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Republic TV buzzing with pre-launch teasers featuring ‘soft’ targets, issues

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MUMBAI: “Can the cocktail circuit media and Maoist sympathisers please stand up and name themselves?: Arnab Asks”. The latest tweet from Republic stated. With Arnab Goswami and his new project Republic TV, it cannot be the normal. Rather, true to his style, honed to a level of art, hype is the new normal and the pre-launch marketing campaign of his new venture too is no exception. 

Now that Republic TV is set for a confirmed 6-May launch, Arnab chose to tease the audience, mostly comprising 20-40-year something who survive on high adrenalin, with a series of online ‘Wait, I am coming soon’ creative that highlight more Goswami the man than the actual fare, which, if people have forgotten, is news.

A series of campaigns with catchy taglines like “Long time since we met….”, “Gaikwad has done it again…” and “Good Times has come to an end” are doing the rounds of social media on Republic TV’s FB page, Twitter TL and on LinkedIn posts — all targeting and featuring people who may be in the news for some reason or other.

In the “Long time since we met….” video Congress party veepee Rahul Gandhi is featured, for example. However, Gandhi no longer conjures up most Indians’ fancies, what with the man and the party doing badly for the moment in national politics. Similarly, the Ravindra Gaikwad creative too is a tad tame as he owes allegiance to a regional party that seems to have lost its charisma vis-à-vis its bigger political ally. And, the one on king of good times, runaway liquor baron Vijay Mallaya too seems like an obvious one. The media created a hype over his arrest in London, which turned out to be a routine affair in the very long journey of his extradition to India (if that happens at all) and laughed at by the man himself via tweets from London.

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While critics have panned Goswami and Republic TV for choosing ‘soft’ personality-targets for his marketing campaigns, others have criticised him for failing to highlight real issues that media should be really seized of.

Issues such as Article 370 in the troubled state of Jammu and Kashmir where BJP, along with its partner PDP, is in power or the financially beleaguered farmers from south India protesting in the Capital city, a few kilometers from the Parliament, over government apathy or the Rs 20,000 crore (Rs. 200,000 million) Ganga clean-up initiative that’s making little progress or why PM Modi’s Clean India campaign still has people scratching their heads or why pseudo-nationalists and patriots call for boycott of China-made goods, while the PM’s picture is used in an advertisement of digital wallet company that’s more than 40 per cent controlled by Chinese e-commerce giant Alibaba or was it correct to try rewrite science by saying a cow inhales and exhales oxygen or…many other such examples could have been taken up, but were not in favour of issues that were aimed at getting more eyeballs and create more noise.

Still to be fair to Goswami, he cannot be faulted for not being true to himself and believing in a philosophy that, he feels, should be the norm instead of being a rarity — opinionated news instead of old school news shorn of opinions. The series of videos started hitting the social media platforms with the first one coming on 15 April where the star is sitting in his office with the voiceover ‘Dear Viewer’ setting the tone for the rest of the narrative.

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Goswami has had his share of controversies too in the lead up to the launch of his news channel and its digital avatar. First, BJP MP Subramaniam Swamy questioned the use of the world ‘republic’ for commercial use, citing Indian laws and forcing the name to be changed to Republic TV from just being called Republic. Then, the star anchor’s previous employers, the Times TV Network challenged him for trying to poach personnel and cautioned him against using his pet phrase — the nation wants to know — claiming IPR over it.

Pointing out that he had received “another legal threat” from Times group, Goswami on social media took a high moral ground: “A media group has sent me a six-page letter threatening me with imprisonment if I ever use the phrase ‘Nation Wants to Know.’ They say they own the phrase. I have watched the nervous antics of this media group with amusement and horror for the last few months. Today, I am replying to them. I say: The threat of imprisonment will not deter me. Bring your moneybags and your lawyers, file the criminal case against me for using the phrase (the) ‘Nation Wants to Know.’ Do everything you can, spend all the money you have and arrest me. I am waiting right now in my studio floor. Come, enforce your threat.”

In a recent interview with Indiantelevision.com, Goswami mentioned his company was facing problems in distributing the soon-to-be launched TV channel as some other news channels were allegedly offering MSOs and LCOs more commissions to not carry Republic TV on their distribution platforms. That the promoter of a big MSO, DEN Networks Ltd, along with his brother, is an investor in Goswami’s company gets failed to be highlighted by him.

Though such one-upmanship does resonate with his target audience, it raises other questions too. Questions like why he did not raise a storm when one of his main investors had sent a legal notice to an online news site and forced it to take down a news article on the investor and his investments in Goswami’s venture?

Some incumbent news channels and competitors of Goswami’s TV channel may not be saying it in so many words, but aren’t amused much. “We will not simply make noise. We will concentrate on good reporting, fact-checking and research,” said CNN News18 managing director Radhakrishnan Nair while speaking to Indiantelevision.com about the change in news presentations’ style in recent times.

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But don’t for a minute think that Arnab’s marketing advisors are playing a mindless game. Though the English news viewership universe may not be very big — according to BARC India, it’s approximately 1.5 per cent of the total TV viewership that has risen to 27.3 billion impressions as of Week 15 — it does cater to the middle class viewers. All these teasers — targeting ‘soft’ targets or featuring not-so-serious-issues — resonate widely with the target audience nowadays, bred on a staple diet of hyper-nationalism and on thoughts like a Congress-free country. Good or bad, such hype does create a buzz, apart from disruptions.

So keep tuned in for Arnab-ism on the small screen and on social media.

Also Read :

Arnab’s ‘The Newshour’ lands Times Now in soup in UK

Republic appoints Laqshya media group  as the OOH Agency

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Times TV gets into a gunfight with CNBC TV18 on Budget Day claims

News Broadcasting

Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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