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We are living in an age where the traditional media landscape is being reshaped by a new breed of content creators – the influencers. These digital...
Mumbai: Pee Safe has launched a 360-degree campaign for its disposable period panty, which has sold nearly one million units since April 2024, with a 45...
Mumbai: In the vibrant realm of Bigg Boss Marathi, where drama meets cultural resonance, the latest season has captivated audiences like never before. With a commitment...
Mumbai: The much-anticipated CNN-News18 Town Hall is set to make a grand comeback on 27 September in Mumbai. Renowned for its dynamic and thought-provoking discussions, CNN-News18...
Mumbai: Colors Kannada is launching season 11 of Bigg Boss, one of India’s biggest reality shows. The premiere will air on 29 September at 6 pm,...
MUMBAI: Netherlands-based Indian origin beauty entrepreneur Diipa Büller-Khosla has two reasons to be pleased as punch. The first: her three year old brand indē wild, has...
Mumbai: The Indian Outdoor Advertising Association (IOAA) joined the global movement Essays for Peace in commemoration of UN International Peace Day. As a part of this...
Mumbai: Roundglass Foundation, focused on environment and sustainability, runs The Billion Tree Project, aiming to plant one billion trees in India by 2035. To raise awareness...
Mumbai: Swiggy, India’s on-demand convenience delivery platform, has introduced ‘Privileges’ to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers across the...
Mumbai: Oral care brand – Sensodyne has announced the launch of #DoctorsOfJoy campaign in celebration of World Dentist Day, observed annually on 3 October. Sensodyne highlights...
Mumbai: In a significant move advancing quick-commerce, U.S. Polo Assn. (USPA), the official brand of the United States Polo Association, has partnered with Zepto to offer...
MUMBAI: Did Indian TV sports channels, streamers and brands miss out on a great branding and monetisation opportunity last week during India’s monumental victory at the...
Mumbai. Studio 100 International, a children’s and family movies and series entertainment, is breathing new life into its iconic classic series. To meet growing demand and...
Mumbai: Intelligent observability platform, New Relic announced the appointment of Larissa Crandall as channel chief and group VP of partners and alliances to enhance the company’s...
Mumbai: E-commerce furniture and home décor company – Pepperfry has launched its new campaign, ‘Why Wait for Diwali.’ The campaign, built on the idea that Diwali...
Mumbai: WebX Integrated Marketing Solutions (WebX IMS), an integrated brand communications agency, has been appointed as the communications partner for Ecofinity, a pioneering clean energy startup...
Mumbai: Narayana Health, a healthcare provider, has rolled out its latest multilingual 360-degree campaign, ‘Apno Ki Fikr,’ designed to highlight its all-encompassing care expertise Being a...
Mumbai: A new digital agency, itch, has emerged with a clear vision to transform the advertising landscape. Founded by three industry veterans, itch aims to make...
Mumbai: Aditya Birla Health Insurance Co. Ltd (“ABHICL”), the health insurance arm of Aditya Birla Capital, India’s leading, well-diversified financial services provider, has launched the innovative...
Mumbai: Hyundai Motor India Ltd (HMIL) has announced the appointment of Amitabh Lal Das as the chief legal officer & business head. This appointment reflects the...
Mumbai: All India Pickleball Association (AIPA), the governing body of pickleball in India, announced the appointment of Branquila Brand Ventures (BBV), as their exclusive brand agency...
Mumbai: The seventh edition of the Big Cine Expo will take place at the Bombay Exhibition Centre (NESCO), India, from 30 September to 1 October 2024....
Mumbai – As a part of its ongoing conversation on parenting being a shared endeavour (Growth needs both), Britannia Milk Bikis, in partnership with GroupM’s media...
Mumbai: Wondrlab, a martech network, has announced its latest brand mandate win with Blue Heaven, a renowned name in Indian cosmetics. With a legacy of over...
Mumbai: Global independent content distributor – GoQuest Media has licensed the Polish crime drama Crusade to Walter Presents for broadcast in the UK and Ireland. This...
Mumbai: Dentsu Creative, a global network within the Dentsu Group that consolidates various creative, digital, and branding agencies, has introduced ‘Future Mandala’ in India. This tool...
Mumbai: GRB Media Ranch president Sophie Ferron has announced license deals with Mediawan for France, Andorra, Dom Tom, Monaco, Belgium, Luxembourg, and Switzerland for #UNTRUTH: The...
Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity, history and purpose. Marketers see GAI as a productivity...
Gone are those days when consumers used to contact just one channel regarding a specific brand or business. In today’s dynamic world, which is swarming with...
MUMBAI: It’s taking the battle into what is considered Reliance’s home turf (and possibly Jio’s too): Gujarat. Bharti Airtel has launched an ad campaign wherein it...
AMSTERDAM: Cobalt Digital, the designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative brought...
Mumbai: The International Cricket Council (ICC) has announced the official event song for the ICC Women’s T20 World Cup 2024, titled ‘Whatever It Takes.’ The soundtrack...
Mumbai: Adzpressway, a marrech company, has launched and executed a series of high-impact campaigns for major brands in the GCC region, further strengthening its position in...
Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has unveiled its first campaign film for the upcoming PKL Season 11, featuring Riteish...
Mumbai: The Pant Project, a menswear brand focused on custom-fit, high-quality pants, announces the launch of its latest ad campaigns, aiming to break away from traditional...
Mumbai: MY FM, the radio arm of Dainik Bhaskar group has announced the launch of ‘Sadhguru Sar’, a fascinating new series with the spiritual guru, Sadhguru,...
Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends....
Mumbai: With roots stretching back to 1967, DRRK Foods was established by Daulat Ram Marwaha and his son, Mohinder Pal, in the city of Amritsar, Punjab....
Mumbai: French menswear brand Celio celebrates the festive spirit with the launch of its new digital film, highlighting love, joy, and shared moments during the Durga...
Mumbai: Presented by Jio Studios, Laapataa Ladies, has generated immense excitement and received a positive reception from both audiences and critics alike. The film continues to...
Mumbai: Women’s power-dressing brand – Qua has announced its bold new pre-fall 2024 campaign, ‘Modern Heroine,’ featuring four of India’s most dynamic and inspiring young female...
Mumbai: In today’s digital world, contact centers face challenges from rapid technology evolution and changing customer preferences. High call volumes, driven by digital channels, lead to...
Mumbai: Having co-written landmark titles such as The Sky is Pink and Margarita with a Straw acclaimed filmmaker duo Nilesh Maniyar and Shonali Bose’s latest work,...
Mumbai: Nidhi Saxena’s highly anticipated directorial debut, ‘Sad Letters of an Imaginary Woman’, has unveiled its compelling poster and trailer, heightening excitement for its world premiere...
MUMBAI: There’s good news for Disney Star India. Its tech innovations have got a pat on the back from the leading streaming awards for – the...
New Delhi – Business Today’s most awaited annual issue is set to hit the stands by September 28. This is the 25th edition of the prestigious...
Mumbai: As we focus on larger aspects of life, it’s common to overlook smaller items that may seem less important. To address this, the Bengaluru-based e-commerce...
Mumbai: The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25 crores to distribute mattresses nationwide. This made TSC...
Mumbai: Smytten Pulse, an AI-led consumer research and insights platform, partnered with Dabur to provide targeted insights. The platform’s consumer research solutions helped Dabur refine its...
Mumbai: LNJ Bhilwara Group’s flagship company RSWM recently unveiled its new digital campaign, “For All Reasons, For All Seasons,” celebrating over sixty years of enriching Indian...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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