MAM
Sorrell, people and Sorrell speak
MUMBAI: For many advertising and brand executives – especially the senior ones in India – Sir Martin Sorrell was a pretty familiar face. Sorrell probably visited India more than any other international advertising industry executive did.
He was an indophile, knew many of his senior India professionals by first name. And he believed that the nation had depth of talent – both creative and business – like no other country did. He was so enamoured of the talent that he more often than not welcomed them into the higher executive corridors, giving them postings all over the world. Several benefited: Ashutosh Shrivastas, Gowthaman Ranganathan, Vikram Sakhuja, Ranjan Kapur, Sonal Dabral, Piyush Panday, CVL Srinivas – the list is unending. Amongst the suitors he had wooed for many years was Sam Balsara of Madison Worldwide. But Balsara simply refused to yield to him. Amongst his good friends in India was Ranjan who passed away a couple of months ago.
Over the years, Sorrell has spoken at many events and conferences making some radical statements at that time. Here’s some Sorrell speak over the years:
“Client focus on the short term that is what is keeping me up late at night.…and as a result, they are not investing in innovation and indeed branding for the future. The future is tough…it’s a tough environment..it is a grind. Clients spend more in trade promotion..incentives, slotting allowance and getting visibility in the retail trade rather than on advertising. All this is good for the short term, but not for the long term.”
– B2B conference IBC 2016 in Amsterdam
“To be a good CEO, you have to be totally committed. And that means a 24×7 commitment. You have to be optimistic. Obviously have intelligence. EQ (emotional intelligence) is as important as IQ – a balance between the two. You don’t have to be an Einstein in our business. A deep understanding of all the advertising and marketing and communication services and how they fit together. A global perspective, which means you can’t just have experience of one part of the world, you have to have experience of many parts of the world. Unilingual – we speak one language, need to speak more. Politically aware and also economically aware and how they are having an impact. You have to have a sensible strategy and be able to implement it.”
– In an interview to The Drum
“The rise of Amazon, Alibaba, Flipkart and Airtel have also raised questions on who has control over data and who will influence it. This is where we have a strong position in India and globally, and have tremendous opportunities to grow further. If you look forward to the next 15-25 years, the relative role and importance of India will increase. From WPP’s point of view, our Indian business is half the size of our Chinese business. The relative population is almost the same. In the next 15-25 years, India will become the most populous country on the planet…while China has an ageing issue that is likely to continue. So India, from an economic growth point of view over the next 15-25 years, is going to be an even more significant force. If you look at companies such as Reliance Industries, Tata Group, Mahindra and (Bharti) Airtel — these companies will become even more significant on the world stage.”
– Interaction with the media in October 2017
“Our biggest problem is the enemy within,” Sorrell concedes. “The challenge is to get people to operate as seamlessly as you can. I’m philosophical about it, but I get very upset when people don’t work together because I think the power of what we’ve got is so great when we put it together. You tear your hair out when people sit in their little box and refuse to co-operate or when they fight with one another. I do tend to focus on the bad bits. I have been described as a serial pessimist.”
– To Campaign in 2001
“The dogfight for content rights is going to intensify. You’re talking about some very big players becoming increasingly interested in sports rights. That will drive the price up for everyone and push rights holders to start selling them off piecemeal, fragmenting the market. Packaged goods top-line growth has been under pressure. They are looking much more rigorously at the sponsorship costs and activation costs, and they probably are less willing to invest than five or 10 years ago. The reverse is true of the technology companies. If the pricing of the bigger sports rights is sucked up by competition it means that all the sports with more limited audiences are going to become even more important and significant. There are a number of interesting opportunities for our clients.”
– Speaking at CES 2018 in Las Vegas
“For the past 33 years, I have spent every single day thinking about the future of WPP. Over those decades, our family has grown and prospered. As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries. We have weathered difficult storms in the past. And our highly talented people have always won through, always. Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally. As a founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that. Good fortune and Godspeed to all of you…now Back to the Future.”
– His farewell note on quitting WPP
His departure also raised some amount of angst amongst some senior executives who worked with him.
“Martin had faults as do we all but he was entrepreneurial, client focused, knew importance of recruiting/retaining great talent, tireless, always there to help. WPP is a lot more resilient than people think but it’s a tragedy that things ended this way.”
– Kantar CEO Eric Salama
“Landmark story: after three decades Sorrell leaves WPP, the company he built deal by deal into a £15bn global titan; sad end to the story but plenty of people will be celebrating tonight.”
– Campaign Global editor in chief Claire Beale
Also:
Sir Martin Sorrell says ta-ta to WPP, Roberta Quarta becomes exec chairman
WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ
Martin Sorrell bullish on India
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
-
News Broadcasting5 days agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
iWorld1 week agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
MAM5 days agoNielsen launches co-viewing pilot to sharpen TV measurement
-
Film Production1 week agoUFO Moviez rides high on strong Q3 earnings


