
MUMBAI: Max’s monsoon offering ‘5 baje 5 Superstar’ is now wooing the media professionals. Five human mannequins dressed like the 5 superstars replicating the famous acts...
MUMBAI: After a detailed two-month scrutiny, Radio City has finally appointed Everest Brand Solutions as its creative agency. Six heavyweight agencies made a formal pitch for...
BANGALORE: Air Deccan and Café Coffee Day (CCD) are initiating a cross-promotion exercise. CCD will find ad space on Air Deccan’s aircraft (23 in number, flying...
MUMBAI: Two of the American entertainment industry’s creative marketing firms – Trailer Park and Creative Domain will merge. The new entity will provide diverse...
Newsletters Email Story Print Comment Indiantelevision.com’s Media, Advertising, Marketing Watch Viral marketing, ground activities take center stage for Sony’s ‘Deal Ya No Deal’...
MUMBAI: Hindustan Lever Limited’s (HLL) Sunsilk Naturals shampoo has introduced a novel concept of ‘Sunsilk 9 to 9 Zone’ for the launch of Sunsilk 9 to...
MUMBAI: With World Cup cricket 2003 just three days away, the advertising world is all geared up with its cricket-centric ads . The latest...
BANGALORE: A mattress which invokes “romance” and also wins awards for the ad agency which came up with the creative idea. Mudra Communications, Bangalore, has won...
MUMBAI: A recent report by a reputed US-based global media agency has provided some optimism in the advertising world. More so, because this agency’s forecasts on...
BANGALORE: In an attempt to Indianise its brand appeal, Canon India (CI) has signed on Sachin Tendulkar as its corporate brand ambassador. Celebrating its 10th anniversary...
NEW DELHI: ICICI Prudential Life Insurance has appointed Abhishek Bhatia as the head of marketing. The 28-year old, whose career has spanned six years, was previously...
MUMBAI: With the coming of the digital entertainment tide, Tom Online Inc., a leading mobile Internet company in China today launched TOMusic Plus, in partnership with...
MUMBAI: Bharat V Patel, chairman, Procter & Gamble Hygiene and Health Care Limited, has been unanimously re-elected chairman of the Indian Society of Advertisers, for the...
MUMBAI: Gulf Air Holidays has put together an additional, but limited number of competitively-priced, last-minute packages to allow race fans to catch three full days of...
MUMBAI: It’s the age of niche! As markets evolve across, there has been an acknowledgment to the fact that the discerning consumer’s appetite has only expanded...
BANGALORE: Popular actress and danseuse Shobhana announced Tanishq’s Pre-booking Akshaya Tritiya Scheme in Bangalore, in anticipation of the gold rush on this auspicious occasion. The actress...
MUMBAI: Ogilvy & Mather group planning director Meridith Jamin has been transfered to sister concern WPP shop Mediaedge:cia as director for consumer insights. The...
MUMBAI: Omnicom Group Inc. announced the appointment of Michael Birkin as president and CEO of Omnicom Asia-Pacific. Birkin who takes charge on 1 April, will also...
MUMBAI: Kidstuff Promos & Events, the Mudra Group’s specialised promotions marketing offering won the Best in Asia award for its Toss Ka Boss promotional campaign for...
MUMBAI: Over the years Nickelodeon US has positioned itself as being a channel that not only provides entertaining content that has taken it to the top...
MUMBAI: The Castrol Autocar Performance Show 2005, which is a display of high end, super performance cars kicked off a couple of days ago at the...
MUMBAI: ESPN Star Sports boasts of a stellar football-programming that includes some of the world’s most-watched soccer tournaments like the English Premier League, the Spanish Primera...
BANGALORE: B Ramalinga Raju, Founder & Chairman, Satyam Computer Services Ltd, has been nominated as the new vice chairman of NASSCOM (National Association of Software Companies)...
Let me start with a question? If it rains in Mumbai, why is there is no campaign for ice cream in the rest of India?If there...
NEW DELHI: Channel 7 from the media group Jagran went formally on air today, promising different treatment to its programming tilted towards non-fiction and hopped on...
MUMBAI: The Australian Broadcasting Authority (ABA) has put a stop to three Europe-based adult channels — Free XTV, Backroom and Sexz. TV — that were illegally...
NEW DELHI: The cricket comedy show continues to roll on. Pubcaster Doordarshan moved the Delhi high court on Saturday, getting the court to restrain ESPN Star...
MUMBAI: Intelsat announced that Firestone Communications has expanded its use of the Intelsat Americas fleet for distribution of cable programming in North America. The long-term contract,...
MUMBAI: Realising that the mushrooming of television news channels also means an opportunity to offer consultancy services, former Sahara and NDTV news presenter Shireen has decided...
MUMBAI: Consumer business news channel Awaaz, CNBC TV18’s new sibling, is going into over-drive with some new programming initiatives. The channel has lined up a total...
MUMBAI: Satellite operator Asiasat and LBisat which is a global satellite teleport operator and services provider have announced the signing of a new lease agreement. LBisat...
MUMBAI: UK broadcaster BBC has announced that CBBC controller Dorothy Prior will take up a new role. She will spearhead the drive to deliver more effective...
MUMBAI: BBC World Service has announced that its Learning English initiative has for the first time teamed up with China’s major universities for a multi-media English...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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