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SAB TV extends original programming, launches 7:30 pm show

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MUMBAI: For years, SAB TV has been the standout, lean, fit, channel from the Sony Pictures Networks India (SPN) stable. However, the Hindi GEC space has being seen competition hotting up with new launches over the past year or so and existing leaders such as Star and Zee extending original fictional programming to seven days a week.

The SPN management has been taking corrective action to help SAB TV retain its edge. Among the tacks it has been taking is improving distribution and increasing the hours of original programming it airs. Two weeks back it unveiled a new show Khidki, which has begun getting some traction from its viewrs. Come 26 July and another fiction series is slated to make its debut at the 7:30 pm slot on weekdays.

The show is produced by Dheeraj Kumar’s Creative Eye and has Anirudh Dave in the lead with Rakesh Kapoor and Malini Kapoor essaying pivotal roles. It will track the journey of Y.A.R.O, (Your Aptitude Remote Operator) a humanoid, who is on the path of self-discovery. Created by super genius scientist Govardhan Aggarwal (Rakesh Bedi), who considers it his own son and has programmed the robot – with a human heart – to feel and behave like a 22 year old human. The story takes an interesting turn when Y.A.R.O starts interacting with people around him and how he eventually forges a strong bond with them. He learns the essence of life, love and above all humanity and he soon embarks on an adventurous journey with his family and friends.

“We have added Y.A.R.O at the 7:30 pm slot for two reasons: most channels are doing well at that timing, and second we are increasing the original programming hours we air to gain parity with others in the Hindi GEC space,” explains SAB TV executive vice-president and business head Anooj Kapoor. “There are two ways to extend our prime time. Go late prime time or early prime time. Since we have a core family audience watching our shows, we felt the 11 pm slot was too late, and chose early prime.”

Kapoor believes the show’s concept is young and refreshing and is in keeping with the channel’s strategy to differentiate through innovation. “It has a light hearted feel but Y.A.R.O Ka Tashan will help us see relationships with our family, friends, in a new light. Since Y.A.R.O is blissfully unaware of the rules of human society, he would experience the essence of love and humanity and in turn we would learn virtues of selflessness and generosity through his innocence,” he adds.

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SAB’s new show is pitched against Colors’ Sasural Simar Ka, Star Plus’ Saath Nibhana Saathiya, Zee TV’s Meri Saasu Ma and Life Ok’s Rishto Ka Saudagar Bazigar.

“Even as everyone was relying on dancing and reality shows on weekends, we launched two silent comedies, GuturGu and Rumm Pumm Po back to back on Saturdays and Sundays,” details Kapoor. “Extending the same logic Y.A.R.O is completely differentiated from other shows that are well established and some of them are running for a long time and some fatigue may have set in. ”

“The subject seems different definitely,” says a media observer. “How the audiences will react to Y.A.R.O will be decided by the treatment and execution by Creative Eye and SAB of the robot with a human heart. Watching the promos of Y.A.R.O Ka Tasha one feels that while the comedy is in the right direction, the visual effects could definitely be improved. However, the comedy could overshadow the VFX and engage viewers. Let us wait and watch.”

Kapoor is playing a wait and watch game himself and says he is not willing to speculate how the show will do and what ad rates it could attract. “The factors that decide the ad rates are the TRP and audience composition,” he explains. “If the audience is attractive to advertisers and even if the ratings are less, the channel may get a good rate. Some times if the rating is more but the audience is not that attractive the channel may get less. Hence, a decision can be taken once the show is live. This exposes not only the ratings but the composition of the audience.”

Two weeks back SAB TV had launched a first of its kind show Khidki which revolves around stories sent in by TV viewers.. Some of these select stories are being adapted into mini-series of episodes for the small screen.

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“Not only did the show open well but, in its second week, the ratings have gone up. In the first week, on Friday, ratings were 0.4 and this week from Monday it’s 0.6. It has grown and it’s a good sign for us,” says the ever optimistic Kapoor

GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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