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Pet Tales with Mindshare’s Ruchi Mathur

Published

7 years ago

September 19, 2018

What’s your favorite pet movie?

I don't really have a favourite pet story as I avoid watching movies involving pets as they are very emotional and they break my heart.

What does a typical day with your pet look like?

Having a pet is a non-stop adventure and its like having a baby in the house. The only difference is that the baby grows up after few years but your four legged baby will never grow up and that’s the beauty of it. They are full of energy and right from the moment I get up in the morning, Lego comes up to me to lick and cuddle me. That's the only time when he is lazy and laid back and allows me to cuddle him. The rest of the day, he is hyper active and runs around the house. I love my morning walks with him and its just wonderful to see the way they explore the world. The one rule that I violate completely is feeding them under the table. Every morning when I have my breakfast, he looks at me with him little puppy eyes and I land up feeding him which I hide from my family. At the end of the day, no matter how hard my day has been, it all goes away as soon as I come home to my daughter and Lego.

What prompted you to have a pet? Do you feel having a pet changes your perspective?

I don't think it changes your perspective, but it changes your life! Right from the moment when Lego came to our house 18 months ago to date, life has not been the same. It has been absolutely amazing and I think every person should grow up with an animal around them as it makes them more humble and a better person. When I go to the Vet and see other people with their pets there, its so amazing to see CEOs, Mid level executive or a junior level executive, they are committed to their pets and at that moment, the board meetings, clients, pictures, all takes a back seat. I genuinely feel that those who have pets are better people. Nobody is bound to take time off from their precious Sunday but there are people who park outside the Vet clinic for hours and wait patiently only because they want to make sure that their four legged buddies are doing well.

Do you think public places within India are pet friendly? If not, what can be done to improve this?

I am afraid it is not as the tolerance of society towards pet is very low. A little tolerance and understanding with an open mind is needed and to make that happen, the owner is equally on the pet parents. I do not allow Lego to roam around the building without a leash, if he reliefs himself in the building then it is my responsibly to clean that and If I enter the lift and I see someone is uncomfortable with a dog in the lift, I volunteer and take the next lift.

Where I live, there is extreme resistance to me walking Lego in the building. The society says there are elderly walking and children playing but it is my responsibility and I have successfully managed to prove my point after many many many conflicts with the society. The issues were raised in the board meeting and the society even put up a notice in the building in our name saying that it will not be allowed to walk pets in the building. But I absolutely refused to comply to that and stood my ground. It was a long battle and our laws clearly state that a legal action can be taken against people who harness pets and pet parents. I wish a lot could be done to allow dogs to come to parks and other public places.

What’s been your favourite campaign/ad that involving animals?

I will be a little bias here but the VIVO V9 ad where Aamir Khan clicks picture of his dog and cat is one of my most favorite. That is simply because the dog in the ad is Beagle breed and reminds me of Lego.

Has adoption of strays really increased today because of media and increased awareness?

I think there is an increased awareness but when I talk to like-minded people and my friends, I still think breed is always a preference. People still don't want to adopt mixed breeds or stay dogs. Yes, there is a lot of awareness about taking care of the environment in which strays are but a lot of room for more.

Related Topics:Mindshare Pet Tales Ruchi Mathur

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Kumar Mangalam Birla makes KBC debut with Amitabh Bachchan

Published

2 months ago

December 29, 2025

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MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.

The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.

Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.

In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.

The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.

The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.

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Rocky heats up NCR as Road Trippin returns with winter bites

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2 months ago

December 26, 2025

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MUMBAI: Winter’s bite just got tastier. Road Trippin With Rocky is back for its 15th season, with Rocky Singh rolling through the NCR to plate up comfort food, cult favourites and cold-weather cravings from 27 to 30 December.

The four-day journey opens in Noida, where Rocky kicks off with the much-loved Jain Tikki Wala in Sector 27 before wrapping the day at the always-humming Social. Faridabad follows, with stops shaped by local recommendations, while Gurugram brings a balance of indulgence and restraint from a standout vegetarian spread to smoky carnivore fare at The Pit, finished with Thai flavours at Banng.

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Over the years, #RoadTrippin has grown into one of HistoryTV18’s most successful digital-first properties. Built for viewers who snack on content on the move, the format’s easy humour, spontaneity and conversational style have kept audiences coming back season after season.

The numbers underline its pull. Across platforms, the franchise has clocked over 2 billion impressions and more than 550 million video views, turning each new season into a highly anticipated return.

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Street of Stories Warner Bros doc amplifies GB Road’s unheard voices

Published

3 months ago

November 18, 2025

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MUMBAI: The cries may have gone unheard, but the stories now refuse to stay silent. Warner Bros. Discovery and Times Network have come together to shine a piercing, humanising light on Delhi’s GB Road, one of India’s most stigmatised spaces with Unheard Cries at GB Road, a documentary that trades sensationalism for truth, and myth for lived reality. The film premiered on 17 November 2025 on discovery+, offering rare, unfiltered access to a world long discussed but rarely listened to.

Crafted under Times Now Studios and shaped by producer and co-writer Rohit Chadda, the documentary draws on over 50 in-depth interviews with survivors, sex workers, police officials, social workers and experts. Instead of dramatisation or stylised retellings, the film builds itself on first-hand accounts bringing to the fore women whose lives have often been spoken about, yet scarcely spoken to.

At its heart, Unheard Cries at GB Road is a testament to the women who battle cycles of trauma, exploitation and coercion, while still searching for small, stubborn pockets of hope. Their accounts, delivered on record and often at great personal risk, reveal the emotional, physical and psychological landscapes of a district too frequently flattened by stereotype.

Warner Bros. Discovery, head of factual entertainment, lifestyle & kids for South Asia,Sai Abishek said the project demanded both courage and care. “Unheard Cries at GB Road is a story that demands to be seen and heard. Factual storytelling carries responsibility, and this film embodies that commitment. By giving these women the space to speak for themselves, the documentary brings rare honesty and emotional depth to a subject too often misunderstood.”

The production team gained access to the interiors of brothels, capturing the quiet routines, the harsh constraints and the precarious negotiations that shape daily life. Insights from the Delhi Police, NGO workers and legal experts situate these personal stories within the larger systems of trafficking, safety failures and legal gaps that the women must navigate.

Rohit Chadda said, “We made this film to confront a truth that has long remained ignored. Our commitment from the very beginning was to tell these stories with honesty, dignity, and responsibility – and we hope it resonates deeply enough to spark reflection, conversation, and a sense of hope, which results in long term change. Unheard Cries at GB Road is the first production under the banner of Times Now Studios, and we intend to build on this foundation by creating more meaningful, purpose-driven stories that deserve a platform and a voice.”

“This special documentary, produced under Times Now Studios and directed by Rohit Chadda and Yatharth Chauhan, is built on more than 50 in-depth interviews.”

While the documentary does not attempt to provide simple solutions, it offers something more vital, a vantage point grounded in truth. By presenting the voices of women who endure the unseen and the unimaginable on a daily basis, the film asks viewers to confront the complexity of GB Road with empathy rather than judgement.

Unheard Cries at GB Road is streaming now on discovery+, inviting the nation to listen truly listen to stories that can no longer remain in the shadows.