MAM
Industry applauds Sam Balsara as he turns 67
MUMBAI: He is a man of small stature and has a voice that at times breaks into a squeak. But veteran ad man Sam Balsara–who is celebrating his sixty-seventh birthday today–is one of the giants of Indian advertising whose words have boomed across the industry and made even the most powerful sit up, take note – and follow.
Born in the small city of Bulsar–now called Valsad–in Gujarat, Blasara clearly was meant for bigger things right from the beginning. He went on to complete his management post graduation from the Jamnalal Bajaj Institute of Management Studies. He began his career working as a marketing executive at Sarabhais and Cadbury. Later he switched to advertising, working with Hindustan Thompson Associates’ second agency Contract Advertising. He then moved on to a fledgling outfit called Mudra then headed by (the now late) AG Krishnamurthy and went to lead its Mumbai office for four years.
But working for someone else didn’t pacify his hunger to make a mark in the world. That’s when he decided to become an entrepreneur and partnered a fledgling agency called Madison which he took over totally later in 1988.
What started as a small company with only two clients back then, namely Godrej and Nelco, today has 24 business units across 11 specialised functions of advertising, media, business analytics, outdoor, activation, events, PR, retail, entertainment, mobile and sports. The gross billing of Madison World today stands at around Rs 3,700 crore.
The chairman & managing director at Madison World, Sam Balsara has seen the industry evolve and go through to various upheavals and transformation and the man still gives novel agencies a run for their money.
He got his daughter Lara Balsara Vajifdar on board as a management trainee in Madison in 2004 and today she has risen to become the executive director, Madison World, having played a significant role building the brand over the past decade.
Working with your family has its own perks. But things can get tricky and awkward at times and one has to know how to manage the on-off switch. Sam Balsara does it well. Something that’s vouched for by Lara who emphasizes that her father is a very different person at home.
“At work he is a lot more formal, objective, focused, but at home, although he does work a fair bit at home too, he is more relaxed. It is a treat to watch him interact and get bullied by his grand children,” says the mother of two.
Madison World is set to compete 30 years of its business in March this year and people have been talking again about Balsara retiring from his position or selling off the agency. The on and off conversations have been going on for quite a few years on whether Madison World would begin active dialogue with any holding company for a sale or merger this year. And the chatter is pretty much justified as Madison is amongst the rare few Indian owned advertising agencies that is consistently outperforming its opponents that come with global ancestry and backing. But Balsara has always rubbished these rumours as he has no intentions of selling the company any time soon.
Lara points out that her father is a great man-manager as he always believes in leading by example. “He commands respect rather than demanding it and gives senior people the freedom to shape and drive their businesses,” she adds.
Sam Balara has been rated the most influential person in media and is a recipient of the AAAI (Advertising Agencies Association of India ) Lifetime Achievement Award. He has served as of AAAI president from 2002 to 2004, Advertising Standards Council of India (ASCI) chairman from 2000 to 2001, and has been The Advertising Club president for three terms from 1989 to 1992.
Although he isn’t likely to be in the city during the day to celebrate his birthday, the family is set to attend a function later in the evening.
Team IndianTelevision.com wishes the ad guru a very happy birthday and health! We list down some of the key industry leaders’ wishes for Sam Balsara.
Canco Advertising founder & IAA India president Ramesh Narayan: “Sam and I go back a long way. He has always been a terrific industry man. We have worked together in the AAAI and continue to work together in the IAA. To me, Sam is a person who never says no and is always there to help you. He is a positive influence. May you always remain as young, smiling and helpful as you have always been my friend.”
Publicis India managing director & chief creative officer Bobby Pawar: “Hey Sam, you are not just a big part of the industry but you are an industry all by yourself. But can you do the rest of us a favour and just pretend to slow down because you are making the rest of us feel old.”
Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin: “Dear Sam, You epitomise energy and drive in our industry. Keep providing us with your valuable guidance and keep growing younger and younger as you always do. Best wishes.”
Madison Media & OOH Madison World group CEO Vikram Sakhuja:
“I’ve known him for over 25 years and it has been a wonderful run with him. I’ve known him as a client for 10 years, as a competitor for 14 years and now as a partner for around 2 years. He still has the same energy at 67 as he did when he was 40. He is one of those guys who is extremely passionate about advertising and media. He is always willing to help and humble to the core. He has a sense of fair play, integrity and is always willing to help the larger cause. He is a great mentor and provides advice that is profound in its simplicity.”
Sony Pictures Network president of network sales & international business Rohit Gupta:
“He is an institution in himself for the media industry. He is the most honest and respectable man in the media business and there is nobody who can come close to him. Despite the invasion of big agencies, he stood alone and hats off to him for that.”
Applause Entertainment CEO Sameer Nair:
“I have known Sam from the time I got into the industry and he has ever since been a leading light of the media buying and planning business. He has been like a hero to all of us in the industry and has held himself up against all big foreign giant multinational companies. Sam personally is a wonderful person and in my personal experience he has always been extremely kind, considerate and looks out for people. My professional relationship with him has always been smooth even when I was the seller and he was the media buyer. I have always found him as a very reasonable man to deal with.”
BARC CEO Partho Dasgupta:
“Sam is a respected voice not only in the advertising world, but the larger media industry as well – and not without reason. He has had a long innings, and I am sure he will continue to be at the crease for many years to come. He is the man who literally created the afternoon soap slot with Shanti on DD. There’s a lot to be gained from his rich experience and accumulated insights – and we all know that he speaks his mind freely without pulling any punches. I wish him many more years of success.”
Viacom18 COO Raj Nayak:
Sam Balsara is a legend in his own right. Small in height and big in stature. I have known Sam for more than two decades and his biggest strength is his ability to combine humility with hardcore business. He is a charmer and can disarm you with his smile. He has a human side to his hard-nosed business approach and goes out of his way to help everyone. He is someone you can reach out to both personally and professionally. Sam is a hands on boss and comes prepared for industry meetings with facts and figures at his fingertips. He has been on almost all industry bodies and his contribution to the advertising and media business is unparalleled. He is someone I immensely admire and respect. Today on his 67th birthday I wish him. Lots more success, good health, happiness and a very long life. Cheers Sam, I am waiting for the birthday cake!
And from us at indiantelevision.com we’d like to end with the words of Ingrid Bergman in the 1942 film Casablanca: “Play it Sam. Play it for old time’s sake.”
Also Read :
‘I encourage all my people to think like entrepreneurs.’ – Sam Balsara
“I hope to convince BJP to connect with electorate throughout the year”: Sam Balsara
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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