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In the late 1990s, economist Joseph Pine II introduced the concept of the ‘experience economy’. In his book of the same name, Pine argued that businesses...
Mumbai: Warner Bros Discovery has announced its win for Secrets of Buddha Relics and I Should Have Stayed at Home as the national entrees representing India,...
Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled...
Mumbai: Zee5 has announced the return of the psychological drama Mithya for the second season after the success of the first season. The series revolves around...
Mumbai: Piramal Enterprises’ subsidiary Piramal Capital & Housing Finance has announced the launch of the second phase of its campaign ‘Hum Kaagaz Se Zyada Neeyat Dekhte...
Mumbai: In a daring move to redefine perceptions, ahead of the women’s key cricketing season, sports brand Puma India launched a bold campaign with – Harmanpreet...
Mumbai: BonKaso, a home essentials brand, has launched its latest campaign, ‘Bonkaso hota, toh yeh nahin hota,’ with a series of engaging digital films. This campaign...
Mumbai: Brunch Electronik is making its debut in India with Mathame and Korolova. Produced by Envision and Spacebound, premier live entertainment company, presented by Heineken 0.0,...
Mumbai: YRF Talent, the boutique talent management firm that currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Sharvari, Sonam Kapoor, Ahaan Panday and Vaani...
Mumbai: Ferrero India is introducing its signature almond and coconut treat, Confetteria Raffaello, to the Indian market. Each piece contains a white almond at the center,...
Mumbai: Action, explosives, and the city of love under siege! Starring Tewfik Jallab, Ritu Arya, Ban Addis and Sean Harris, Paris Has Fallen follows the gripping...
Mumbai – The second edition of SMARTIES Unplugged India 2024 on 11 October is just around the corner, offering attendees 10+ curated sessions and insights from...
Mumbai: MS Dhoni announced in a Facebook post that his journey with IPO bound Garuda Aerospace continues to grow from strength to strength. He also stated...
Mumbai: This Durga Pujo, ABP Ananda is taking a bold step forward with the launch of its campaign “Celebrate the Durgas”. The initiative honours everyday women...
Mumbai – ITC’s Sunrise Spices has marked the onset of Durga Puja with the grand launch of its Sunrise Spice Art Campaign. This unique initiative aims...
Artificial Intelligence has emerged as a transformative force in various industries, especially the creative sectors. For instance, movie production has taken a turn for greatness with...
Mumbai: JioCinema has announced the appointment of Ishan Chatterjee as chief business officer. Ishan’s appointment reflects JioCinema’s commitment to accelerate its transformation into a tech-enabled company,...
Mumbai: Chief creative officer Santosh Padhi (Paddy), president Ayesha Ghosh, along with Shreekant Srinivasan (head of Delhi) have put in their resignations at W+K India. Santosh...
Mumbai: Axis Bank, one of India’s leading private sector banks, has launched its ‘Dil Se Open Celebrations’ festive campaign, offering exciting discounts across e-commerce, lifestyle, electronics,...
Mumbai: Bimbo Bakeries India, a subsidiary of Grupo Bimbo, the world’s largest baked foods company, has launched its latest campaign for CremTreat, a flavoured-filled bun. The...
Mumbai: Uber, the global ride-hailing app, launches a new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to...
Mumbai: ET Now Swadesh has marked its third anniversary. Launched with the mission, ‘Badho Desh Ke Saath’, the channel has firmly established itself as the fastest-growing...
Mumbai: Moneyview, a financial services platform, is enhancing its offerings by introducing digital gold in partnership with CaratLane, an omni-channel jewellery brand. This collaboration aims to...
Mumbai: Delhivery, India’s largest fully integrated logistics company, partners with Truecaller, the global platform for verifying contacts and blocking unwanted communication. This collaboration enhances communication efficiency...
Mumbai: Simply Fresh, the flagship brand of BN Group, has launched its #HarLadkiDurga campaign in celebration of Durga Pooja. The video campaign reflects the core message...
