MAM
Imagine Communications Demonstrates Practical Evolution Towards Advanced Technologies at CABSAT 2019
MUMBAI: Imagine Communications experts will be on hand at CABSAT 2019 (12 – 14 March, Dubai World Trade Center, stand D2-10) to demonstrate the latest practical solutions to key issues including playout, advertising monetization and the managed transition from traditional architectures to software-defined, IP-connected infrastructures. These proven solutions allow broadcasters and media companies in the MENA region to move forward without compromising existing investments.
“The Middle East has long been a dynamic and forward-looking media market,” said Anas Hantash, head of MESA and North Africa for Imagine Communications. “Today broadcasters and media companies are facing the challenge of developing powerful and agile infrastructures which are at the same time highly reliable and extremely cost-effective. This means taking a reasoned look at the migration from technical architectures built on dedicated appliances towards a fully virtualized, IP-based, cloud-ready strategy, which can deliver the flexibility to respond to changing demands.
“We led the market towards software-defined solutions, and we have unrivalled experience in addressing the complex issues of integrating hybrid environments, scaling IP networks, and tailoring software solutions to broadcasters’ specific requirements,” Hantash added. “Our CABSAT presence gives us the chance to discuss how we can support customers, no matter where they are in the transition process, and do so at their chosen pace.”
Visitors to the Imagine stand will be able to see real-world demonstrations in key areas including playout and automation, IP connectivity and networking, and advertising technology. These demonstrations will show how rich functionality is now implemented in microservices software for installing on premises or in the cloud, and show how media businesses can migrate without risk to software-defined, microservices-based virtualization and IP connectivity.
A key demonstration will be built around Versio™, the industry’s first cloud-native, microservices-based playout solution, which supports a range of functionality including high-availability playout, storage, powerful graphics and multiformat delivery. The inherently scalable nature of the microservices architecture means that not only can it grow as the channel count and online delivery requirements grow, but functionality can also be added, including new resolutions like Ultra HD, as these are needed.
Central to the future shape of media architectures is IP connectivity. In action at CABSAT will be the award-winning Selenio™ Network Processor (SNP), a high-density, all-IP-capable processing platform that enables media organizations to simplify operations and reduce costs associated with supporting SDI and hybrid SDI-IP workflows in their studio and mobile facilities. Working in conjunction with the Magellan™ SDN Orchestrator software control, the SNP demonstration will showcase how customers can easily manage and control their legacy infrastructure, while seamlessly incorporating next-gen technologies, switching and interworking between HD, Ultra HD and uncompressed real-time SMPTE ST 2110 streams.
Proven in many implementations in the MENA region and worldwide, the Platinum™ IP3 router offers the highest integration of facilities in a single, compact device: video processing, multiviewers and synchronization, plus IP gateways, while switching digital audio, video and IP streams in the same frame. This integrated solution saves power, space and cabling. Alongside it will be the software-based EPIC™ MV multiviewer. Scalable to thousands of PiPs and hundreds of displays, EPIC MV enables operators to monitor mixed signal types on a single canvas and offers media organizations a high-quality, low cost of ownership monitoring solution for both hybrid and all-IP environments. Its flexibility will be demonstrated with HD, Ultra HD and IP inputs into a single, synchronized display.
Optimizing revenues is the final critical element of future media businesses, and Imagine is hosting a demonstration of its advertising technology at CABSAT 2019. This is a range of uniquely powerful software applications including inventory management, data analytics and targeted advertising delivery, which give media companies the platform to increase revenues and decrease costs across multiple channels and multiple delivery platforms.
The Ad Tech demonstration will include xG GamePlan™, the only cloud-based application available that leverages battle-tested (AutoBook™) inventory optimisation. In additional Imagine will showcase its Targeted Delivery solutions, including Dynamic Ad Insertion, Packaging and an industry leading HTTP – UDP gateway. Imagine’s set of Targeted Delivery solutions drive enhanced monetisation and operational efficiencies for video service providers and networks across a range of use cases for both linear and OTT.
Also part of the demonstration will be Broadcast Master™, Imagine’s comprehensive suites of modular and scalable rights, sales, scheduling and media management solutions and Landmark™ Sales, which provides for sophisticated campaign planning and control in order to help manage the challenges of this multifaceted selling environment.
For more information, please see Imagine Communications at CABSAT 2019, stand no. D2-10, or visit https://www.imaginecommunications.com
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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