e-commerce
What customers ordered on Zepto in 2024
MUMBAI: What did India order online in 2024? At what time did they get shopping happy? Were there any quirky or weird things they ordered?
Quick commerce company Zepto gives us some insights into the shopping habits of India’s online consumers! Read on as some are sure to bring a smile to your face while others may get you to raise your eyebrows in alarm.
* A Chennai user ensured preparedness, ordering 481 condoms in 2024.(Did he also order Viagra?)
* A Hyderabad user’s 217 Eno packets were a spicy year’s MVP.
* Chennai’s pet lover stocked up with 5,234 quantities of pet food.
* In Kolkata, 96 packs of Tata Tea Gold kept someone caffeinated all year long.
* Bengaluru’s curd enthusiast led with 5,544 pouches of curd ordered.
* Gurugram’s spirituality shone, with 707 pooja essentials bought.
* Pune’s health-conscious customer ordered 768 carrots.
* Ghaziabad stayed cool, ordering 721 packets of ice.
* And yes, 481 watermelons found a home in Chennai—summer forever?
* 16,663 packs of Amul Masti kept spirits high.
What Kept You Up at Night (and Beyond)
* Over 20 million snacks were ordered between 12 AM and 4 am.
* Bengaluru showed self-care with 28,000 massagers ordered. (Hmmm…too much sitting at the desk coding or is it something else?)
* 85,000 stationery orders were placed late at night—midnight creativity, anyone?
What were you searching for?
o 6,000 searches for “friends” (we feel you).
o 877 searches for “sukoon” (same).
o 7 searches for “2 BHK” (you do you).
Veggie vibes:
o 900,000 karelas (bitter gourds), 130,000 lakh tindas, 7.7 million bhindis (okra), 2.3 million lauki, and 4 million baigans (egg plant) made their way to homes.
Combos that Made Us Laugh:
* Dumbbells + samosas: Strength and snacks in perfect balance.
* Pooja essentials + tonic water: Holy spirit, indeed.
* Food from Zepto Café + pressure cookers: Modern mealtime prep.
* Knives + Dettol: Safety first.
* Momos + chocolate syrup: A pairing no one saw coming.
Fun Facts from the Cities We Love
* Bengaluru: Ordered 825,000 roses and more than 400,000 condoms (What’s up with the city; are the techies’ hormones raging wild ?).
* Delhi: Loved their snacks with 1.2 lakh millions Magic Masala and over 800,000 mixer bottles (No wonder the city has so many accidents).
* Mumbai: Truly the city that never sleeps, ordering 3.15 million snacks between 12–4 AM.
* Our fastest delivery this year? 25 seconds.
* Delivery partners travelled 340 million km in total—equal to 8,000 times around the Earth.
* Scott from Delhi was the highest tipper, with ?58,000 in tips!
* And Ravi from Hyderabad? The king of indigestion relief, ordering 217 Eno bottles.
It takes all types to make this world right? Even when they order goodies! At least that’s what Zepto’s analysis of the shopping habits of Indians reveals.
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
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