Mumbai: Panasonic Life Solutions India has announced #WelcomeToParenthood campaign that celebrates the journey of young parents in India. This is the third edition of the brand’s...
Mumbai: Highlighting the spirit of Durga Puja in a unique style, TV9 Bangla launched a campaign showcasing popular areas in Kolkata frequented by pandal hoppers, including...
Mumbai: Maruti Suzuki India has partnered with the Indian Air Force and Uttarakhand War Memorial for the Vayu Veer Vijeta Rally, tagged as the “Himalayan Thunder”...
Mumbai: Movado Group has unveils the Fall 2024 campaign for Calvin Klein watches starring model Disha Patani. Directed and shot by Stas Komarovski, the campaign spotlights...
Mumbai: In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of...
Mumbai: Zee5 has successfully adopted the common media application format (CMAF) at a wider scale to transform content delivery and enhance viewer experience. The innovative move,...
Mumbai: Viral Pandya, a celebrated creative figure in the advertising world, is stepping down from his role at Cog Culture to pursue opportunities beyond the advertising...
Mumbai: Hansgrohe India has announced that Gaurav Malhotra has stepped down from his role as managing director, effective 30 September. Since his appointment in 2017, Gaurav...
Mumbai: Mipcom Cannes announced the full details and programme for its newly expanded Mip Innovation Lab, which brings together a high-profile lineup of key players from...
Mumbai: Get ready for a new season of ‘Bigg Boss’ with the tagline transformation from “Bigg Boss Chahte Hain” to “Bigg Boss Jaante Hain.” This year,...
Mumbai: The United Nations Foundation recently launched Once Upon a Future, a global campaign calling on young people to engage in the Summit of the Future...
Mumbai: With the ICC Women’s T20 World Cup 2024 starting on 3 October, Disney Star unveiled its impressive sponsorship line-up, reflecting the growing enthusiasm and anticipation...
Mumbai: The Asia Video Industry Association (AVIA) has announced the highly anticipated Vietnam in View conference, will take place on 9 October in Ho Chi Minh...
Mumbai: Ushering in the festive season with grandeur, Ashwin Sheth Group (ASG), a real estate, is launching its most exciting campaign yet— ‘Kismat ki Chaabi’, designed...
Mumbai: Just Talk Sneakers, a new feature show on Zee Café, will explore sneaker culture and its rising influence in India. The series will include engaging...
MUMBAI: Warner Bros. Discovery’s kids’ entertainment channels kick off Dussehra celebrations with action-packed adventures throughout October. With exciting new episodes, movie premieres, and special features across...
Mumbai: Tasveer, the premier South Asian film festival in the United States, has revealed the jury for the 19th annual Tasveer Film Festival (TFF), which runs...
Mumbai: Bottomline Media, a global integrated marketing and talent management firm has once again showcased its creative prowess by bringing together Indian actress Ananya Panday and...
Mumbai: The Body Shop extends its award-winning “Spark A Change” campaign this Diwali, unveiling “Spark A Change 2.0” in partnership with Plastics for Change (PFC). The...
Mumbai: Club FM, Kerala’s radio station, launched the ‘Club FM Bucketlist Challenge’ for World Heart Day, focusing on the rise in heart attacks among people under...
Mumbai: The Laadli Media & Advertising Awards for gender sensitivity 2024 will recognize 42 stellar contributions in the media, literature, cinema and advertising space across India...
Mumbai: GoQuest Media, a global independent content distributor has acquired distribution rights for three new dramas from Telekom Srbija. Produced by Telekom Srbija, Režim and RTS,...
Mumbai: ITC Candyman, has introduced its latest offering, candyman tadka lollipop, making it the brand’s highly anticipated entry into the lollipop segment. This new offering delivers...
Mumbai: In India, where entertainment dominates, the boundaries between content and commerce have blurred, leading to strategic brand integrations that capture audience attention. Outside of sports,...
Painting the exterior of your home can completely transform its look and feel. A fresh coat of paint enhances curb appeal and protects your home from...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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